Jonathan Toler
Product Management Expert
Marietta,GA
Summary
15+ years of hands on experience in product management, e-commerce, and digital transformation leadership. Proven success in delivering innovative and customer-centric solutions in a variety of industries. I am passionate about building products that solve real problems and making a positive business and cultural impact. I've launched and scaled marketplaces and customer portals, delivered AI/ML powered solutions, created matching & pricing algorithms, rolled-out CRMs, built SaaS tools, and implemented IoT powered automation within warehouses.
Overview
19
19
years of professional experience
Work History
Senior Product Manager
ClearStar
07.2024 - 12.2024
- Responsible for the management of B2B SaaS background check product portfolio or a private equity backed organization while modernizing the product function.
- Partnered with Sales, Customer Service, and Engineering to build B2B SaaS solution to over 800 logos and 25 resellers
- Planned and Executed Go-To-Market for ClearStar's flagship tool, Aurora, in collaboration with Marketing and Customer Support Teams
- Created Product Marketing and Training materials as well as performed Webinar's to ensure ClearStar's stakeholders were aligned with Product Vision
- Introduced OKR process to ClearStar leadership and proposed programs to ensure product, operational, and sales alignment to strategic goals set by C-Suite
- Defined strategic business case to leverage AI/ML and RPA to streamline ClearStar's background check operations in order to improve quality, turn-around time, and overall profitability
- Researched & integrated new third party integrations and product offerings that would provide additional revenue and operating margin for ClearStar
- Implemented Web Analytics tools such as Mixpanel, Mouseflow, and Domo in order to create a data-driven culture within Product, Tech Services, and User Experience Team
- Mentored Product Owners while establishing modern product management processes
- Leveraged Aha, JIRA, and Domo to create the strategic roadmap and manage overall portfolio direction
Director, Product Management
Reibus
06.2022 - 06.2024
- Responsible for B2B E-Commerce and Supply Chain product portfolio consisting of e-commerce and logistics products
- Identified new product opportunities and drove comprehensive roadmaps informed by data analysis, qualitative research, and Continuous Discovery methods such as customer interviews and surveys
- Executed Strategic Planning and Quarterly OKRs to drive successful outcomes based on organizational objectives
- Tracked key usage, adoption, churn, NPS, and other engagement scores and KPIs in order to measure platform success
- Ran lean experiments to learn, develop, and evangelize a strong POV on how to improve KPIs
- Responsible for Go-To-Market and on-boarding strategies for new features and processes inclusive of Sales, CX, Marketing, and Engineering priorities
- Defined and documented product specifications and processes, including data sources, data models, system integrations, and visualizations
- Hands-on participation in Agile / Scrum teams including writing user stories and building wireframes
- Provided mentorship and guidance to 8 direct reports consisting of Product Managers & Business Analysts
- Drove 300% Growth in E-Commerce / B2B Marketplace Activity over 18 months via features and marketing
- Developed Search & Matching Algorithms that matched buyers, sellers, and transportation company supply and demand
- Expanded Carrier Platform that matched transportation supply with demand via proprietary algorithms
- Built AI-Based Material Sourcing Solution to allow for automation of material procurement
- Scaled Marketplace product to EMEA while also launching Trade Financing, Market Insights, and Carbon Credit marketplaces
Head of Product & Innovation
Kloeckner Metals
10.2016 - 06.2022
- Company Overview: Global Metal & Supply Chain company
- Leader of Digital Transformation, Product Management, and Innovation initiatives for a Global Metal & Supply Chain company
- Areas of concentration include E-Commerce, Advanced Analytics, AI / ML, IoT, Procure-2-Pay, Salesforce and Mobile
- Identified, prototyped, piloted, and validated innovative concepts for digitally-enabled services and business models, in partnership with Kloeckner organizations and partners globally
- Responsible for ideation, implementation, and marketing of e-commerce products and portals which handle approximately $2B in digital transactions annually
- Successful inception to delivery of new digital product that transacted over $60 Million dollars annually with a minimum initial investment of less than $50K
- Defined and developed proprietary AI / Machine Learning based Sales & Procurement tool that provided over $2MM in labor savings in post-order operations
- Successful inception & delivery of desktop & mobile application that leverages IoT technologies to provide automated Kanban replenishment for customers
- Responsible for Implementation of Business Transformation projects around Order to Cash, Procure to Pay, and Procurement Excellence
- Implemented a Net Promoter Score Framework for organization and products
- Selected as a member of an 8-person Global Value Accelerator team tasked with identifying and prototyping new, disruptive business models
- Manage product management and product marketing staff with globally dispersed design & development teams
