Jones Wells
Philadelphia,PA
Summary
Director of Omni-Channel Strategy w/ Brand Engagement for optimal DX & CX initiatives.
I lead digital strategy by mapping out consumer engagement based on analytics that drive strong creative content towards segmented audiences to uncover optimal ROI.
With leadership and oversight of marketing throughout different lifecycle points, I am a knowledgeable Director with proven history of leading high-performing teams and executing strategic initiatives that drive organizational growth.
I have successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies.
Overview
18
18
years of professional experience
Work History
Lead Supervisor, Director Level
UNIVERSITY OF PENN. MEDICAL HOSPITAL
02.2021 - Current
- Owning strong relationships with cross-functional partners, including Account, Creative, Finance, and Business Development
- Leading with strong beliefs (both rational and emotional) of the target audiences (HCP and Patient) as well as drivers and barriers of behavior and identify leverage points for change
- Strategically deciding who to target, when, with what message and how by ensuring deliverables are utilized on the appropriate channel
- Creating clear, concise and compelling content for client presentations, POVs, and other deliverables participating in the development of New Business proposals to existing and new clients
- Driving books of business with designated volume and high level of Client expectations
- Demonstrating leadership within the Strategy Team and cross functional departments
- Strong leadership of digital ad platforms (ie: Google Ads, Facebook, LinkedIn, Instagram, etc.)
- Designing and leading customized workshops both internally and for Client Services needs
- Coaching JR members of the Team in slide development and dynamically lead facilitation
- Leading Team capabilities of primary and secondary research tactics or deliverables
- Consistently professional and projecting the positive image of agency values both internally and externally
- Designing and leading customized workshops
- Access and understanding of available tools for data resources; also recommending tools that would expand agency capabilities
- Expand and support strategic thinking by analysis to reach beyond the department
Lead Supervisor, Director Level Engagement
BLIZZARD ENTERTAINMENT
04.2016 - 02.2021
SECURITY, LEAD PRODUCER
MADISON SQUARE GARDEN
04.2012 - 04.2016
SENIOR, SECURITY SITE SUPERVISOR
Hilton Hotels Corporation
05.2009 - 04.2012
SECURITY SITE SUPERVISOR
MARTIN LUTHER KING JR. HOSPITAL
11.2007 - 05.2009
Education
Bachelor of Arts - MARKETING
University of California, Los Angeles
Associate of Arts - DIGITAL ART
Los Angeles Pierce College
Skills
- Pharmaceutical HCP
- DTC
- OTC
- Veeva
- CRM Integration
- Comms Planning
- Intelligent Market Engagement (IME)
- Content Strategy
- Power Point Presentations
- SaaS
- Continuing Medical Education (CME) Activation
- Client Services
- Account Management
- Lead Generation
- Creative Suite
- Cross Functional Team Management
- Paid Owned Earned Media Planning
- Optimized Media Buy
- AOI Marketing through User Journey
- Google Analytics
- Brand Planning
- Performance Management
- Mentorship
- Team Management
- Agile & Waterfall Methodologies
- Brand Management
- Marketing Strategy
- User Experience (UX)
- Consumer Experience (CX)
- Strategic Planning
- Market Segmentation
- New Business Development
- Customer Journey Mapping
- Client Relations
- CRM Management
- Brand Strategy
- Brand Awareness
- Strategic Planning
- Interactive Design
- Social Media Content
- Timeline Management
- Strategic Leadership
- Data Analytics
- Content Strategy
- Scenario Planning
- Adobe Creative Suite
- Web Development
- Media Planning
- Digital Production
- Analytics Reporting
- MS office
- Website Analytics
- Team Management
- Analytics tools
- Paid Search Campaigns
- Multimedia Integration
- Budget Development and Management
- Growth Strategies
- Competitive Analysis
- Design Strategy
- Content Production
- Mobile Marketing
- Go-to-Market Strategy
Timeline
Lead Supervisor, Director Level
UNIVERSITY OF PENN. MEDICAL HOSPITAL
02.2021 - Current
Lead Supervisor, Director Level Engagement
BLIZZARD ENTERTAINMENT
04.2016 - 02.2021
SECURITY, LEAD PRODUCER
MADISON SQUARE GARDEN
04.2012 - 04.2016
SENIOR, SECURITY SITE SUPERVISOR
Hilton Hotels Corporation
05.2009 - 04.2012
SECURITY SITE SUPERVISOR
MARTIN LUTHER KING JR. HOSPITAL
11.2007 - 05.2009
Bachelor of Arts - MARKETING
University of California, Los Angeles
Associate of Arts - DIGITAL ART
Los Angeles Pierce College
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