Joni Erdmann M.A.
Seattle,WA
Summary
Accomplished, results-driven communications and marketing professional in fast-paced tech environments. Background includes instructing university courses, public speaking, and strategic relationship management. These experiences are practically applied in software companies by way of product & customer marketing management, training development, customer advocacy, and business development. Driven with a tenacity for excellence, is a relentless trailblazer with proven success managing complex projects, leading cross-functional teams, and exceeding expectations in high-growth environments. Compassionate, enthusiastic team player and achiever of key performance objectives.
Overview
21
21
years of professional experience
Work History
Regional Marketing Manager
The SEER Group
Seattle, WA
11.2024 - Current
- Company Overview: SaaS
- Responsible for developing and executing impactful marketing campaigns for 9 home service brands in Western Washington
- Work closely with regional teams, vendors, SEER marketing, and business stakeholders to drive brand awareness, increase product interest, generate leads, and increase revenue
- Manage local film production, create content, manage public image, support integrations of marketing technology, and produce collateral to support the needs of SEER partner companies
- SaaS
Senior Customer Success and Marketing Manager
Piñata Rent
Seattle, WA
05.2024 - 11.2024
- Company Overview: SaaS
- Oversaw book of over 150 B2B accounts
- From the sales hand-off, was responsible for managing the entire account relationship
- Facilitated onboarding sessions and strategized how to help companies get the most ROI from the product as fast as possible
- Strategized GTM strategies for product launches to increase MAUs and generate leads
- Designed marketing content for companies; wrote knowledge base content and training guides
- Created new, refreshed, training and marketing decks to accommodate different learning styles and introducing different products
- SaaS
Concert Supervisor, Marketing & Communications Department
Seattle Symphony
Seattle, WA
06.2023 - 05.2024
- Company Overview: Arts/Music
- As a member of the Marketing + Communications team, oversaw a staff of 15 to seamlessly run concerts at the Symphony >6x/ week
- Coordinate with many departments including backstage, FOH staff, Ticket Office, parking, security, and more
- Train and demonstrate a world-class customer experience for all patrons, departments, donors, and musicians
- Data analysis & reporting to be reviewed by management and executives on operations, budget, and performance
- Arts/Music
Customer Marketing Manager
Logixboard
Seattle, WA
02.2020 - 04.2023
- Company Overview: SaaS
- Strategized GTM strategies for product launches to increase MAUs and generate leads
- Created an educational community, Logixboard U
- Executed monthly webinars demonstrating new products for audiences of 200+
- Developed all product training videos, 50+ videos, to be used by sales, our customers, and their customers
- Collaborated with Product Managers on product strategy as an SME to provide insight on our user experience and guide roadmap
- Brought customer stories to life by developing content such as case studies, video testimonials, webinar interviews and more
- SaaS
Strategic Account Advisor
Unearth Technologies
Seattle, WA
02.2019 - 03.2020
- Company Overview: SaaS
- Actively engaged attendees, generated leads and managed follow-up activities at trade shows and conferences to close sales
- Designed and wrote pitch decks, consistently updating as the product rapidly developed
- Conducted sales activities, from cold calls to closing deals, responsible for personal book of business
- Collaborated with Product Managers to provide insight on customer trends and suggestions for product development
- SaaS
Director, Strategy + Business Development
Flow-Tech
San Diego, CA
03.2018 - 02.2019
- Company Overview: Water Filtration
- Managed sales team; led weekly all team and 1:1 sales meetings; examined current sales trends and forecasted annual projections for budgeting and staffing
- Coached proven strategies for effective deal closures
- Designed and wrote high-level marketing collateral including white papers, case studies and newsletters
- Improved online reputation by increasing online reviews 350%
- Migrated team to new cloud-based software programs to increase efficiency and facilitate collaboration
- Water Filtration
Strategic Account Manager; Marketing Manager; Product Manager
ReviewBuzz, Inc.
