Jonnie Veach
San Diego,CA
Summary
By combining over 15 years of experience as a Fitness Coach across an extensive variety of formats along with 15 years of operational and project management experience, I thrive in helping develop instructors and coaches into leading with their most authentic and charismatic energy. Through collaboration, united vision the project's goal, and compassionate leadership, I can help to produce fitness content that not only provides health and wellness to the masses, but also creates relatable instructors who can not only retain clients, but challenge and foster the growth of a healthier world.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Program Developer/ Presenter Power Music
Power Music Video
01.2024 - Current
- Responsible for developing a fully choreographed strength training release every quarter for virtual release
- Format structure is total body strength training choreographed entirely in sync to music
- Develop and coach instructors and presenters leading up to their on camera filming every quarter- providing feedback, developing authentic and relevant cues, and providing space for instructors to shine in their skills
- Manage day of filming production in alignment with the camera crew, pre and post production development teams, and on set talent to produce educational and entertaining fitness content
- Maintain the ability to see the vision of an entire release from beginning to end on both a micro and macro level to ensure that production timelines are met, entertainment and education values increase quarterly, and programming stays relevant and challenging to the specific demographic targeted for each program.
Group Fitness Instructor/ Coach/ Virtual Presenter
Self-employeed
01.2009 - Current
- Instructed fitness classes both live and virtually across a variety of programs including but not limited to: Strength Training, Cycle, Dance, HIIT, Boot Camps, Pre-Choreographed Programming, Kickboxing, Yoga, Pilates, Rowing, Barre.
- Provided an energetic, motivational, and encouraging atmosphere to all members in the class, encouraging them to push further in their own fitness experience to reach and surpass their fitness goals
- Continued research and education to ensure programming and classes stay relevant, challenging, and in alignment with target demographic.
Director of Connectivity Operations
Advantix Solutions Group
06.2020 - Current
- Constructed an entirely new product division within an established company
- Increased sales over a three-year period from 500K annual to a projected close of 7M in 2022
- Staffed, trained, and operationalized a customer facing support team that provides engineering, technical, and billing assistance
- Automated processes to increase client satisfaction, maintain a low overhead cost, as well as provide scalability
- Developed and maintained workflows for client process, internal alignment, and consistency in training
- Constructed, managed, and built to automation a seasonal deployment that runs to produce 200K annually
- Leveraged Project Management skills to ensure all projects reach 100% compliance and remain within projected timeline.
Amazon Halo Trainer
Amazon Halo
01.2023 - 04.2023
- Create and build programming for the Amazon Halo app within the categories of Strength and Conditioning, HIIT, and Mobility
- All of which range across intensity levels from beginner up to advanced
- Continuously work with the Creative Directors and team to help build personal branding in the form of set design as well as 'on screen' presence that helps to promote an LGBTQ+ inclusive atmosphere for the at home members to experience as a way of creating visibility, advocacy, and inclusivity for all
- Attend personal and professional development meetings to help ensure consistency in programming for the app as well as further create an online presence that is inclusive to all types of people
- Present on camera fitness classes which are uploaded to the app following the alignment of the creative directors along with the on site production director while working with the entire crew to provide high quality and engaging content for Amazon Halo members
- Present additional on camera content in studio for the app that help to support other aspects of health and wellness as seen fit by the production team, all while aligning with an inclusive atmosphere.
Area Group Exercise Manager
24 Hour Fitness, Corporate
10.2017 - 03.2020
- Managed a staff of 650+ Group Fitness instructors in a market of 32 gym locations to grow Group Fitness participation in alignment with company metrics through scheduling and demographic-specific programming
- Responsible for recruitment and expansion of the Group Fitness team across the San Diego market through interviews, auditions, and proactive market assessment of surrounding fitness studios and their teams
- Provided individual assessment, skill development, and coaching/ action correction for Group Fitness instructors across the market to grow a team of engaged and self-motivated team members within the club
- Worked with Group Fitness vendor partners (Les Mills, Zumba, World of Dance U-JAM, Pop Pilates, Beach Body, and others) to ensure team members were delivering the formats to meet and exceed each brand’s standards in alignment with corporate standards, and fostered strategic partnerships for company growth
- Ensured labor budgets for each specific club were aligned and producing a profitable ROI, provided metric growth within the San Diego market consistently YOY, and assisted in driving sales traffic within the clubs
- Created and fostered a positive culture of Group Fitness team members who were committed to the values and goals of the company as well as the members.
Education
Bachelor of Arts -
University of San Diego
San Diego, CA06.2008
Skills
- 15 Years Fitness Experience- Extensive experience in creative programming, authentic fitness presenting, unique content creation, and the ability to develop instructors to coach and connect at their full potential both on and off camera
- Operational Management- In depth experience in both operational skills and project management with experience driving operational projects from start to finish with efficient execution and creativity
- Authentic Connection and Collaboration- the ability to connect with all personality types in order to support the growth of an instructor as they build their own authentic coaching delivery to help drive participant retention, and marketability
- Production Experience- Having been both in front of and behind the camera in producing virtual fitness it is critical to view the project on both a micro and macro level to drive towards a successful filming
Certification
- Power Music Video Presenter, Certified video presenter for Power Music RIP
- Les Mills, Certified in BODYPUMP, BODYCOMBAT, BODYFLOW, BODYJAM, CXWORX, GRIT, BODYATTACK, SPRINT
- Lifetime Fitness, Certified in and currently teach- AMP Cycle, Kettlebell Knockout, and SHRED
Timeline
Program Developer/ Presenter Power Music
Power Music Video
01.2024 - Current
Amazon Halo Trainer
Amazon Halo
01.2023 - 04.2023
Director of Connectivity Operations
Advantix Solutions Group
06.2020 - Current
Area Group Exercise Manager
24 Hour Fitness, Corporate
10.2017 - 03.2020
Group Fitness Instructor/ Coach/ Virtual Presenter
Self-employeed
01.2009 - Current
Bachelor of Arts -
University of San Diego
- Power Music Video Presenter, Certified video presenter for Power Music RIP
- Les Mills, Certified in BODYPUMP, BODYCOMBAT, BODYFLOW, BODYJAM, CXWORX, GRIT, BODYATTACK, SPRINT
- Lifetime Fitness, Certified in and currently teach- AMP Cycle, Kettlebell Knockout, and SHRED
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