Hi, I’m
Jones Wells
Philadelphia,PA
Summary
Director of Omni-Channel Strategy w/ Brand Engagement for optimal DX & CX initiatives.
I lead digital strategy by mapping out consumer engagement based on analytics that drive strong creative content towards segmented audiences to uncover optimal ROI.
Leadership and oversight of marketing / campaigns throughout different lifecycle points.
Knowledgeable Director with proven history of leading high-performing teams and executing strategic initiatives that drive organizational growth. I have successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies.
Overview
22
years of professional experience
Work History
AbelsonTaylor Group
Director, Brand & Engagement Strategy
02.2021 - Current
Job overview
- Owning strong relationships with cross-functional partners, including Account, Creative, Finance, and Business Development
- Leading with strong beliefs (both rational and emotional) of the target audiences (HCP and Patient) as well as drivers and barriers of behavior and identify leverage points for change
- Strategically deciding who to target, when, with what message and how by ensuring deliverables are utilized on the appropriate channel
- Creating clear, concise and compelling content for client presentations, POVs, and other deliverables participating in the development of New Business proposals to existing and new clients
- Driving books of business with designated volume and high level of Client expectations
- Demonstrating leadership within the Strategy Team and cross functional departments
- Strong leadership of digital ad platforms (
- Ie: Google Ads, Facebook, LinkedIn, Instagram, etc.)
- Designing and leading customized workshops both internally and for Client Services needs
- Coaching JR members of the Team in slide development and dynamically lead facilitation
- Leading Team capabilities of primary and secondary research tactics or deliverables
- Consistently professional and projecting the positive image of agency values both internally and externally
- Designing and leading customized workshops
- Access and understanding of available tools for data resources; also recommending tools that would expand agency capabilities
- Expand and support strategic thinking by analysis to reach beyond the department
VML Health
Strategy Director, Engagement & Experience
04.2016 - 02.2021
Wunderman Thompson
Director, HCP Strategy Lead
04.2012 - 04.2016
Ogilvy
Associate Director, Digital
05.2009 - 04.2012
Publicis Groupe Health
Senior Integrated Producer
11.2007 - 05.2009
CBS Sports (CSTV)
Senior Art Director and Digital Producer
10.2002 - 11.2007
Education
University of California, Los Angeles
BACHELOR from MARKETING
Los Angeles Pierce College
ASSOCIATE from DIGITAL ART
Skills
- Pharmaceutical HCP
- DTC
- OTC
- Veeva
- CRM Integration
- Comms Planning
- Intelligent Market Engagement (IME)
- Content Strategy
- Power Point Presentations
- SaaS
- Salesforce
- Continuing Medical Education (CME) Activation
- Client Services
- Account Management
- Lead Generation
- Creative Suite
- Cross Functional Team Management
- Paid Owned Earned Media Planning
- Optimized Media Buy
- AOI Marketing through User Journey
- Google Analytics
- Brand Planning
- Performance Management
- Mentorship
- Team Management
- Workshop Leadership
- Agile & Waterfall Methodologies
- Brand Management
- Marketing Strategy
- User Experience (UX)
- Consumer Experience (CX)
- Strategic Planning
- Market Segmentation
- New Business Development
- Customer Journey Mapping
- Client Relations
- Algorithms & Analytics
- Automation
- Budget Management
- Campaign Management
- Competitor Analysis
- Consumer Marketplace
- Content Optimization
- Conversion Rate Optimization (CRO)
- CRM
- Data Analysis
- Digital Marketing
- Digital Art Direction
- Digital Platforms
- Industry Standards
- KPIs
- Keyword Research
- Leadership
- Marketing
- Media Buy
- Mobile Optimization
- Multi-Channel
- Optimization
- Owned Channels
- PPC
- Paid Search
- Planning
- Project Management
- ROAS
- ROI
- Reporting
- SEM
- SEO Best Practices
- SEO Strategy
- Strategy Development
- Technical SEO
- Relationship building
- CRM management
- Brand strategy
- Brand awareness
- Strategic planning
- Interactive design
- Social media content
- Timeline management
- Strategic leadership
- Self-discipline
- Data analytics
- Sales support
- Flexibility and balance
- Content strategy
- Scenario planning
- Verbal and written communication
- Adobe creative suite
- Web development
- Decision-making
- Internal communications
- People management
- Media planning
- Digital production
- Graphic design software
- E-commerce management
- Stage presence
- CRM integration
- Analytics reporting
- Localization strategy
- CMS management
- MS office
- Website analytics
- Team management
- Analytics tools
- Competitive intelligence
- Strategic communications
- Paid search campaigns
- Creativity and innovation
- Multimedia integration
- Interviewing skills
- Budget development
- Strategies and goals
- Growth strategies
- Team development
- Communication planning
- Professional networking
- Competitive analysis
- Design strategy
- Content production
- Graphic design
- Digital illustration
- Workflow optimization
- Strength and endurance
- Mobile marketing
- Go-to-market strategy
- Logo creation
- Creative writing
- Budget management
- Schedule coordination
Brands
HBO, Walmart, Tide, Olay, Johnnie Walker, Tecate Beer, CBS Network, American Express, Dell, Toyota, Land Rover, Jaguar, Chevrolet, Citi Bank, IBM, Microsoft, Delta, KPMG, Dior, Huggies, Lucky Brand, Mount Airy Casino, Pampers, HSBC, UPS, Ingrezza, Theraflu, Afrezza, Skyla, Mirena, Bayer, Bayer Women's Health, Sanofi, Abilify, Novo Nordisk, Novartis, Pfizer, Humira, Duopa, Linzess, Pomalyst, Rituxan, Brisdelle, Minivelle, Keryx, Celgene, Toujeo, Vagisil
Phone
215.586.8108, 310.999.1202
Success
- Algorithms & Analytics
- Automation
- Budget Management
- Campaign Management
- Competitor Analysis
- Consumer Marketplace
- Content Optimization
- Conversion Rate Optimization (CRO)
- CRM
- Data Analysis
- Digital Marketing
- Digital Art Direction
- Digital Platforms
- Industry Standards
- KPIs
- Keyword Research
- Leadership
- Marketing
- Media Buy
- Mobile Optimization
- Multi-Channel
- Optimization
- Owned Channels
- PPC
- Paid Search
- Planning
- Project Management
- ROAS
- ROI
- Reporting
- SEM
- SEO Best Practices
- SEO Strategy
- Strategy Development
- Technical SEO
Timeline
Director, Brand & Engagement Strategy
AbelsonTaylor Group
02.2021 - Current
Strategy Director, Engagement & Experience
VML Health
04.2016 - 02.2021
Director, HCP Strategy Lead
Wunderman Thompson
04.2012 - 04.2016
Associate Director, Digital
Ogilvy
05.2009 - 04.2012
Senior Integrated Producer
Publicis Groupe Health
11.2007 - 05.2009
Senior Art Director and Digital Producer
CBS Sports (CSTV)
10.2002 - 11.2007
Los Angeles Pierce College
ASSOCIATE from DIGITAL ART
University of California, Los Angeles
BACHELOR from MARKETING
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