Jordan Dyches
Salt Lake City,UT
Summary
As a dedicated brand strategist with a strong focus on team leadership, I thrive on crafting innovative solutions that drive brand success. With extensive experience in brand management and team development, I excel at guiding cross-functional teams to execute impactful go-to-market strategies and deliver exceptional results.
Overview
10
10
years of professional experience
Work History
Senior Marketing Strategy Manager
Beauty Industry Group
Salt Lake City, UT
09.2023 - Current
- Lead strategic planning and execution of brand and campaign initiatives, driving brand awareness and customer engagement.
- Manage cross-functional teams, fostering collaboration and ensuring alignment with business goals and objectives.
- Develop and implement comprehensive marketing campaigns, from ideation to execution, across multiple channels.
- Conduct market research and competitor analysis to identify market trends, opportunities, and threats, informing strategic decision-making.
- Oversee budget allocation and expenditure, optimizing resources to maximize ROI and achieve targets.
- Utilize data analysis and performance measurement to evaluate campaign effectiveness and drive continuous improvement.
- Implement digital marketing strategies to enhance brand visibility, reach target audiences, and drive conversion.
- Segment customer base to tailor marketing efforts and optimize customer acquisition and retention.
- Spearhead brand innovation initiatives to differentiate the brand and maintain competitive advantage.
- Design and execute go-to-market strategies for new product launches, ensuring successful market entry and adoption.
Business Development Manager
Beauty Industry Group
Salt Lake City, UT
09.2021 - 09.2023
- Spearheaded brand management initiatives, ensuring consistent brand messaging and identity across all touchpoints.
- Managed cross-functional teams to execute brand incubation, launch, and long-term strategic plans, fostering collaboration and alignment.
- Developed and implemented comprehensive P&L and budget management strategies to maximize profitability and efficiency.
- Led product development efforts, from ideation to launch, to meet evolving consumer needs and market demands.
- Formulated distribution strategies to optimize market reach and accessibility, driving product penetration and sales growth.
- Cultivated strategic partnerships with key stakeholders to enhance brand visibility and expand market presence.
- Utilized data analysis and market research to identify trends, opportunities, and challenges, informing strategic decision-making and driving business growth.
- Conducted thorough market research to assess market dynamics, competitor landscape, and consumer preferences, guiding business development efforts and market entry strategies.
General Manager
Got Beauty
Salt Lake City, UT
01.2014 - 12.2021
- Directed brand management efforts to maintain brand identity and consistency across all channels, ensuring brand integrity and customer loyalty.
- Led and motivated teams through effective management, onboarding, coaching, and development programs, resulting in high employee engagement and performance.
- Managed budgets effectively to allocate resources efficiently and optimize profitability while meeting business objectives.
- Oversaw product management processes, from development to launch, ensuring product quality, innovation, and market competitiveness.
- Monitored and assessed consumer satisfaction levels through feedback mechanisms, implementing initiatives to enhance customer experience and loyalty.
Education
Esthetics License - Esthetics
Skinworks School of Advanced Skincare
Salt Lake City, UT05.2015
Skills
- Brand Management
- Team Leadership
- Go-To-Market Strategy
- Partnership Development
- Business Development
- Strategic Planning
Accomplishments
- Member of Beauty Industry Group Global Leadership Team
- Recipient of Beauty Industry Group Culture Award for Growth Mindset
Timeline
Senior Marketing Strategy Manager
Beauty Industry Group
09.2023 - Current
Business Development Manager
Beauty Industry Group
09.2021 - 09.2023
General Manager
Got Beauty
01.2014 - 12.2021
Esthetics License - Esthetics
Skinworks School of Advanced Skincare
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