Jonathan Thralow
Brule
Summary
Results-driven marketing executive and consultant with a strong foundation in data-driven decision-making, digital marketing, and omnichannel growth strategies. Skilled in scaling businesses, integrating cutting-edge technology such as AI, blockchain, SEO, and SEM, and strategically driving revenue growth through marketing initiatives. Specializing in eCommerce, lead generation, analytics, and customer acquisition. Passionate about mentoring teams, optimizing performance, and leading high-impact digital transformations.
Overview
28
28
years of professional experience
Work History
Omnichannel Marketing Consultant
Red Wing Shoe Co.
06.2017 - Current
- Designed and executed omnichannel marketing strategies integrating eCommerce with physical retail operations
- Successfully implemented online-to-offline tracking, linking digital marketing efforts to in-store sales
- Led SEO, SEM, and PPC campaigns, driving significant eCommerce revenue growth across Red Wing Heritage, Irish Setter, and Vasque brands
- Developed high-performing customer acquisition funnels, enhancing lead generation and retention
Digital Marketing Consultant
Rubber Industries
01.2012 - Current
- Built high-performing lead generation funnels from scratch, increasing web traffic and conversion rates
- Developed and executed data-driven SEO, SEM, and paid ad strategies, optimizing digital presence and ROI
- Led A/B testing initiatives to refine marketing messaging and enhance user engagement
Chief Technology Officer
Mozenda (Acquired by Engage3)
06.2019 - 10.2020
- Spearheaded technical strategies, contributing to a successful merger with Dexi.io and acquisition by Engage3
- Led AI-driven data collection initiatives to support competitive pricing intelligence in eCommerce and retail
Growth Hacking Consultant
Duluth Pack
01.2009 - 01.2016
- Revamped digital marketing strategy, leading to substantial increases in web traffic and online sales
- Developed and executed high-performing paid search and social media campaigns
- Optimized customer journey experiences, improving conversion rates through targeted content marketing
Statistical SEO & SEM Consultant
AMSOIL INC.
01.2008 - 01.2016
- Launched and optimized SEO & SEM campaigns, significantly improving organic and paid search performance
- Conducted in-depth data analysis to reduce marketing spend while increasing lead generation
- Developed automation tools to streamline and optimize digital marketing efforts
Director of Marketing & Technology
Thralow Inc. (Acquired, $30M+ Annual Revenue)
05.1997 - 07.2007
- Co-founded and scaled Thralow Inc
- To 75 employees and $30M+ in annual revenue
- Led multi-channel marketing strategies, including SEO, PPC, email, and affiliate marketing, achieving high ROI
- Implemented data-driven marketing and analytics tools to optimize customer acquisition and retention
Education
B.S. - Industrial Engineering
St. Cloud State University
Skills
- Strategic Digital Marketing
- SEO
- SEM
- PPC
- Social Media
- Email Marketing
- Growth Hacking
- Performance Marketing
- Omnichannel Strategy
- ECommerce Strategy
- Data-Driven Decision Making
- Analytics
- AI
- Machine Learning
- Blockchain Integration
- Marketing Automation
- Lead Generation
- Conversion Rate Optimization
- CRO
- Public Speaking
- Team Leadership
Speaking Engagements
- Zenith Social Media Marketing Conference, Reputation Monitoring Tools
- Internet Retailer Conference, Harnessing Data for Competitive Advantage
- Various digital marketing and entrepreneurship events, Guest Speaker & Mentor
Awards
- Inc. 500 Fastest Growing Companies
- 2002
- 2003
- 2005
- Entrepreneur Magazine Hot 100, 2004, 17
- Time Magazine: 50 Most Influential Gadgets, 10/01/04
- Tekne Award for Technological Innovation, 2002
- Internet Retailer Best of the Web, 2004
Notable Projects
- Engage3.com - AI-Powered Competitive Pricing Intelligence
- Inetco.com - AI-Driven Banking Fraud Detection
- Kingdom of Bhutan Wine Company - Winemaking in the Himalayas
- Phenobiom - Gut Microbiome Research
- Lake Effect Construction - Excavation Services
Timeline
Chief Technology Officer
Mozenda (Acquired by Engage3)
06.2019 - 10.2020
Omnichannel Marketing Consultant
Red Wing Shoe Co.
06.2017 - Current
Digital Marketing Consultant
Rubber Industries
01.2012 - Current
Growth Hacking Consultant
Duluth Pack
01.2009 - 01.2016
Statistical SEO & SEM Consultant
AMSOIL INC.
01.2008 - 01.2016
Director of Marketing & Technology
Thralow Inc. (Acquired, $30M+ Annual Revenue)
05.1997 - 07.2007
B.S. - Industrial Engineering
St. Cloud State University