Hi, I’m
Jonathan Woods
Senior Marketing Executive
Simpsonville,SC
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, leading teams, and managing complex projects. Relationship-oriented, attentive, and decisive leader.
Overview
13
years of professional experience
6
years of post-secondary education
Work History
WORLD News GroupAsheville, NC
Director of Marketing
07.2014 - Current
Job overview
- Member of executive leadership team reporting directly to CEO of $13M company.
- Spearheaded successful launch and rapid growth of innovative streaming product, WORLD Watch, achieving over $1.5M in annual subscription revenue in its third year.
- Crafted and executed multi-channel marketing strategies resulting in $5M+ in annual subscription revenue.
- Meticulously managed company's marketing annual operating budget, breaking it down to 4 individual product marketing budgets.
- Built and directed dynamic marketing department, including communications, creative, digital, and customer service teams.
- Led integrated campaign strategy, planning, and execution for paid digital advertising, email marketing, print, and social media.
- Established product positioning, packaging, and pricing strategies for all products
- Oversaw entire marketing mix, from product development to brand and advertising strategies.
Christian Care Ministry / Medi-ShareMelbourne, FL
Director - Board of Directors
12.2020 - Current
Job overview
- Worked closely with executive leadership team and fellow board members to guide operational strategy for 700 employee organization
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Offered marketing insights through evaluation of reports presented by Chief Marketing Officer.
- Collaborated with fellow board members to lead organization through recent CEO transition
JD Woods ConsultingGreenville, South Carolina
Strategist - Self-employed
10.2015 - 06.2021
Job overview
- Managed marketing and fundraising communications for key clients, including the National Center for Life & Liberty and the Red Tent Women's Initiative.
- Executed comprehensive marketing strategies encompassing direct mail, online advertising, email drip campaigns, and social media.
ResourceOne Fundraising GroupTulsa, OK
Digital Marketing Strategist
06.2017 - 03.2018
Job overview
- Orchestrated digital fundraising strategies for diverse non-profit clients, driving substantial growth in digital channels.
- Increased donation campaign results by 100% compared to previous year.
- Led donor acquisition and retention programs across digital platforms, including email, social media, retargeting, and paid search.
- Developed and executed content and SEO strategies, optimizing client websites.
Lamplight Marketing GroupGreenville, South Carolina
Account Executive
03.2014 - 06.2014
Job overview
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Created and executed account strategies to translate organizational goals into client activities.
- Attended networking events to build relationships and identify sales opportunities.
Liberty University OnlineLynchburg, VA
Assistant Director of Academic Advising
06.2010 - 03.2013
Job overview
- Led team of 16 call center Academic Advisors within department of over 100 employees.
- Achieved notable improvement in Quality Assurance (QA) scores within first three months.
- Efficiently managed call center operations, significantly lowering abandon rate while prioritizing and delegating projects.
- Supervised creation of educational and training webinars for nationwide use.
Education
Liberty UniversityLynchburg, VA
MBA
01.2011 - 01.2013
Liberty UniversityLynchburg, VA
Bachelor of Science from Business: Marketing
08.2006 - 06.2010
Skills
Strategic planning
Timeline
Director - Board of Directors
Christian Care Ministry / Medi-Share
12.2020 - Current
Digital Marketing Strategist
ResourceOne Fundraising Group
06.2017 - 03.2018
Strategist - Self-employed
JD Woods Consulting
10.2015 - 06.2021
Director of Marketing
WORLD News Group
07.2014 - Current
Account Executive
Lamplight Marketing Group
03.2014 - 06.2014
Liberty University
MBA
01.2011 - 01.2013
Assistant Director of Academic Advising
Liberty University Online
06.2010 - 03.2013
Liberty University
Bachelor of Science from Business: Marketing
08.2006 - 06.2010
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