Jordan Bischoff
Morgan,UT
Summary
Highly experienced and result-oriented Senior Growth Marketing Manager with over 10 years of extensive B2B marketing experience. Demonstrated expertise in strategic planning, demand generation, ABM strategy, and data-driven marketing. Proven track record of driving customer acquisition, retention, and growth through innovative marketing programs and initiatives. Skilled in leveraging data and analytics to drive strategic insight and direct team focus. Excels at forging strong relationships with cross-functional teams, stakeholders, and clients to maximize business growth. Deep understanding of the digital marketing landscape, including SEO, SEM, email marketing, social media, and content marketing. Driven by a passion for growth, innovation, and a commitment to measurable results.
Overview
14
14
years of professional experience
Work History
Growth Marketing Manager
Skydio
10.2022 - Current
- Was able to generate $134M in pipeline during FY24 against a goal of $101M. This was 132% attainment to goal.
- Responsible for the strategy and creation of all marketing campaigns for the SLED vertical.
- Orchestrated a large direct mail campaign focusing on the top LEAs across both MCCA & MCSA. Project pipeline generation $18M, 300x ROI on investment.
- Was able to generate 15M in pipeline for FY24 for Department of Transportation(DOT)
- Successfully launched a new program for State & Local agencies to trade in hardware for a cost savings. Generating $5.2M in pipeline specifically for trade-ins.
Senior Marketing Operations Manager
Nearmap
01.2022 - Current
- Directed a deep dive MQL analysis, and was able to increase our MQL to Opportunity conversion rate from 6% to over 14% now.
- Directed a re-nurture campaign for disqualified MQLs, this helped produced a 47% increase of newly engaged MQLs.
- Generated reports/dashboards detailing campaign performance. Using booth Salesforce and Looker.
- Organized contacts and orchestrated innovative marketing campaigns to boost MQLs, opportunities and pipeline.
- Designed internal process improvements to automate repetitive tasks, shortening data delivery times.
Director of Marketing
DAKCS Software
11.2019 - 01.2022
- Spearheaded event marketing research to identify top prospects attending our events, helping increase overall pipeline by 25%.
- Developed, updated and organized Salesforce databases to handle both lead and customer data. Increasing our speed to lead by 60%.
- Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
- Devised and deployed online marketing plans, social media and email campaign strategies.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Marketing Operations Manager & Demand Gen Manager
Marketware Inc.
01.2019 - 11.2019
- Partnered with the Director of Business Development to help restructure the lead scoring, we were able to see an increase in MQL to opportunity conversion rate of 15%.
- Spearheaded event marketing campaigns with a focus on our ABM list. Helping increase pipeline creation from event marketing by 10%.
- Manage all of our digital marketing, email marketing, and trade shows.
- Built and structured all of our MQL and opportunity reporting and dashboards.
- Member of Marketing leadership team and work closely with the COO to Facilitate the development of strategies and plans for the business as a whole.
Director Of Marketing
Murphy Door
11.2017 - 01.2019
- Lead our efforts for event marketing and was able to increase our SQLs by 25%.
- Created an email marketing campaign for all of our post event outreach. Helping increase our product sales by 10%.
- Integrated all third party software; hubspot, trello, and our reporting tool.
- Managed all sales/marketing reporting for the board of directors
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
Impartner Marketing And Sales Operation Manager
Impartner Software
01.2016 - 11.2017
- Managed sales pipeline reporting processes for a inbound sales team. Helping increase speed to lead by 40%.
- Designed and managed lead assignment rules in Salesforce. Insuring leads our worked in under 24hrs.
- Generated Lead reporting and visual analytics process to supply relevant information to sales teams.
- Built and maintained ad-hoc reporting and operational needs for executive management.
- Implemented and managed third-party software solutions and plugins for Salesforce to increase efficiency.
Sales & Marketing Operations Manager
Clearview Live
11.2014 - 01.2016
- Helped create data-driven training to enable the sales team. This created an increase in overall efficiency working leads and opportunities.
- Helped manage all sales pipeline reports, giving visibility to KPIs that were key business objectives.
- Created and designed lead flow process from marketing to the sales team
Agency Account Executive
AdRoll Inc.
06.2013 - 11.2014
- Drive revenue growth through phone-based consultative sales. I was able to average 20K in revenue every month, which was 133% of quota.
- Make a high volume of outbound sales calls and emails to potential prospects. Hitting daily numbers of 50 calls an 100 emails. Insuring 100% quota achievement.
- Educate prospects and develop solutions for their needs using AdRoll's advertising solutions
- Develop and maintain agency relationships from C-level to Group Account Director down to specific account teams including media planners and buyers
Marketing And Advertising Executive
Deseret Digital Media
08.2012 - 07.2013
- Developed campaigns, led the design and tracked results for online local advertising. Month over month 100% quota attainment.
- Prepared quotes for new products and services and composed budgets. Managed a book of business of over 250 accounts.
- Upsold special packages while preparing quotes for potential clients, consistently maintaining accuracy
Church Representative
The Church Of Jesus Christ Of Latter-Day Saints
08.2010 - 07.2012
- Served a mission for the Church of Jesus Christ of Latter Day Saints in Norway, Oslo
- Represented the Church in everyday life and conduct, including service, teaching, etc
- Trained new missionaries the Norwegian language and teaching techniques
Education
No Degree - UX/UI Designer/Developer
University of Utah
Salt Lake City, UTBachelor of Science - Communication & Marketing
Weber State University
Ogden, UT05.2016
High School Diploma -
Morgan High School
Morgan, UT2009
Skills
- Excellent Communications Skills
- Key decision making
- Proficient in Salesforce: Administrator, Reporting, Custom Build-outs, etc
- Proficient in Adobe XD and Figma
- Proficient with HTML, CSS, and JAVA
- Proficient in Marketo, Pardot, Act-On, and HubSpot
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
- Read, Write, and Speak Norwegian Fluently
- Internet and E-mail Marketing
- Customer Relationship Management (CRM)
- Marketing campaign management
- Demand Generation Marketing
- Trade shows
- Leadership abilities
- 8 years in United States Army
- Global Sales and Marketing
- Brand-Building Strategies
- Campaign Management
- Budget Oversight
Timeline
Growth Marketing Manager
Skydio
10.2022 - Current
Senior Marketing Operations Manager
Nearmap
01.2022 - Current
Director of Marketing
DAKCS Software
11.2019 - 01.2022
Marketing Operations Manager & Demand Gen Manager
Marketware Inc.
01.2019 - 11.2019
Director Of Marketing
Murphy Door
11.2017 - 01.2019
Impartner Marketing And Sales Operation Manager
Impartner Software
01.2016 - 11.2017
Sales & Marketing Operations Manager
Clearview Live
11.2014 - 01.2016
Agency Account Executive
AdRoll Inc.
06.2013 - 11.2014
Marketing And Advertising Executive
Deseret Digital Media
08.2012 - 07.2013
Church Representative
The Church Of Jesus Christ Of Latter-Day Saints
08.2010 - 07.2012
No Degree - UX/UI Designer/Developer
University of Utah
Bachelor of Science - Communication & Marketing
Weber State University
High School Diploma -
Morgan High School
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