Jonathan Sudbey
Boston,MA
Summary
Experienced marketing professional skilled in developing strategies to drive sales and enhance brand effectiveness. Expertise in campaign management, analytics, and client relationships. Proven ability to optimize campaigns for maximum ROI. Excellent communicator with a strong track record of project management and team collaboration.
Overview
10
10
years of professional experience
Work History
Account Manager
Amazon
10.2019 - 06.2022
- Boosted product sales by 20% and enhanced brand effectiveness through targeted video, display, and search ad campaigns across Amazon's platform.
- Managed full-funnel marketing campaigns from brief to in-market, focusing on content creation, ROI, and brand effectiveness.
- Utilized advanced analytics to monitor and analyze a comprehensive range of ad measurement metrics, including reach, impressions, clicks, conversions, ROI, viewability, and brand safety. Leveraged these insights to assess campaign effectiveness and optimize strategies, resulting in 15% improvement quarter over quarter.
- Optimized campaigns for acquisition and awareness objectives by targeting and re-targeting users through partnerships with DMPs and creation of custom audiences.
- Fostered strong client relationships through regular updates and performance reviews, identifying opportunities for upselling and achieving a 10% growth in revenue.
- Collaborated with cross-functional teams to create quarterly and annual business reviews, providing data-driven insights and strategic recommendations to 10+ clients generating millions in revenue. Enhanced overall business outcomes and client satisfaction by identifying innovative first-to-market opportunities.
Account Lead
Yahoo! Inc.
05.2015 - 05.2018
- Drove quarterly revenue growth by 25% and increased incremental spending across programmatic, site-specific display, video, native, and search campaigns by leveraging expertise in brand goals and Yahoo advertising solutions.
- Led cross-functional collaboration to manage budgets, meet performance metrics, provide optimization recommendations, and identify growth opportunities.
- Delivered daily campaign insights using DV360, IAS, DoubleVerify, and first-party data, identifying and resolving discrepancies to provide strategic value and improve client satisfaction. Consistently managed over $3 million in quarterly revenue while boosting incremental spend.
- Crafted omnichannel strategies with agency partners based on brand objectives, pitching data-driven solutions and negotiating deals for cohesive campaigns.
- Promoted to Account Lead after two years of consistent revenue success and numerous internal contributions.
Account Executive
MRM//McCann
10.2012 - 04.2015
- Led CRM campaigns for the Verizon Fios account, meeting deadlines and achieving client goals through strategic execution.
- Managed client relationships and collaborated with creative and production teams to deliver marketing assets, including websites, emails, banners, and direct mail.
- Analyzed campaign performance and provided data-driven recommendations to optimize results.
- Spearheaded redesign of Verizon's New Customer site, creating its first responsive HTML5 website and increasing user engagement by 30%.
- Promoted from Assistant Account Executive within 8 months and supervised Assistant Account Executives, guiding their growth and learning.
Education
BA - Political Science
Elon University
Elon, NC05.2011
Skills
- - Client Relationship Management
- - Marketing Strategy Development
- - Advanced Analytics and Data-Driven Insights
- - Full-Funnel Campaign Management
Timeline
Account Manager
Amazon
10.2019 - 06.2022
Account Lead
Yahoo! Inc.
05.2015 - 05.2018
Account Executive
MRM//McCann
10.2012 - 04.2015
BA - Political Science
Elon University
Locations
Greater Boston Area