Snowboarding
Jordan Fredo
Marketing
Catasauqua,PA
Summary
Experienced and proven marketing/business development leader with focus on project management, program recruitment and relationship building. Driven to learn, grow and motivate those around me. Seeking a new opportunity to create an immediate positive impact in a Marketing or Human Resources role.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Development Associate
Lehigh University
Bethlehem, PA
07.2023 - Current
- Provide support for the identification, cultivation and solicitation of donors for college/unit fundraising priorities. Play a key role in creating a meaningful experience for both major gift donors as well as those considering their first significant gift to Lehigh.
- Assist in the cultivation of prospects by sharing appropriate and targeted Lehigh related new articles, opportunities for engagement, etc.
- Arrange and manage details related to volunteer engagement and outreach, including outreach committees; assist in preparing meeting briefings for key university leaders in coordination with Director of Development.
- Ensure a consistent level of service to college/unit donors, including unmanaged prospects; assist with communications, including mailings, email outreach, invitations, phone calls, etc.
- Serve as the college/unit annual giving project liaison, working with faculty, Lehigh Fund, development communications to project manage all annual giving campaigns to secure restricted annual gifts to the respective college/unit
- Manage a small portfolio of donors who are significant to the college/unit (i.e. perpetual stewardship, stewardship for this campaign to free up room in MGO portfolio, long term cultivation)
- Donor engagement strategies and execution. Pipeline Management - Support college portfolio and pipeline with Director of Development and front line gift officers, including periodic portfolio reviews, recording contacts, editing gift pipeline, etc
- Visit scheduling and preparation - Assist Director of Development and college/unit gift officer(s) in scheduling prospect visits. Includes developing prospect lists using a variety of sources, including ARGOS, statistical analysis, AlumniFinder, Linkedin, regional and industry publications.
- Work with coordinators, DAR Communications and college/unit staff to create a standard discovery packet and project packets (ie., college-specific, parents, athletics, etc.) to be updated periodically
- Maintain a library of resource materials including print, online, Confluence, etc., supportive to the college/unit.
- Solicitation support - Gather information and assist in the preparation of proposals for gift solicitation and prepare and update Overture web pages for college projects and programs.
- Stewardship - Prepare personalized, sometimes handwritten, gift acknowledgement letters
- Manage "thank you letter" process in support of college/program gifts at all levels
- Steward selected college endowed funds by developing impact materials for DODs and major gift officers to share with donors.
- Develop/manage an annual stewardship letter/report for the college/unit.
- Help facilitate, in conjunction with DAR partners, an annual event within each college/unit that can be used as a stewardship event for that college
- Events - Provide support for college/unit events, which may include working with host(s), developing invitations list, prepare and send invitations, recording RSVPs, preparing bios of event attendees, preparing name tags, conducting follow-up on calls on invitations. Manage lists of LGO prospects suitable for engagement opportunities in the colleges - to speak to classes, host classes (NYC, Philly, etc.), lecture, serve on panels, advisory committee membership, etc.
- Provide development related support to the Director of Development in the management and cultivation of advisory councils and other volunteers.
- Manage lists of potential advisory council members and work with gift officers who have identified potential prospects for councils and foster relationship building.
- Maintain ARGOs coding of current and potential college/unit advisory council(s) membership.
- Campus Visits - Provide support and arrange campus visits for prospects and highly rated prospective families, including schedule coordination with college/unit faculty and staff, university administration, arranging rooms, other reservations, etc.
- Administrative Duties - Manage inquiries from the colleges (as appropriate) on development related questions, such as lists requests, questions on account activities, event information, address requests, prospect status queries, etc.
- Manage inquiries from gift officers and other DAR partners regarding college/unit related information (such as programs, schedules, events, dean's office questions, etc.)
- Rectify gift and account questions.
- Pull and format college and project gift reports and summaries
- Special Project Management - In collaboration with DoD, manage selected projects by defining project scopes and objectives and working with all relevant stakeholders and ensuring feasibility.
