Jonathan "Ty" Barrett
Spartanburg,SC
Summary
Experienced in executing creative and fun content across various platforms, including Facebook, X, Instagram, and TikTok. A proven track record of refining content strategy and incorporating videos, photos, and media to enhance campaign performance. Creative Graphic Designer with proficient experience, specializing in brand messaging and social media graphics to develop engaging visual solutions that establish a brand's identity. Experienced in leading creative discussions with large groups, and deciding on the best course of action.
Overview
4
4
years of professional experience
Work History
Digital Marketing Manager
Hub City Spartanburgers
09.2024 - Current
- Grew Instagram viewership by over 10.4 million views, expanded the follower base by 19.8k, and generated 247.9k+ interactions with content since joining (as of September 2025).
- Boosted Facebook following by 13.4k and achieved 142.2k+ content interactions since joining (as of September 2025).
- Regularly among the top in the High-A classification of Minor League Baseball for monthly platform engagement.
- Conceptualized, developed, and refined brand guidelines for one of Minor League Baseball’s newest teams and identities.
- Curated and balanced a dynamic social media calendar, ensuring timely activation of partnerships and consistent engagement with player-focused content.
- Collaborated with influencers such as TrevChirps, the Costco Guys and BatBros, along with local influencers, to create engaging content.
- Oversaw photo, video, and graphic design across all social media platforms.
- Stayed on top of media trends, adapting them creatively while maintaining alignment with brand standards.
- Led and managed a marketing team composed of interns and freelancers, overseeing the planning and execution of strategies that adhered to brand values.
- Utilized MetaBusiness and native platforms to schedule and post content that was timely and engaging.
- Managed social media presence for the team, merchandise store, and venue, creating buzz for both existing and upcoming product or service launches.
- Designed and edited graphics using Photoshop to enhance visual appeal and brand consistency.
- Oversaw the creation of marketing materials, including copy, images, videos, and emails, ensuring quality and alignment with brand messaging.
- Captured and quickly edited photos for social media, maintaining a consistent stream of engaging content.
- Documented the development of the venue on social media, keeping followers up to date on its progress toward completion.
- Maintained team website to be engaging and informative for fans.
Promotions Manager
Charleston RiverDogs
10.2023 - 09.2024
- Planned and executed 2024 Promotions Calendar
- Oversaw and coordinated promotional staff to execute pregame and in-game activations
- Planned and executed an exciting ballpark atmosphere by adding touchpoint and photo opportunity areas
- Developed relationships with vendors, entertainment groups, and hospitality groups to execute budget-friendly giveaways, in-game prizes and ballpark atmosphere pieces
- Rejuvenated "Dog Day Tuesday's" through adding a Puppy Playground hospitality area
- Designed and auctioned specialty jerseys with proceeds donated to charities
- Oversaw budget allocation for promotional activations
Digital Marketing Intern
Savannah Bananas
01.2023 - 09.2023
- Created graphics in Photoshop to be used on digital platforms
- Created storyboards, visualized, and filmed multiple music videos with players that generated more than 3 million views, 420,000 likes, and 10,000 shares across all digital platforms
- Posted and captioned content specific to each digital platform
- Promoted a "Fans First" environment through answering direct messages, replying to comments, and interacting with fan-posted content on all digital platforms
- Utilized MetaBusiness to schedule and post content that increased followers by 217% (2 million) on Facebook and 138% (1 million) on Instagram
- Platforms grew by 96% (4 million) on TikTok, and 37% (500 thousand) on Twitter/X during tenure as well
- Updated and edited Content and Media Output schedules
- Posted Instagram/Facebook stories during games, live Tweet/X, and decided on content that can be posted from games
- Liaison for media personnel - coordinated engagement with players, oversaw field access
Creative Content Intern
University of Arkansas Athletics
09.2022 - 12.2022
- Filmed Softball, Women's Basketball, Women's Soccer, and Track & Field
- Edited photographs and videos to be used in highlight clips
- Slack, Box, Premiere Pro, and Lightroom for the editing process
- Twitter Studio to live clip video to be posted on Women's Soccer and Basketball accounts
Ballpark Operations
Souris Valley Sabre Dogs Baseball
05.2022 - 07.2022
- Oversaw social media accounts.
- Boosted Instagram account's engagement by over 10,000% during tenure.
- Scheduled and oversaw game day staff around the ballpark.
- Assisted in ordering and managing all food and beverage, including sell price and cost of goods in the point of sale system.
- Prepared starting cash at kiosks before each game and confirmed final cash count at the end of each game
- Organized food and beverage areas to be ready to serve at gates open.
Assistant Director of Baseball Marketing
University of Arkansas Athletic Dept
01.2022 - 05.2022
- Set up Baum-Walker Stadium before the game to add to the atmosphere of the venue
- Coordinated with the National Anthem singer(s), First Pitch thrower, and "Play Ball!" kid during pregame
- Conducted on-field promotions
- Worked in Photoshop on designs that would be shown on the scoreboard and posted on social media
- Sorted through statistics for graphics that highlighted prior and current athletes
Street Team Member
Razorback Marketing Street Team
09.2021 - 05.2022
- Prepared football, basketball, and baseball venues before games to create an energetic atmosphere for fans.
- Organized and distributed game notes, t-shirts, rally towels, and other promotional items in the student section.
- Managed on-field and on-court promotions, including presenting Kevin Kopps with the Golden Spikes Award, coordinating Whataburger-branded promotions, and acting as a liaison for the Children’s Hospital Fighter of the Game.
Education
Bachelor of Science - Recreation and Sport Management
University of Arkansas
Fayetteville, AR05.2023
Skills
- Branding management
- Photography
- Videography
- Short form content
- Adobe creative suite proficiency
- Social media marketing
- Customer Service
Websites
Timeline
Digital Marketing Manager
Hub City Spartanburgers
09.2024 - Current
Promotions Manager
Charleston RiverDogs
10.2023 - 09.2024
Digital Marketing Intern
Savannah Bananas
01.2023 - 09.2023
Creative Content Intern
University of Arkansas Athletics
09.2022 - 12.2022
Ballpark Operations
Souris Valley Sabre Dogs Baseball
05.2022 - 07.2022
Assistant Director of Baseball Marketing
University of Arkansas Athletic Dept
01.2022 - 05.2022
Street Team Member
Razorback Marketing Street Team
09.2021 - 05.2022
Bachelor of Science - Recreation and Sport Management
University of Arkansas
Similar Profiles
Christopher LinfittChristopher Linfitt
Gatekeeper at LafargeHolcim - Hub City PavingGatekeeper at LafargeHolcim - Hub City Paving
Harley CasperHarley Casper
Employee at Hub City ClaysEmployee at Hub City Clays
Harley CasperHarley Casper
Employee at Hub City ClaysEmployee at Hub City Clays
Nicole JacksonNicole Jackson
Escrow Administration at Lima One CapitalEscrow Administration at Lima One Capital
Nolan AutonNolan Auton
Estimator and Senior Project Manager at Scott Auton Painting CompanyEstimator and Senior Project Manager at Scott Auton Painting Company