John Morales
UX Director
Boston,Massachusetts
Summary
- Award-winning UX Director skilled in leading the delivery of enterprise software and novel applications of experiential technologies.
- Battle-tested change-agent skilled in balancing innovation with best-practices, and leading digital transformation objectives.
- Strong understanding of new product development processes and pitfalls.
- Seeking a creative leadership role in digital product development where highly innovative problem-solving and original thinking will be valued and supported.
- Bring me on for your toughest job...
• The job others can't seem to figure out
• The job you've struggling to fill for months
• The job nobody else wants
Overview
26
26
years of professional experience
Work History
Senior Product Design Consultant
Virtualmo Transmedia
Boston, Massachusetts
01.2019 - Current
- Leverage an extensive background in design and engineering - from F-16s to IoT - and fusing a career of innovation with best UX practices to create cutting edge experiences and products for marque brands;
- Lectured the UX design team at VW/Audi's Electronics Research Lab on the future of voice in automobiles;
- Provided user-centered design leadership of UX, UI, and physical-digital prototypes for innovation initiatives;
- Consulted on theatrical prototyping for digital omni-channel product and service landscape;
- Created reference designs and product pitch for a universal SmartHome app.
Senior Manager of UX and UI
FINRA
01.2022 - 04.2023
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Led a diverse team of seven embedded designers dedicated to the evolution of FINRA's digital regulatory and analytical tools;
- Provided strong leadership to enhance team productivity and morale of five major product work-streams supporting three prime organizational verticals.
- Established UX and IA of next generation, modular, digital surveillance tool suite;
- Established organizational principles of Composable Architecture for FINRA's future User Interfaces;
- Principal contributor to advancing product development processes through contemporary best practices;
- Designed first-ever dashboards for FINRA's newest innovative market-data surveillance tools;
Senior Manager of UX and UI
Schneider Electric
Boston, Massachusetts
12.2019 - 11.2021
- Established and led a transversal User Experience group tasked with evolving Schneider Electric's digital maturity;
- Transformed a legacy, engineering-driven product design process into a user-centered design practice for enterprise software and IIoT applications;
- Developed and implemented best-in-class operational standards, policies and procedures.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Principal UX Designer and Strategist on modularized SaaS platform for critical facilities and applications;
- Led effort to future-proof Schneider Electric software by integrating AR/VR, voice, and other emerging technologies;
- Headed initiative to evolve Schneider Electric's digital product development process;
- Key influencer for the advancement of the Schneider Electric design system and evolving its usability overall.
- Created Dark Mode color palette
Associate Director of Experience Innovation
Publicis Sapient
Boston, Massachusetts
07.2014 - 09.2018
- Created and expanded an innovation service capability focused on experiential R&D for UX;
- Designed, built, and headed an experience prototyping studio and grew the studio into a turn-key franchise expanding into four locations globally;
- Led concepting, pitching, design, and prototyping of AR, VR, voice, gesture and other experiences;
- Designed and led creative and ideation workshops on innovative applications of emerging technologies;
- Directed and mentored creative technology teams for Voice, Mixed Reality, IoT, and other emerging tech;
- Managed summer internship program to identify and mentor extraordinary creative and technical talent;
- Consulted on development of functional, interactive devices and applications of emerging technologies.
Senior Designer, Innovation (Preferred Contractor)
Nike Innovation / Jordan / Converse (Preferred Contractor)
Portland, Oregon
01.1998 - 06.2014
- 240 projects over 16 years;
- Leveraged industry knowledge and emerging trends to build innovative experiences, products, and media concepts to fruition.
- Designed and executed prototypes and conceptual frameworks for multi-layered, multi-sensory concepts applied to products, environments, and experiences including Jordan, Air Force 1, Nike SB, NikeID, and Nike Digital Sport;
- Creative Director for apparel and footwear designs for Canadian Olympic Men's Hockey Team - 2010 Olympics;
- Conceptualized, designed, and produced 2, 3, & 4 dimensional media; Media content producer/director for Jordan Motor Sports brand;
- Developed concepts in personalization and customization for NikeID and Nike Digital Sport;
- Developed customized and prototype footwear with Michael Jordan;
- Co-developed innovative applications of laser technology for both production and aesthetics;
- Created laser-etched artwork for highly collectible premium edition of the iconic Air Force 1 sneaker; Consulted on design, content, and tech-stack for interactive branded environments for Jordan;
- Created hand-woven concept footwear uppers that influenced Nike's Woven footwear innovations;
- Developed Electroluminescence (EL) and screen-printed electronics for MILSPEC footwear.
Education
Master of Applied Craft & Design - Cum Laude
Pacific Northwest College of Art
Bachelor of Science - Summa Cum Laude
Portland State University
Associate of Science - Summa Cum Laude
Community College of the Air Force
UX Management Certified -
Norman Neilson Group (NNg)
2020
Skills
- Cross-Functional team building
- Design Thinking & UX Strategy
- User Research Methods & Synthesis
- Personas & Journey Mapping
- Ideation & Sprint Workshop Facilitation
- Information Architecture & Workflows
- Interaction & Visual Design
- Wireframing & Prototyping
- Usability Testing & Measuring
- Agile/Scrum Methodologies
Accomplishments
Honorably Discharged from the U.S. Air Force (Staff Sargent – E5)
Five-time MITX award finalist for Innovation
Hatch Award for Design Innovation
Certification
UX Management, Norman Nielson Group - 2021
Professional Leadership, INSEAD - 2022
Portfolio
https://www.jericmorales.com/
Timeline
Senior Manager of UX and UI
FINRA
01.2022 - 04.2023
Senior Manager of UX and UI
Schneider Electric
12.2019 - 11.2021
Senior Product Design Consultant
Virtualmo Transmedia
01.2019 - Current
Associate Director of Experience Innovation
Publicis Sapient
07.2014 - 09.2018
Senior Designer, Innovation (Preferred Contractor)
Nike Innovation / Jordan / Converse (Preferred Contractor)
01.1998 - 06.2014
Master of Applied Craft & Design - Cum Laude
Pacific Northwest College of Art
Bachelor of Science - Summa Cum Laude
Portland State University
Associate of Science - Summa Cum Laude
Community College of the Air Force
UX Management Certified -
Norman Neilson Group (NNg)
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