Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jonathan WAIKSNORIS

Schenectady

Summary

Experienced digital marketing professional seeking an opportunity to bring a fresh perspective and creative approach. Appreciated by current and former employers for ability to adapt to new challenges, strong writing and communication skills, and sharp marketing insight.

Overview

8
8
years of professional experience

Work History

Digital Marketing Coordinator

Northeast Shared Services
07.2023 - Current
  • Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
  • Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
  • Achieved higher click-through rates on social media ads through audience segmentation, ad placement optimization, and compelling ad copy.
  • Brainstormed, planned, scheduled, and executed social media content for all platforms i.e. Facebook, Instagram, YouTube, Pinterest etc.
  • Utilized Hootsuite Analytics, Google Analytics, and Pinterest Analytics tools to improve digital strategies; used SEO techniques on company blog posts and social posts
  • Planned, scheduled, coordinated, and executed paid media ads on all platforms i.e. Meta, Snapchat, TradeDesk Display, YouTube, etc.
  • Represented the brand as a lead voice in digital communications, across social media, blog site, and more
  • Lead communications with external partners and various cross-functional departments to plan upcoming marketing initiatives and events
  • Collaborated with larger marketing team on ideas, and lead brainstorming to ultimate bring creative ideas to life
  • Created relationships and communicated with potential influencers to add them to our network and increase brand visibility and promotion

Marketing Clerk

Price Chopper Supermarkets
05.2017 - 07.2023
  • Expanded company's digital presence by planning, creating and publishing digital marketing content
  • Gained customer loyalty and maintain brand image on social media: Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn
  • Enhanced company blog as Lead Copywriter, writing captivating stories and event announcements
  • Utilized Hootsuite, Google, Pinterest and YouTube Analytics tools to monitor and improve digital strategies
  • Communicated with trade partners to align goals and complete outreaching digital tasks
  • Used influencer marketing knowledge to communicate with local influencers to promote products and events through outside digital channels
  • Completed and organized department billing tasks to ensure invoices and payments are accounted for on schedule
  • Executed marketing contests, communicating with customers and fulfilling prize giveaways
  • Built and added product collections and placements to website, increasing shopability and enhancing weekly sales and promotions
  • Traveled to stores and partner sites to take photos, set floor plans and source advertising media ideas

Education

Master of Business Administration - Business Administration

Clarkson Graduate College
Schenectady, NY
06.2019

Bachelor of Professional Studies - Sport Management

Cazenovia College
Cazenovia, NY
05.2016

Skills

  • Marketing
  • Digital Marketing
  • Social Media
  • SEO
  • Analytics
  • Email Marketing
  • Influencer Marketing
  • Content Creation
  • Content Planning
  • Scheduling
  • Copywriting
  • Blog Writing
  • Microsoft Office
  • Leadership
  • Communication
  • Team Player
  • Adaptability
  • Flexibility
  • Organization
  • Time Management
  • Search engine optimization
  • Influencer marketing

Timeline

Digital Marketing Coordinator

Northeast Shared Services
07.2023 - Current

Marketing Clerk

Price Chopper Supermarkets
05.2017 - 07.2023

Master of Business Administration - Business Administration

Clarkson Graduate College

Bachelor of Professional Studies - Sport Management

Cazenovia College

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Jonathan WAIKSNORIS