Summary
Overview
Work History
Education
Skills
Career Experience
Work Availability
Timeline
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Jonathan S. Schwartz

Jonathan S. Schwartz

Westport,USA

Summary

Accomplished sales executive with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.

Overview

20
20
years of professional experience

Work History

Vice President, Business Development

NIELSEN MARKETING CLOUD
01.2016 - 01.2023
  • Drove new business globally across multiple verticals with an emphasis on retail, media, technology and Adtech partners
  • Sold SaaS, Data as a Service (DaaS) enabling activation, AI-enabled modeling and consumer insights, as well as measurement products
  • Forged and nurtured relationships with C-Suite and below
  • Sold over $16mm in new business with an ACV of $250,000
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Built a go-to-market strategy for new verticals given product offering and competitive advantages, breaking new categories including streaming audio, connected TV (CTV) and podcasting
  • Collaborated with product and customer solutions team to enhance our SaaS solution to provide functionality lacking in competitive products, resulting in higher close rates and higher average contract values
  • Cultivated strong relationships with key stakeholders, including customers, vendors and community leaders to promote collaboration and long-term success.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.

Vice President of Sales

NETMINING
01.2012 - 01.2016
  • Turned around an underperforming sales team and led the national sales efforts for this mid-sized demand-side platform, growing the sales team and surpassing sales goals
  • Doubled revenue in the first year utilizing the existing sales team with no growth in headcount
  • Grew business across all major holding companies – WPP, Publicis, IPG, Omnicom & Dentsu
  • Grew client-direct relationships across retail, CPG, travel, financial services, auto & tech/telco
  • Collaborated with client solutions to change optimization approach to better advance margin without sacrificing scale to accommodate larger clients
  • Increased sales team from 9 to over 22 over the course of my tenure, doubling revenue twice with a focus on tech, telco, retail, travel, automotive, CPG, financial services and QSR
  • Directed the ongoing training of existing staff and new hires, developing a formalized on-boarding program to equip the sales team to be able to articulate organization’s value proposition in market
  • Focused on AI-driven modeling tool to expand reach scale and increase deal size
  • Increased sales revenue by developing and implementing innovative sales strategies.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.

Vice President of Sales, East

TWELVEFOLD MEDIA
01.2010 - 01.2012
  • Led and expanded the sales efforts in the East and mid-West territories of this groundbreaking contextual targeting company
  • TwelveFold (formerly BuzzLogic) began as a social listening service which then pivoted to utilize the technology to find relevant and influential content as a means of ad activation for large brand marketers
  • Overhauled sales approach, integrating more with client success to better position the company to win revenue from major clients/agency holding companies across retail, auto, financial services, CPG, tech & QSR
  • Developed RFP-response team and process to better respond and win new business, which increased our close ratio to 34% from 20%
  • Opened a Chicago office, growing the Midwest to 3 salespeople and tripling revenues
  • Grew the entire region 250% in revenue and tripled average deal size

National Account Director

YAHOO! INC
01.2007 - 01.2009
  • Recruited as part of new go-to-market strategy of shifting the focus of field sales to more audience-based selling to improve Yahoo!’s premium inventory monetization
  • Managed/drove incremental revenue against strategic national accounts within the Top 200 spenders
  • Sold online advertising programs that spanned across display, search, performance-oriented display as well as strategic sponsorships
  • Highlights included: Grew Mercedes-Benz from a $0 advertiser to $3.2 million in 1 year
  • Sold in the largest Certified Pre-Owned program for a luxury import on eBay Motors (premium partner site of Yahoo!’s)
  • Grew Yahoo! Autos revenue 450% from 2008 to 2009 and AXA Equitable 100% Y/Y in 2008
  • Led JPMorgan Chase in expanding beyond their brand-only display spending with Yahoo! to include: Increased utilization of dynamically-priced inventory 70% from 2007 to 2008
  • Increased retargeting inventory commitment 35%