- Served as thought leader and ambassador by conference speaking engagements, blog posts, and involvement in various community outreach programs
- Global Metal & Supply Chain company
Director, Product
Owners.com
09.2015 - 10.2016
- Company Overview: Technology enabled real estate brokerage
- Product Management leader primarily focused on real estate and e-commerce solutions at Owners.com
- Developed strategies to capture increased market share through digital and traditional acquisition channels that generated a 82% increase in leads
- Provided both product and delivery oversight for overall platform conversion to a new, cloud based architecture
- Redesigned the Owners.com experience that significantly increased NPS and reduced the number of customer complaints by 80%
- Created and implemented an A/B testing framework throughout the digital and analog customer journey for experience & monetization optimization
- Engaged both design & application development agencies as part of an initiative to move Owners.com to a better desktop, mobile and tablet experience
- Led a geographically dispersed group of Product Managers, and Data Analysts focused on e-commerce success
- Technology enabled real estate brokerage
Principal Product Manager
Bridgevine (now Updater.com)
10.2013 - 09.2015
- Led product strategy, product vision, and product management activities for SaaS e-commerce products focused on the Home Services & Telecommunications sector
- Launched two SaaS e-commerce products that shipped to market on-time with immediate business development success
- Major customers included DirecTV, AT&T, and Comcast
- Lead a product organization comprised of product managers, business analysts, and user experience analysts
- Hands on, and integrated product ownership in both scrum and kanban based teams
- Developed presentations, business cases, and live demonstrations for executives, investors, and board of directors for new product initiatives
- Devised growth strategy for core product offering with focus on emerging opportunities in mobile, social, and vertical expansion
- Designed & Implemented new roadmapping and stakeholder engagement process while introducing new tools for use among product organization
Director, Product
Triton Digital
06.2011 - 10.2013
- Senior Product Manager Role responsible for the product roadmap and strategy for SaaS products within the Audience Engagement, Member Loyalty, and Gamification spaces
- Defined the product vision and roadmap for a SAAS-based loyalty platform used by most of the largest media companies in North America
- Served as thought leader, advocate, and product evangelist with internal and external stakeholders while consistently analyzing industry trends and the competitive environment
- Lead a cross-functional & geographically dispersed team of 15, including engineers, sales, business development, customer service and partners to plan and launch products
- Served as the primary internal and client-facing contact for product related issues by interacting with both customer support representatives as well as C-level executives on a daily basis
Sr. Project Manager
Allconnect (Now Red Ventures)
02.2009 - 06.2011
- Project & Program Management that spearheaded various projects surrounding Allconnect's Online, CRM and IVR systems
- Responsible for CRM that generated over $90 Million dollars of revenue and 2.2 Million e-commerce transactions annually
- Developed business cases for technology projects which includes; defining the opportunity, detailing the proposed solution, calculating a financial benefit, and identifying the scope, stakeholders and potential risks
- Developed functional specifications, created wireframes, and coordinated the development of functional prototypes
- Managed onshore and offshore development resources as they design and implement technical solutions to meet the business and operational requirements
- Partnered with other departments such as Sales & Operations, Customer Care, and Marketing to ensure that their strategic goals are being met by Allconnect's technology team
Product Manager
Autotrader.com
04.2008 - 01.2009
- Product Manager responsible for Autotrader Classics E-commerce experience within the Cox Automotive family
- Focused primarily on Private Seller, CMS, and Loyalty areas with heavy a focus on UX & Agency partnerships
- Acted as Product Owner in Scrum setting
Product Manager
Kudzu.com
09.2005 - 07.2007
- Responsible for product development activities such as requirements analysis, software delivery, and quality assurance for an online directory and home services lead generation service similar to Yelp and Yellowpages.com
- Kanban & Waterfall methodologies
Education
MBA -
Kennesaw State University
Kennesaw, GABBA - Finance
Kennesaw State University
Kennesaw, GASkills
Product Management
Timeline
Senior Product Manager
ClearStar
07.2024 - 12.2024
Director, Product Management
Reibus
06.2022 - 06.2024
Head of Product & Innovation
Kloeckner Metals
10.2016 - 06.2022
Director, Product
Owners.com
09.2015 - 10.2016
Principal Product Manager
Bridgevine (now Updater.com)
10.2013 - 09.2015
Director, Product
Triton Digital
06.2011 - 10.2013
Sr. Project Manager
Allconnect (Now Red Ventures)
02.2009 - 06.2011
Product Manager
Autotrader.com
04.2008 - 01.2009
Product Manager
Kudzu.com
09.2005 - 07.2007
MBA -
Kennesaw State University
BBA - Finance
Kennesaw State University
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