Jonny Castillo
Long Beach,California
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign execution.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
99 Cents Only Stores
05.2021 - Current
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Championed a data-driven approach to decision-making, consistently evaluating and adjusting strategies based on the insights gained.
- Manage both retail and wholesale e-commerce platforms, content management systems, PIMs, reporting and analytic tools
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Managed relationships with external vendors Syndigo, Instacart, and Swiftly ensuring timely delivery of high-quality assets for various digital marketing initiatives.
- Optimize our mobile app to improve conversion rates by 3%YOY.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Created compelling visual assets for use in social media posts, email newsletters, ooh billboards, and other digital communications materials.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision making.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
E-Commerce Coordinator
The Hundreds Is Huge Inc.
05.2017 - 01.2021
- Develop and monitor the fluidity of e-commerce operations for global fashion brand The Hundreds
- Measure and reporting on KPI metrics for customer service, online sales, inventory and sell-through
- Coordinate with Marketing, Merchandising, Design, Editorial and CS teams to manage distribution of assets and fluidity of services.
- Enhanced customer experience by optimizing product listings and regularly updating content.
- Execute scheduled deadlines for collaborations such as Warner Bros, Universal Studios, FILA, G-Shock, and more.
- Oversaw daily operations of e-commerce platform, monitoring system performance and troubleshooting technical issues as needed.
- Designed custom applications to save time and improve workflow efficiencies.
- Managed subsidiary brands and scaled operations and content engagement initiatives to drive over 200% YOY revenue.
- Streamlined order processing for increased efficiency and timely delivery of products.
- Developed strong relationships with shipping carriers, negotiating favorable rates while ensuring reliable delivery services for customers.
E-Commerce Administrator
LA Furniture Store
04.2012 - 12.2016
- Managed e-commerce administration for no.1 modern furniture group in Los Angeles
- Teamed with Marketing for creation of unique Ad campaigns
- Opened and maintained partnerships with eBay, Overstock, Houzz
- Managed CMS for locations in Los Angeles, Miami, and New York
- Responsible for the creative restructuring of copy for lafurniture.com and modernmiami.com
- Optimized imagery using Photoshop and designed web pages with HTML and CSS
- Design automation tools using Google Apps Script (Javascript).
Education
Digital Marketing -
Cal State Long Beach
01.2021
Web Development -
West LA College
01.2015
Bachelor's Degree -
UC Santa Cruz
01.2010
Skills
- Strategic Planning
- Project Management
- Programming ( HTML, CSS, VB, SQL, Javascript)
- Adobe Creative Suite
- Market Research and Analysis
- Campaign Development
- Data Analysis
- Relationship Building
- Creative Problem-Solving
- Detail Oriented
Certification
- Advanced Google Analytics
- Google Adwords
- Hubspot Email Marketing
- Data Studio
Timeline
Digital Marketing Specialist
99 Cents Only Stores
05.2021 - Current
E-Commerce Coordinator
The Hundreds Is Huge Inc.
05.2017 - 01.2021
E-Commerce Administrator
LA Furniture Store
04.2012 - 12.2016
Digital Marketing -
Cal State Long Beach
Web Development -
West LA College
Bachelor's Degree -
UC Santa Cruz