Hi, I’m
JORDAN GARNETT
Durham,NC
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
years of professional experience
Work History
CLASSWALLET
Customer Marketing Manager
11.2022 - 02.2024
Job overview
- Developed, executed, and managed 4 evergreen marketing campaigns to generate customer engagement
- Collaborated cross-functionally with sales and customer support teams to execute campaigns to influence customer success
- Created, managed, and distributed content to highlight and engage customers
- Created strategies based on best practices and competitor research
- Developed 4 workflows and created/updated content to improve implementation for customers
- Collaborated with brand manager and graphic designer to create social media campaigns that would increase brand awareness and generate leads.
DREAMBOX LEARNING
Customer Marketing Manager
06.2022 - 09.2022
Job overview
- Supported end-to-end development, execution, and analysis of customer marketing programs and campaigns
- Coordinated with internal teams (Client Success, Product Management, Digital Marketing) and 3rd party designer to develop and distribute marketing components
- Created and maintained internal communication web pages for campaigns and programs
- Conducted research and presented findings to internal teams
- Created and maintained campaign calendars
- Supported collection and execution of asset rebranding
- Created copy for email, social, and internal communications
MEASUREMENT INCORPORATED
Marketing Manager
09.2018 - 06.2022
Job overview
- Created content for marketing of MI products
- Developed and executed cohesive marketing calendar for both print and digital marketing efforts
- Created and deployed client communications and national prospect communications
- Drafted and curated monthly newsletter informing clients of important news, updates, and industry-related information
- Crafted feature blog posts highlighting brand and industry news, aligning voice and tone to audience
- Coordinated guest bloggers from client and expert pool
- Crafted visual marketing ads for digital and print media using Canva
- Established presence on Instagram, Facebook, and Twitter for two products
- Composed and scheduled social posts aimed at engaging and growing audiences
- Collaborated with outside agencies to manage paid search, paid social, and programmatic ads
- Tracked and reported social, website, digital ad, and email metrics
- Assisted in development and maintenance of website
- Participated in creation and promotion of product rebrand (logo design, collateral design, messaging, etc)
- Worked closely with Sales and Client Success teams to ensure effective messaging and communication efforts
- Created and organized opportunities to collect client feedback including surveys, contests, and social media engagements
- Attended conferences to promote and support MI products
- Designed, ordered, and inventoried swag and collateral for promotional events
- Assisted with organization of conference travel (booth materials, swag, collateral, scheduling events, etc.)
MEASUREMENT INCORPORATED
Client Success Specialist
05.2018 - 09.2018
Job overview
- Assist clients in assigned territory with account inquiries and renewal quotes
- Research relevant initiatives and create campaigns to address educational needs
- Foster relationships with clients to be mutually beneficial
- Facilitate training sessions both virtually and on-site
- Conduct interviews with clients to learn more about their uses, needs, and pain points with products
- Attend conferences to promote and support MI products.
CASWELL COUNTY SCHOOLS
5th Grade Teacher
08.2016 - 04.2018
Job overview
- Taught core subjects to students with a wide array of ability levels and needs
- Worked with 5th grade team to develop and implement units of study
- Integrated variety of web-based tools within the 1-to-1 curriculum
- Created and maintained school-wide digital newsletter informing students and teachers about upcoming events, contests, and student highlights
PERSON COUNTY SCHOOLS
6-8th Grade Teacher, Language Arts and Social Studies
08.2011 - 06.2016
Job overview
- Taught ELA and SS in grades 6-8
- Designed, implemented, adjusted, and modified lessons to support student ability levels, needs, and learning styles
- 8th Grade team leader
- 8th Grade ELA department leader
- Integrated variety of web-based tools within 1-to-1 curriculum
- Designed, edited, and published yearbooks through online service
- Led student team to create yearbook through online service
- Person County Schools Outstanding Young Educator in 2016
Education
University of North Carolina At GreensboroGreensboro, NC
Bachelor of Science from Middle Grades Education
05.2011
Skills
- Content creation
- Marketing strategy
- Social media
- Cross-functional collaboration and communication
- Email marketing
- Digital Marketing
- Marketing Analytics
- Marketing Campaigns
- Customer Relationship Management (CRM)
- Salesforce/Pardot
- HubSpot
- Microsoft Suite
- Zoom
- Canva
- Google Suite
- EOS framework
Websites
Hobbies and Interests
- Playing and enjoying live music
- Reading
- Travel
- Spending time with my family
- Appreciating art
- Taking my son to parks, museums, and aquariums
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridImportant To Me
Company CultureWork-life balancePaid time offHealthcare benefitsTeam Building / Company RetreatsCareer advancementWork from home option401k matchPersonal development programsTimeline
Customer Marketing Manager
CLASSWALLET
11.2022 - 02.2024
Customer Marketing Manager
DREAMBOX LEARNING
06.2022 - 09.2022
Marketing Manager
MEASUREMENT INCORPORATED
09.2018 - 06.2022
Client Success Specialist
MEASUREMENT INCORPORATED
05.2018 - 09.2018
5th Grade Teacher
CASWELL COUNTY SCHOOLS
08.2016 - 04.2018
6-8th Grade Teacher, Language Arts and Social Studies
PERSON COUNTY SCHOOLS
08.2011 - 06.2016
University of North Carolina At Greensboro
Bachelor of Science from Middle Grades Education
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