Jordan Dille
Punta Gorda,FL
Summary
Highly skilled SEO Specialist with extensive experience in technical SEO, local SEO, on-page SEO, and content strategy. Proven ability to translate client goals and research data into actionable strategies that drive results. Strong leadership and critical thinking skills with a passion for helping others improve their skills as well. Expertise in tools such as Rankmath/Yoast, SEMRush, MozLocal, GA4, GBP, GSC, GTM, Local Falcon.
Overview
3
3
years of professional experience
Work History
Senior SEO Specialist
Agency Fifty3
07.2021 - Current
- Handled monthly client calls discussing various SEO topics, including SEO education, performance trends, potential optimizations, strategy changes, and troubleshooting. Prepared for pre-submitted questions and engaged in off-the-cuff discussions.
- Performed technical SEO audits using Screaming Frog, assessing XML sitemaps, robots.txt files, alt image text, proper canonicalization, indexation, crawl budget, URL structure, navigation, broken links, and tracking element implementation.
- Conducted keyword research at local and national levels; optimized title tags, meta descriptions, heading tags, and content; created custom schema markup templates; developed content calendars; used AI writing tools, SEMRush, and Google Search Console; created SEO-optimized content briefs for the copywriting team.
- Ran monthly backlink campaigns via a third-party provider, selected anchor texts and target pages; built Yext profiles to ensure accurate directory listings; performed competitive analysis to identify keyword opportunities and competitive gaps.
- Managed monthly GBP posting, specializing in updates and offers; optimized GBP for niche markets, selected optimal categories, created keyword-friendly business descriptions and product cards; performed review audits, review generation campaigns, and review responses.
- Promoted to Senior SEO Specialist due to ability to work with others to accomplish team goals and provide guidance to less experienced digital marketers.
- Used various tools for monthly and quarterly performance analysis, including GSC, GA, Semrush, and NinjaCat; created custom reports for internal and client use; used analysis for executive summaries, aiding account managers, and client discussions.
- Proficient in GA4, GSC, GBP, GTM, NinjaCat, Semrush, Moz Local, SE Ranking, Bright Local, Local Falcon, SEOJet, ChatGPT, NeuronWriter, ScreamingFrog, WhereGoes Redirect Checker, Schema Validator, Structured Data Testing Tool, Yoast & RankMath SEO Plugins, Front-End WordPress.
Contract SEO & Web Design
Legacy Hair & Scalp Studios
07.2023 - 08.2023
- Created and optimized a WordPress website for a barber shop, focusing on local search terms such as "barber [location]" and "scalp micropigmentation [location]."
- Conducted competitive analysis and keyword research to generate SEO-friendly content tailored to the target audience.
- Purchased and set up a domain name and hosting, ensuring a smooth and professional online presence.
- Selected and customized a premium WordPress theme to enhance user experience and site aesthetics.
- Loaded and optimized media content to improve site speed and user engagement.
- Utilized the Rank Math SEO plugin for effective indexing, metadata management, and on-page SEO optimization.
- Installed and configured a caching plugin to enhance website performance and loading times.
- Optimized the business's Google Business Profile to ensure all information was accurate and added services.
Education
High School Diploma -
Charlotte High School
Punta Gorda, FL05.2006
Skills
- Off-Page Optimization
- On-Page Optimization
- Technical SEO
- Local SEO
- GA4, GSC & GTM Capable
- Schema Markup Development & Implementation
- Reputation Management
- GBP Optimization & Management
- Familiarity with Various Third-Party Tools
- Competitive Analysis
- Client Communication
- SEO Project Management
Timeline
Contract SEO & Web Design
Legacy Hair & Scalp Studios
07.2023 - 08.2023
Senior SEO Specialist
Agency Fifty3
07.2021 - Current
High School Diploma -
Charlotte High School