Jordan Butler
Summary
Dynamic and results-driven professional with hands-on experience in marketing strategy, project management, and cross-functional team collaboration. Self-motivated with extensive experience in leadership positions and working with teams. Manages time and energy efficiently and works well under pressure. Adept at working in both independent and team-based settings with a strong commitment to excellence. Seeking to leverage skills in hospitality marketing and project oversight in a fast-paced, customer-focused environment
Overview
5
5
years of professional experience
Work History
Intern
JAM Bookkeeping
02.2023 - 05.2023
- Analyzed weekly data to produce detailed, actionable reports on revenue generation, driving informed business decisions.
- Managed and reconciled financial statements for three non-profits using QuickBooks, ensuring precise financial documentation and compliance.
- Led collaborative initiatives with cross-functional teams in bi-weekly workshops, fostering strong partnerships with external organizations.
- Introduced new technologies and optimized workflows, streamlining processes to improve efficiency and performance.
- Developed and delivered a comprehensive presentation to the city council, showcasing how a local non-profit effectively utilized grant funds to drive community impact and transparency.
Intern
The Draft Network
02.2022 - 05.2022
- Collaborated with writers and editors to develop compelling content for YouTube and Twitter, aligning messaging with brand objectives and audience interests for the 2022 NFL Draft prospects.
- Led coordination efforts within the production team, enhancing communication and collaboration across multiple departments.
- Authored and published a high-impact article that achieved the highest views and interactions within a 30-day period, significantly driving website traffic and engagement.
Student
Marketing 624 - Applied Marketing Research (Marketing Project)
06.2024 - 08.2024
- Crafted a comprehensive marketing research proposal for The Butlers Production, driving targeted audience identification and precise market segmentation strategies.
- Leveraged strategic marketing frameworks to deliver actionable solutions and high-impact recommendations for business leaders, enhancing decision-making.
- Conducted competitive analysis and in-depth market research for sports podcasts, directly informing advertising strategies to maximize brand visibility and audience reach in the competitive landscape.
Student
Integrated Marketing Communications 300 (Marketing Project)
09.2021 - 12.2021
- Spearheaded the development of a robust marketing strategy for Blue Horse Tavern, partnering with senior leadership to enhance and optimize advertising campaigns.
- Crafted and implemented innovative promotional strategies, leveraging social media and event-based marketing to boost customer engagement and increase average spend per head.
- Conducted in-depth analysis of customer feedback and marketing metrics to fine-tune messaging and promotional offers, ensuring alignment with evolving customer preferences.
Student-Athlete
Abilene Christian and Northwestern University
01.2020 - 01.2025
- Developed and implemented off-season conditioning programs, significantly contributing to the team's success in strength and skill development.
- Committed 20-30 hours per week to team activities, effectively balancing demanding academic responsibilities with athletic commitments.
- Analyzed game films and opponent tendencies to deliver tactical insights that improved team preparation and performance.
Education
Master of Science - Management
Abilene Christian University
Abilene, TX06.2025
Bachelor of Science - Journalism
Northwestern University
Evanston, IL06.2023
Skills
- Collaboration
- Stakeholder Management
- Project Management
- Campaign Execution
- Strategic Marketing
- Brand Oversight
- Strong Analytical Skills
- Organizational Skills
Timeline
Student
Marketing 624 - Applied Marketing Research (Marketing Project)
06.2024 - 08.2024
Intern
JAM Bookkeeping
02.2023 - 05.2023
Intern
The Draft Network
02.2022 - 05.2022
Student
Integrated Marketing Communications 300 (Marketing Project)
09.2021 - 12.2021
Student-Athlete
Abilene Christian and Northwestern University
01.2020 - 01.2025
Master of Science - Management
Abilene Christian University
Bachelor of Science - Journalism
Northwestern University