Jordan DeBoard
Edinburg,VA
Summary
Results-driven professional with over a decade of experience in management, branding, and marketing within the supplement industry, with the bulk of time being with the GNC brand. Skilled at driving revenue growth, developing high-performing teams, and optimizing operations for efficiency. Passionate about the supplement industry and open to exploring opportunities both within and outside of it. Adept at transitioning skills to diverse fields, particularly in marketing, brand management, and project management.
Overview
13
13
years of professional experience
Work History
Multi Unit/Store Manager
GNC
04.2013 - Current
- Oversaw store renovations to create a more inviting atmosphere for customers, leading to increased foot traffic and sales revenue.
- Achieved consistent high scores in mystery shopping evaluations by emphasizing employee training on customer service standards.
- Enhanced customer satisfaction by providing exceptional service, addressing concerns, and resolving issues promptly.
- Assisted in the recruitment process for new employees by conducting interviews and selecting top candidates who met desired qualifications.
- Executed all aspects of inventory management, including receiving, purchasing, and transfers, and managed all store operations.
- Transformed dozens of stores through creative marketing, training, and operational excellence, contributing millions in revenue.
- Trained over 100 platinum-level staff and developed 25+ managers, rebuilding and staffing 5 stores in District 44.
- Led over 500 marketing events, directed sales training, and created in-store marketing strategies for visual merchandising.
- Oversaw store remodeling and customer experience enhancements, achieving platinum status for the first three quarters of 2024.
- Managed operations with strict adherence to budget, meeting multiple deadlines amidst changing priorities.
Business Supplement Consultant
Gravity Transformations/First Class Labs
06.2021 - Current
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on project progress.
- Provided expertise in supplement branding and consulted on various aspects of marketing strategy and product positioning.
- Assisted with marketing campaigns and developed content strategies, including video and social media content.
- Coordinated with marketing teams to optimize digital marketing campaigns and performance metrics.
- Assisted and responsible for 1.5 million in additional revenue.
Business Supplement Consultant
VADE
08.2022 - 03.2023
- Scheduled the company's first-ever corporate demo event, generating over $14,000 in two days.
- Created marketing campaign materials and visuals for use by VADE's marketing and sales teams.
- Established new account relationships, trained GNC staff on product knowledge, and scheduled and supervised over 50 demo events.
Business Supplement Consultant
Dr. Berg Nutritionals
03.2022 - 08.2022
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Led the implementation of a new certification program, generating over $150,000 in partnership fees within the first 90 days.
- Consulted on supplement branding and collaborated with Dr. Berg's lead assistant on leading trends.
- Recruited and established 250 new partners in the first 60 days.
Customer Service and Marketing Representative
Consumer Well Beam/EU Natural
06.2021 - 03.2022
- Collaborated with cross-functional teams to create cohesive marketing strategies that aligned with company goals and objectives.
- Responded to customer inquiries promptly and professionally to increase customer satisfaction.
- Partnered with sales teams to develop and execute marketing initiatives that supported customer acquisition and retention goals.
- Developed and implemented comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Mentored junior staff members, providing guidance on best practices to improve their skillsets and overall team contributions.
- Provided exceptional customer service at promotional events, fostering positive relationships with potential clients and partners.
- Managed over 4,000 customer interactions, resolving shipping, pricing, and product inquiries.
- Educated thousands of customers on supplements, their benefits, and proper combinations.
- Worked directly with social media and content teams to enhance engagement.
- Collaborated with platforms such as Amazon, Shipfusion, and Shopify to optimize customer service and order fulfillment.
Event Staff Leader
Malone University
08.2011 - 08.2016
- Led setup and teardown for over 200 athletic events; coordinated ticket and merchandise sales setups.
- Assisted in statistical entry, athletics website maintenance, and marketing events, generating over $300,000 in revenue from ticket and merchandise sales.
- Served as the primary contact and assistant for all game officials, ensuring their hospitality and managing event staff teams.
- Participated as a ball boy for over 40 soccer and 40 volleyball games and served as the university mascot for home games.
- Drove the university van for event staff transportation and merchandise deliveries.
Education
Bachelor of Science - Nutrition And Exercise/Business
Malone University
Canton, Ohio08.2016
Skills
- Brand Management
- Microsoft Excel, Word, PowerPoint
- Slack/Teams, Zoom
- Strong Communication & Problem-Solving
- Budgeting & Project Management
- Marketing & Branding Strategies
- Training & Development
- Time Management
- Consumer and Competitor Research
- Creativity & Attention to Detail
- Relationship Building & Strategy Development
- Customer Service Excellence
Accomplishments
- Leadership & Training: Trained over 100 platinum-level staff members and developed 25+ successful managers. Consistently turned around underperforming stores, contributing millions in revenue.
- Sales Performance: Maintained an average transaction value of $67.00 with 3.2 items per sale, and a loyalty free signups percentage over 70%.
- Operational Excellence: Successfully removed store 9220 from the target program within 5 months; managed the rebuilding and staffing of 5 stores in District 44.
- Marketing & Branding: Led 500+ marketing events, executed creative in-store marketing strategies, and coordinated sales training sessions.
- Content Development: Collaborated on supplement branding and content strategies, generating over $150,000 in partnership fees in 90 days.
objective
To transition into a remote role in marketing, brand management, or project management, preferably within the supplement industry, while also open to exploring opportunities in other fields that leverage my extensive experience in team development, marketing, and operations.
Timeline
Business Supplement Consultant
VADE
08.2022 - 03.2023
Business Supplement Consultant
Dr. Berg Nutritionals
03.2022 - 08.2022
Business Supplement Consultant
Gravity Transformations/First Class Labs
06.2021 - Current
Customer Service and Marketing Representative
Consumer Well Beam/EU Natural
06.2021 - 03.2022
Multi Unit/Store Manager
GNC
04.2013 - Current
Event Staff Leader
Malone University
08.2011 - 08.2016
Bachelor of Science - Nutrition And Exercise/Business
Malone University