Overview
Work History
Education
Timeline
Generic

Jordan Burrows

New York,NY

Overview

6
6
years of professional experience

Work History

Retail Media Campaign Manager

Walmart Connect
New York, New York
03.2024 - Current
  • Led the successful execution and optimization of full-funnel digital campaigns, consistently meeting or exceeding performance benchmarks for both brand awareness and conversion-focused objectives.
  • Streamlined internal campaign documentation, improving internal team efficiency and cross-functional collaboration by maintaining a highly organized shared repository.
  • Collaborated cross-functionally with sales, analytics, and trafficking teams to deliver seamless campaign lifecycles—from pre-sale planning through post-campaign performance analysis.
  • Developed high-impact media plans using strategic insights and Walmart Connect best practices, directly contributing to over $350k+ of incremental spend.
  • Delivered actionable insights and recommendations to clients, resulting in optimized campaign performance and uncovering new growth opportunities.

Marketing Manager

Village Marketing, WPP
New York, New York
01.2022 - 03.2024
  • Led end-to-end influencer operations across multiple brands, overseeing sourcing, negotiation, and execution of partnerships to maximize engagement and campaign impact.
  • Managed and mentored a team of 5, driving performance and overseeing execution of social strategies—most notably delivering a 86% quarterly follower growth for Aperol through optimized influencer activations.
  • Oversaw social budgets exceeding $1.2M per brand, strategically allocating spend to achieve client KPIs and contributing to an 18% year-over-year increase in client investment.
  • Developed an internal Lookr Dashboard, significantly streamlining weekly reporting processes and improving team efficiency and time management.
  • Created all Creative Briefs, ensuring social strategies were tightly aligned with brand voice, campaign goals, and platform best practices.

Associate Buyer

Tommy Hilfiger
New York, New York
09.2019 - 01.2022
  • Drove data-informed decision making by analyzing weekly sales performance and identifying key trends, directly contributing to optimized strategies for Buy Review, Product Review, and hindsight meetings.
  • Collaborated cross-functionally with production, allocation, and design teams to curate commercially successful seasonal assortments that aligned with brand vision and financial targets.
  • Managed purchase order creation and vendor communications in SAP for third-party products, ensuring timely execution and accuracy across the buying process.

Junior Strategist

Cartier
New York, New York
08.2019 - 12.2019
  • Led targeted market research initiatives focused on emerging generational demographics, uncovering insights to elevate the relevance and resonance of Cartier’s Love Bracelet among younger consumers.
  • Identified key behavioral and purchasing trends, offering data-driven recommendations to reposition messaging and enhance long-term brand engagement.
  • Supported campaign ideation and refinement, ensuring alignment between consumer insights and brand heritage to maintain luxury positioning while expanding audience reach.

Education

BBA - Strategic Management

Parsons School of Design
New York, NY

Timeline

Retail Media Campaign Manager

Walmart Connect
03.2024 - Current

Marketing Manager

Village Marketing, WPP
01.2022 - 03.2024

Associate Buyer

Tommy Hilfiger
09.2019 - 01.2022

Junior Strategist

Cartier
08.2019 - 12.2019

BBA - Strategic Management

Parsons School of Design

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Jordan Burrows