Jonathan Scott

• Promoted to Senior Account Manager for March 2024Create Custom Reports for Sales & Service Teams to show ROI for Dealers
• Create Online ROI Calculator to show Brand>Website Visit Size> Product ROI
• Create Custom Reports for Senior Executives in Excel
• Reduced churn rate from 5% to over 20% with Consultative presentations analyzing customer data and providing personalized solutions to address individual needs. $156k MRR in saved business in 2023.
• Evaluated employee performance and conveyed constructive feedback to improve skills.

Promoted to Senior Account Manager for March 2024

• Market Sales Manager developing unassigned Territories.
• Sold Chat, Conversational CTAs & Digital Retailing to Franchised Car Dealerships for their websites, then trained and rode with new hires in Louisiana, Mississippi, Atlanta and Tampa setting them up for success.
• Promoted to National Retention Manager

• Prospect & Service Sincro Websites, SEO, SEM, to over 900 Dealers throughout the Territory
• Advise Dealers on Best Practices
• Hunter Position – Exceeded Goals.

• Visited and Advised GMs, GSMs, SMs, Sales and Service Teams on best practices in Lead Follow up, Digital Marketing
• Entered detailed accounts of meetings and observed opportunities or potential issues into CRM
• Met with Program Director and Regional Lead to discuss accounts weekly
• Educated all Dealership staff to exceed INFINITI requirements
• Presented a follow up report to GM/Owner of each store following each visit
• Kept appraised of latest trends in Digital Marketing to bring value to dealers
• Reported to Marty Tremain - Recommended for position by Aaron Vicondoa
• Liaised with and met with INFINITI Regional Managers for Sales and Fixed Ops.

• Managed all Digital SEO/SEM/Social Strategies
• Negotiated all Vendor contracts
• Trained Staff on CRM and Lead Follow up
• Advised Owner/GM on all aspects of Digital Marketing, created reports and increased ROI
• Used Social Marketing to match Vehicle type and cost to Median Household Income and demographic usage
• Increased Service business with BDC and XTime strategies.
• Created new Digital strategies and processes to adapt and succeed during Covid

• Autotrader | Dealer.com | KBB
• Digital Retailing (DR) Subject Matter Expert (SME) for Cox Automotive Sales Summit
• Invited to speak to Major Accounts Team - Training Account Managers for Dealer.com, Digital Retailing, SEO, SEM
• Implement solution based techniques and Challenger based decisive closing
• Educate Franchised and Independent Dealers and Dealer Groups how to implement successful strategies to succeed in the complex digital marketplace
• Working with C-Suite, Dealer Principals, GMs, Dept Managers
• Lead team of Dealer Success Consultants, teaching, motivating, and mentoring them to identify opportunities and strategize to attain high monthly goals within their territories
• Previous Territory as Sales Director for Dealer.com travelling to consult with dealers in MT/WY/SD/ND/IA for Dealer.com Websites, SEO/SEM/DR/Social products collaborating with other Cox Business Units
• Account Management with very large and complex digital product portfolio over a vast territory.

• Created and introduced an aggressive digital presence resulting in record sales
• Raised Leadership digital acumen by implementing digital strategy and process and explaining need based Solutions
• Grew market share by dominating their Google Organic Real Estate with Strong, relevant SEO content
• Implemented training and education storewide
• Enabled sales of vehicles Nationwide
• Converted old school methodology to leading edge strategies
• Installed new Dealer Inspire websites
• Managed OEM Co-op
• Negotiated all vendor pricing and contracts
• Trained BDC & Sales staff to effectively handle Internet Leads
• Educated & Trained GMs at both stores on latest methods of customer engagement
• Took GM to Advanced Digital Conferences
• Admin for installation of new DMS, CRM and Websites.

• Honda Presidents Award Certificate of Merit achieving excellence in Customer Satisfaction | Quality Service | Dealership Operations – Recognized for Exceptional Individual Performance
• Dramatically increased Sales volume and conversion from 50 p.m to 150+ pm
• Created and provided weekly/monthly/annual budgets and reports for management meetings
• Negotiated all digital contracts with vendors
• Implemented strategy & structure for internet leads to maximize sales
• Trained Staff on successful internet process, phone and email techniques
• Monitor all lead follow up
• Managed & Merchandized online inventory, photos, Facebook pages, YouTube, Google+, social media reputation, Google Analytics, Webmaster Tools, Google SEO, Adwords SEM & PPC and Multiple Websites
• Installed, managed and trained staff CRM, DMS, Email & Equity Management / Data Mining software
• Troubleshoot all things digital within the dealership.

• Managed Sales, Marketing, Parts & Accessories
• Introduced and implemented eCommerce Website c
• Managed all departments of the dealership except service.

• Small Business Owner in England, Seattle, Lake Tahoe and Reno NV
• Built Cellphone B2C and B2B Wholesale business, sold to Swedish investor, Creating Talkland, a retail chain of cellphone stores later purchased by Vodafone
• Partner and Purchasing Director
• Moved to the USA on sale of the business
• Owner - Tahoe Demo Center Ski Shop – High-end Ski shop in South Lake Tahoe
• Partner - Helly Hansen Licensee Outdoor Clothing Stores – Locations in Heavenly & Northstar Villages and Reno
• Owner - Leading Edge Ski Tuning – Tuned skis for Professional and US Ski teams as well as locals and tourists
• Trained US Ski Team ski tuner
• Owner - Helmettown eCommerce – Worldwide online sales of Ski and Motorcycle helmets and apparel.