Oceanside, CA
06.2012 - 06.2018
- Company Overview: SaaS
- Designed and managed onboarding strategy of largest enterprise accounts; nurtured with < 5% attrition
- Scripted, recorded, and produced 30+ 2-10 minute training videos; implemented 20+ training courses
- Product Manager, managing the entire product line life cycle from strategic planning to tactical activities
- Hired, trained, and mentored 20+ employees for varied positions within the company
- SaaS
Public Speaking University Instructor; Graduate Teaching Associate
San Diego State University
San Diego, CA
08.2010 - 06.2012
- Company Overview: Higher Education
- Instructed three Communication 103 Public Speaking courses per semester
- Wrote daily lesson plans including effective, diverse classroom activities to reach a large variety of learning styles
- Graded all assignments, quizzes and exams
- Demonstrated exemplary public speaking skills and coached students for their public speaking and English improvement
- Consistently received high evaluations from students and faculty
- Higher Education
Salesperson; Customer Service Representative; Assistant Manager
Nordstrom
Seattle, WA
11.2003 - 09.2010
- Company Overview: High-End Retail
- Worked throughout the Washington and California stores in a variety of positions as I grew with the company
- From sales to customer service, consistently received excellent reviews for exceeding expectations and sales goals
- Supported store operations as a general resource for customers and employees in the customer service department
- Assisted customers with credit account inquiries and payments as well as opened new credit card accounts
- Helped the store meet sales goals through promotion of Nordstrom services and selling products
- High-End Retail
Contributing Writer
Seattle Picks Magazine
Seattle, WA
05.2009 - 09.2010
- Company Overview: Print Media + Publishing
- Wrote original content for digital e-zine reviewing new restaurants and boutiques throughout the Seattle area
- Researched and sourced my own stories, hunting for the newest restaurants and boutiques and pitching ideas to the Editor-in-Chief
- Interviewed store owners, chefs, managers, etc
- To ensure the accuracy and integrity of my story
- Restaurants would reach out to us and ask for a restaurant reviewer to attend a restaurant opening
- I was often sent on assignment to try the chef's specialties and enjoy a multi-course meal, then write my review of the restaurant for publication
- Almost 100% of the time the reviews were positive, as the restaurants would take excellent care of my guest and I
- Print Media + Publishing
Editorial Assistant
City Dog Magazine
Seattle, WA
05.2008 - 05.2009
- Company Overview: Print Media + Publishing
- Managed editorial content in print and online
- Coordinated major public relations event titled 'CityDog Muttmixer.'
- Assisted with the final page layout using Photoshop
- Researched new products for Cool Products section
- Worked directly with the Editor-in-Chief to implement new ideas and strategies for the magazine
- Print Media + Publishing
Marketing Database Analyst
The Seattle Times
Seattle, WA
06.2007 - 05.2008
- Company Overview: Print Media + Publishing
- Managed mass print and e-mailing of Northwest Retail Newsletter
- Created special event and promotion lead lists
- Coordinated and managed Advertising CRM Manager's calendar
- Created team building exercises for The Seattle Times newspaper's advertising group
- Print Media + Publishing
Associate Producer
KOMO 4 TV
Seattle, WA
05.2006 - 06.2007
- Company Overview: Television Media
- Worked for the television show Northwest Afternoon on a wide variety of projects to ensure the successful taping of the daily afternoon television show
- Fast-paced, non-stop environment
- Produced several segments as Producer including one titled Dangers of Tanning Beds
- Researched and pitched new show ideas to producers
- Wrote, edited & input scripts in ENPS teleprompter program
- Aided producers in running the show during taping by managing guests, audience, and floor set crew
- Television Media
Education
M.A. - Communication
San Diego State University
01.2012
B.A. - Communication
University of Washington
01.2007
Skills
- Customer Marketing Management
- Customer Experience Expert
- Reporting and Analytics
- Event Marketing
- Product Marketing Management
- Social Media Marketing
- Video Content Creation
- Technical Writing
- Customer Success Management
- Content Management
- Copywriting
- Product and Customer Advocacy
Websites
Timeline
Regional Marketing Manager
The SEER Group
11.2024 - Current
Senior Customer Success and Marketing Manager
Piñata Rent
05.2024 - 11.2024
Concert Supervisor, Marketing & Communications Department
Seattle Symphony
06.2023 - 05.2024
Customer Marketing Manager
Logixboard
02.2020 - 04.2023
Strategic Account Advisor
Unearth Technologies
02.2019 - 03.2020
Director, Strategy + Business Development
Flow-Tech
03.2018 - 02.2019
Strategic Account Manager; Marketing Manager; Product Manager
ReviewBuzz, Inc.
06.2012 - 06.2018
Public Speaking University Instructor; Graduate Teaching Associate
San Diego State University
08.2010 - 06.2012
Contributing Writer
Seattle Picks Magazine
05.2009 - 09.2010
Editorial Assistant
City Dog Magazine
05.2008 - 05.2009
Marketing Database Analyst
The Seattle Times
06.2007 - 05.2008
Associate Producer
KOMO 4 TV
05.2006 - 06.2007
Salesperson; Customer Service Representative; Assistant Manager
Nordstrom
11.2003 - 09.2010
M.A. - Communication
San Diego State University
B.A. - Communication
University of Washington
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