Worked and communicated directly with A-list musicians, entertainers, influencers, and their teams to execute marketing initiatives. (Universal Music Group, Warner Music Group, Virgin Music Group, Bertelsmann Music Group, etc…)
Built client-facing monthly analytical reports and executed long-lead marketing campaigns to spark social growth.
Managed the day-to-day posting, monitoring, engagement, and general maintenance of all social media platforms and primary owned channels for all clients.
Ideated creative digital strategy and strategically-appropriate content calendars, including the development of assets and copy, for multiple clients.
Influencer Marketing Professional
Agent
Dix Hills, NY
06.2018 - Current
Generated over 8,500,000+ streams across all music streaming platforms, 9.1K Shazams, 700,000+ total listeners on Spotify, and 15,000+ organic followers with consistent engagement across all social media.
Generated 1M+ streams on two single releases using influencer marketing campaigns.
Evaluated and performed market research for influencer and brand partnership opportunities to promote music related content.
Developed creative briefs for influencer campaigns and analyzed performance through social channels.
Negotiated and managed contracts, monetary rates, and all other talent related engagements.
Marketing Internship
Localify.org
Ithaca, NY
01.2022 - 05.2022
Worked as part of 4-person team to develop innovative branded marketing strategies for use by marketing team.
Served as audience outreach specialist throughout duration of campaign.
Helped generate and compile new leads for potential client growth.
Increased platform engagement by over 30% and created an in-depth case study/tutorial on how to increase user engagement.
Business Internship
Clear Point Advisors - RIA
Melville, NY
05.2022 - 08.2022
Worked directly for the firm's Managing Director/Principal.
Helped coordinate customer appointments and seminars.
Performed daily records retention and digital filing.
Education
Bachelor of Science - Integrated Marketing Communications