Eastern Advertising Director

ENTREPRENEUR MEDIA
01.2004 - 01.2005
  • Increased focus on unlocking the value of entrepreneur.com and expanding the B2B advertiser base beyond the endemic set
  • Promoted to manage New York sales office of Entrepreneur Media, Inc., increase the visibility of the brand and break new categories of business
  • Drove new print and online business as well as incremental programs that expanded the revenue base on the East coast by 30%
  • Increased online revenue Y/Y by 100% 2 years in a row
  • Generated over $2,000,000 in new revenue in 2004 by helping my team quadruple new advertiser wins, enabling the office to beat its goal and the previous year’s revenue by 30%

Western Advertising Director

ENTREPRENEUR MEDIA
01.2003 - 01.2004
  • Completely re-oriented the sales approach and go-to-market strategy for the Entrepreneur brand to expand the client base and total revenue
  • Beat personal goal by 100% the first year, enabling the West Coast to reach its revenue target after a sharp decline in revenues in Southern California
  • Increased revenues by 60% in both print and online

Education

Bachelor of Arts - Economics

COLGATE UNIVERSITY

Skills

  • Team Leadership & Collaboration
  • Data as a Service
  • Programmatic Advertising
  • Retail
  • Demand Generation & Sales Growth
  • Client Success
  • Written & Verbal Communications
  • SaaS
  • New Business Development
  • Brand Positioning & Messaging
  • Stakeholder Engagement
  • Influencing

Career Experience

  • Vice President, Business Development, NIELSEN MARKETING CLOUD, New York, NY, 01/01/16, 12/31/23, Charged with driving new business globally across multiple verticals with an emphasis on retail, media, technology and Adtech partners., Grew business from $0 to over $16mm, all in new business, focusing on tech, telco, entertainment and media., Built a go-to-market strategy for new verticals given product offering and competitive advantages., Collaborated with product and customer solutions team to enhance our SaaS solution.
  • Vice President of Sales, NETMINING, New York, NY, 01/01/12, 12/31/16, Turned around an underperforming sales team and led the national sales efforts., Doubled revenue in the first year utilizing the existing sales team., Grew business across all major holding companies., Increased sales team from 9 to over 22.
  • Vice President of Sales, East, TWELVEFOLD MEDIA, New York, NY, 01/01/10, 12/31/12, Led and expanded the sales efforts in the East and mid-West territories., Overhauled sales approach, integrating more with client success., Opened a Chicago office, growing the Midwest to 3 salespeople.
  • National Account Director, YAHOO! INC, New York, NY, 01/01/07, 12/31/09, Recruited as part of new go-to-market strategy., Sold online advertising programs across various platforms., Grew Yahoo! Autos revenue 450% from 2008 to 2009.
  • Eastern Advertising Director, ENTREPRENEUR MEDIA, New York, NY, 01/01/04, 12/31/05, Increased focus on unlocking the value of entrepreneur.com., Drove new print and online business., Generated over $2,000,000 in new revenue in 2004.
  • Western Advertising Director, ENTREPRENEUR MEDIA, San Francisco, CA, 01/01/03, 12/31/04, Completely re-oriented the sales approach., Managed the entire West Coast sales organization., Sold over $1 million of new business.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Vice President, Business Development

NIELSEN MARKETING CLOUD
01.2016 - 01.2023

Vice President of Sales

NETMINING
01.2012 - 01.2016

Vice President of Sales, East

TWELVEFOLD MEDIA
01.2010 - 01.2012

National Account Director

YAHOO! INC
01.2007 - 01.2009

Eastern Advertising Director

ENTREPRENEUR MEDIA
01.2004 - 01.2005

Western Advertising Director

ENTREPRENEUR MEDIA
01.2003 - 01.2004

Bachelor of Arts - Economics

COLGATE UNIVERSITY

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Jonathan S. Schwartz