Joni Erdmann M.A.
Seattle,WA
Summary
Results-driven SaaS marketing and customer success professional with a strong background in fast-paced, high-growth tech environments. Experienced in strategic account management, go-to-market planning, customer advocacy, and enablement content development. Proven success driving adoption, retention, and expansion through impactful product and customer marketing initiatives. Known for leading cross-functional teams, managing complex projects, and consistently delivering results. A collaborative, compassionate team player with a relentless drive to elevate customer experience and fuel business growth.
Overview
21
21
years of professional experience
Work History
Regional Marketing Manager
The SEER Group
Seattle, WA
11.2024 - Current
- Responsible for developing and executing impactful marketing campaigns for 9 home service brands in Western Washington
- Work closely with regional teams, vendors, SEER marketing, and business stakeholders to drive brand awareness, increase product interest, generate leads, and increase revenue
- Manage local film production, create content, manage public image, support integrations of marketing technology, and produce collateral to support the needs of SEER partner companies
- SaaS
Senior Customer Success and Marketing Manager
Piñata Rent
Seattle, WA
06.2023 - 11.2024
- Oversaw book of over 150 B2B accounts
- From the sales hand-off, was responsible for managing the entire account relationship
- Facilitated onboarding sessions and strategized how to help companies get the most ROI from the product as fast as possible
- Strategized GTM strategies for product launches to increase MAUs and generate leads
- Designed marketing content for companies; wrote knowledge base content and training guides
- Created new, refreshed, training and marketing decks to accommodate different learning styles and introducing different products
- SaaS
Customer Marketing Manager
Logixboard
Seattle, WA
02.2020 - 06.2023
- Strategized GTM strategies for product launches to increase MAUs and generate leads
- Created an educational community, Logixboard U
- Executed monthly webinars demonstrating new products for audiences of 200+
- Developed all product training videos, 50+ videos, to be used by sales, our customers, and their customers
- Collaborated with Product Managers on product strategy as an SME to provide insight on our user experience and guide roadmap
- Brought customer stories to life by developing content such as case studies, video testimonials, webinar interviews and more
- SaaS
Strategic Account Advisor
Unearth Technologies
Seattle, WA
02.2019 - 03.2020
- Company Overview: SaaS
- Actively engaged attendees, generated leads and managed follow-up activities at trade shows and conferences to close sales
- Designed and wrote pitch decks, consistently updating as the product rapidly developed
- Conducted sales activities, from cold calls to closing deals, responsible for personal book of business
- Collaborated with Product Managers to provide insight on customer trends and suggestions for product development
- SaaS
Director, Strategy + Business Development
Flow-Tech
San Diego, CA
03.2018 - 02.2019
- Company Overview: Water Filtration
- Managed sales team; led weekly all team and 1:1 sales meetings; examined current sales trends and forecasted annual projections for budgeting and staffing
- Coached proven strategies for effective deal closures
- Designed and wrote high-level marketing collateral including white papers, case studies and newsletters
- Improved online reputation by increasing online reviews 350%
- Migrated team to new cloud-based software programs to increase efficiency and facilitate collaboration
- Water Filtration
Strategic Account Manager; Marketing Manager; Product Manager
ReviewBuzz, Inc.
Oceanside, CA
06.2012 - 06.2018
- Company Overview: SaaS
- Designed and managed onboarding strategy of largest enterprise accounts; nurtured with < 5% attrition
- Scripted, recorded, and produced 30+ 2-10 minute training videos; implemented 20+ training courses
- Product Manager, managing the entire product line life cycle from strategic planning to tactical activities
- Hired, trained, and mentored 20+ employees for varied positions within the company
- SaaS
Public Speaking University Instructor; Graduate Teaching Associate
San Diego State University
San Diego, CA
08.2010 - 06.2012
- Company Overview: Higher Education
- Instructed three Communication 103 Public Speaking courses per semester
- Wrote daily lesson plans including effective, diverse classroom activities to reach a large variety of learning styles
- Graded all assignments, quizzes and exams
- Demonstrated exemplary public speaking skills and coached students for their public speaking and English improvement
- Consistently received high evaluations from students and faculty
- Higher Education
Salesperson; Customer Service Representative; Assistant Manager
Nordstrom
Seattle, WA
11.2003 - 09.2010
- Company Overview: High-End Retail
- Worked throughout the Washington and California stores in a variety of positions as I grew with the company
- From sales to customer service, consistently received excellent reviews for exceeding expectations and sales goals
- Supported store operations as a general resource for customers and employees in the customer service department
- Assisted customers with credit account inquiries and payments as well as opened new credit card accounts
- Helped the store meet sales goals through promotion of Nordstrom services and selling products
- High-End Retail
Contributing Writer
Seattle Picks Magazine
Seattle, WA
05.2009 - 09.2010
- Company Overview: Print Media + Publishing
- Wrote original content for digital e-zine reviewing new restaurants and boutiques throughout the Seattle area
- Researched and sourced my own stories, hunting for the newest restaurants and boutiques and pitching ideas to the Editor-in-Chief
- Interviewed store owners, chefs, managers, etc
- To ensure the accuracy and integrity of my story
- Restaurants would reach out to us and ask for a restaurant reviewer to attend a restaurant opening
- I was often sent on assignment to try the chef's specialties and enjoy a multi-course meal, then write my review of the restaurant for publication
- Almost 100% of the time the reviews were positive, as the restaurants would take excellent care of my guest and I
- Print Media + Publishing
Editorial Assistant
City Dog Magazine
Seattle, WA
05.2008 - 05.2009
- Company Overview: Print Media + Publishing
- Managed editorial content in print and online
- Coordinated major public relations event titled 'CityDog Muttmixer.'