- Coordinate internal resources for the execution of projects.
Marketing Manager
BAYADA Home Health Care
Allentown, PA
06.2022 - 01.2023
- Integral part of a caring, professional team that was instrumental in providing the highest quality care to clients
- Developed, established and managed strong relationships with new and existing referral sources in the community (physicians, hospitals, skilled nursing homes, etc) to promote BAYADA Home Health Care services
- Focused on expanding Medicare home health business in the Lehigh and Monroe counties
- Responsible for conducting market analysis; developing sales strategy, sales goals, sales calls, evaluating results and effectiveness of sales activity.
District Manager
ADP
Allentown, PA
02.2021 - 09.2021
- Crucial member of the Inside Sales team that specialized in speaking with small to mid-sized businesses about ADP’s Professional Employer Organization
- Contributed to the sales team by cold-calling, qualifying leads, responsible for end to end sales process, upkeep of Salesforce information and educating team members about our PEO.
Marketing & Digital Manager
American Cancer Society
Bethlehem, PA
06.2020 - 02.2021
- Supported over 20+ counties across PA, NJ and DE
- Integral member of 2 teams that executed a portfolio of community and collegiate based events
- Holding responsibility for all matters dealing with email marketing, websites, social media and creative for both teams
- Ensured achievement of target goals through effective leadership, engagement and mobilization of volunteers
- Leader of marketing efforts overseeing approximately $3M worth of community and collegiate events.
Community Development Manager
American Cancer Society
Bethlehem, PA
01.2018 - 06.2020
- Executed multiple portfolios of community and collegiate based events, with accountability for significant income targets.
- Drove event-related mission and advocacy activities
- Ensured goal achievement through effective leadership, engagements and mobilization of volunteers
- Oversaw approximately $400k worth of community and collegiate events that achieved income goals each year.
Dayporter
TTC Cleaning Solutions
Whitehall, PA
09.2021 - 06.2022
Advertising Sales Coordinator
Viamedia
04.2016 - 01.2018
Account Coordinator
Gregory Welteroth Advertising
08.2015 - 04.2016
Assistant Media Coordinator
Gregory Welteroth Advertising
02.2015 - 08.2015
Education
Bachelor of Business Administration - Marketing
Wilkes University
Wilkes-barre, PA 08.2010 - 12.2014
Skills
Marketing and advertising
Market Analysis
Client communication
Campaign management
Staff Management
Corporate Communications
Strategic planning
Brand development
Teamwork and Collaboration
Accomplishments
- Received “All Region Club” honors at American Cancer Society
- Selected for 2019-20 PACE Class at American Cancer Society
- Awarded “Highest Hospital Year Over Year Growth - Cosmos Division Q4 2022” at Bayada Home Health Care
- Awarded “Highest Marketing Manager Year Over Year Growth - Cosmos Division Q4 2022” at Bayada Home Health Care
- Former Collegiate Student-Athlete, Varsity Letter
Interests
Marketing
Sports
Outdoors
DIY
Work Preference
Work Type
Full TimeLocation Preference
HybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programs401k matchWork from home optionWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Development Associate
Lehigh University
07.2023 - Current
Marketing Manager
BAYADA Home Health Care
06.2022 - 01.2023
Dayporter
TTC Cleaning Solutions
09.2021 - 06.2022
District Manager
ADP
02.2021 - 09.2021
Marketing & Digital Manager
American Cancer Society
06.2020 - 02.2021
Community Development Manager
American Cancer Society
01.2018 - 06.2020
Advertising Sales Coordinator
Viamedia
04.2016 - 01.2018
Account Coordinator
Gregory Welteroth Advertising
08.2015 - 04.2016
Assistant Media Coordinator
Gregory Welteroth Advertising
02.2015 - 08.2015
Bachelor of Business Administration - Marketing
Wilkes University
08.2010 - 12.2014