Jonny Cantrell

• Wrote engaging and successful marketing, advertising and website copy.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Set up for shots according to production schedules, weather and lighting conditions and available equipment.
• Optimized advertising efforts by developing content for media relations, corporate communications and social media posts.
• Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
  Key Achievement
• Implemented successful marketing and promotional strategies worth over $140,000 in yearly revenue.
• Published over 15 press releases.
• Increased online presence by 140%.

• Generated more than $590k in monthly sales with successful marketing, sales and customer relations approaches.
• Provided art direction to graphic designers, newsletter, and website team for sales, new products, and promotions while coordinating and managing deadlines and asset deliveries.
• Oversaw GoogleAds, Traffic Junky, and Mantis to target promotions and sales with weekly budget of $4,000.00.
• Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
• Produced original, creative content for promotional advertisements and marketing materials.

Key Achievement

• Increased social media and newsletter conversion rate by 49%.
• Increased gross monthly sales by 61.51% over previous year.

• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Curated and segmented editorial content to increase engagement and channel growth.
• Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
• Worked closely with and managed Brand Ambassadors and affiliates to provide sale assets, announcements, and coordination on initiatives.

Key Achievement

• Increased Instagram followers by 56%
• Created Brand Ambassador referral program that increased sales conversions by 64%.

• Managed social media accounts for 4 clients, generating interest for existing and upcoming product or service releases.
• Strategized and developed video content for client's website and social media publications.
• Liaised with key industry leaders and developers to produce innovative Corporate Culture videos.

Key Achievement

• Achieved 110% to goal on short film fundraiser through public relations and a highly targeted social media campaign.