- Assisted with the final page layout using Photoshop
- Researched new products for Cool Products section
- Worked directly with the Editor-in-Chief to implement new ideas and strategies for the magazine
- Print Media + Publishing
Marketing Database Analyst
The Seattle Times
Seattle, WA
06.2007 - 05.2008
- Company Overview: Print Media + Publishing
- Managed mass print and e-mailing of Northwest Retail Newsletter
- Created special event and promotion lead lists
- Coordinated and managed Advertising CRM Manager's calendar
- Created team building exercises for The Seattle Times newspaper's advertising group
- Print Media + Publishing
Associate Producer
KOMO 4 TV
Seattle, WA
05.2006 - 06.2007
- Company Overview: Television Media
- Worked for the television show Northwest Afternoon on a wide variety of projects to ensure the successful taping of the daily afternoon television show
- Fast-paced, non-stop environment
- Produced several segments as Producer including one titled Dangers of Tanning Beds
- Researched and pitched new show ideas to producers
- Wrote, edited & input scripts in ENPS teleprompter program
- Aided producers in running the show during taping by managing guests, audience, and floor set crew
- Television Media
Education
M.A. - Communication
San Diego State University
01.2012
B.A. - Communication
University of Washington
01.2007
Skills
- Customer Marketing Management
- Customer Experience Expert
- Reporting and Analytics
- Event Marketing
- Product Marketing Management
- Social Media Marketing
- Video Content Creation
- Technical Writing
- Customer Success Management
- Content Management
- Copywriting
- Product and Customer Advocacy
Websites
Timeline
Regional Marketing Manager
The SEER Group
11.2024 - Current
Senior Customer Success and Marketing Manager
Piñata Rent
06.2023 - 11.2024
Customer Marketing Manager
Logixboard
02.2020 - 06.2023
Strategic Account Advisor
Unearth Technologies
02.2019 - 03.2020
Director, Strategy + Business Development
Flow-Tech
03.2018 - 02.2019
Strategic Account Manager; Marketing Manager; Product Manager
ReviewBuzz, Inc.
06.2012 - 06.2018
Public Speaking University Instructor; Graduate Teaching Associate
San Diego State University
08.2010 - 06.2012
Contributing Writer
Seattle Picks Magazine
05.2009 - 09.2010
Editorial Assistant
City Dog Magazine
05.2008 - 05.2009
Marketing Database Analyst
The Seattle Times
06.2007 - 05.2008
Associate Producer
KOMO 4 TV
05.2006 - 06.2007
Salesperson; Customer Service Representative; Assistant Manager
Nordstrom
11.2003 - 09.2010
M.A. - Communication
San Diego State University
B.A. - Communication
University of Washington
Similar Profiles
Pasquale PrinciPasquale Princi
Managing Partner at SEER Financial GroupManaging Partner at SEER Financial Group
Stanislav SendykStanislav Sendyk
Deckhand Tender Driver at All Seer MarineDeckhand Tender Driver at All Seer Marine
Ganesh JayakumarGanesh Jayakumar
Business Dividional Manager at Al Seer Trading AgenciesBusiness Dividional Manager at Al Seer Trading Agencies
Michael BradfordMichael Bradford
Delivery Courier at Uber EatsDelivery Courier at Uber Eats
Becks DeVriesBecks DeVries
Senior Social Strategist - Jordan | @jumpman23 at KinessoSenior Social Strategist - Jordan | @jumpman23 at Kinesso