JORDAN GRONICH
New York,NY
Summary
Resourceful Junior Account Executive, known for creativity and efficiency. Adept at navigating the digital media landscape and fostering relationships, driving client exposure in the competitive lifestyle sector.
Overview
5
5
years of professional experience
Work History
Junior Account Executive
PURPLE
New York, NY
10.2024 - Current
- Crafts compelling pitches for luxury lifestyle and travel clients, securing valuable media coverage.
- Works alongside team members to implement unique partnerships, driving client exposure and engagement in the luxury market.
- Builds targeted media lists, optimizing press coverage for lifestyle clients.
- Initiates and nurtures media relationships to obtain top-tier coverage and press opportunities.
- Client Experience: Rosewood Hotels & Resorts, The St. Regis Mexico City, Broadwick Soho, Sugar Beach, a Viceroy Resort, The EDITION, The Londoner, The Standard International, Cercle.
Account Coordinator
PURPLE
New York
07.2023 - 10.2024
- Facilitated client meetings by organizing calls, preparing agendas, and providing detailed notes.
- Assisted in managing client media events, fostering successful execution, and client satisfaction.
- Compiled detailed monthly and weekly press reports, ensuring timely distribution to clients and internal teams.
Lifestyle Intern
PURPLE
New York
06.2022 - 05.2023
- Researched and compiled media list using Cision and MuckRack, and created tailored lists for luxury travel clients.
- Monitored and logged media coverage of clients.
- Brainstormed and presented ideas for various clients, such as The Standard Hotel and Ritz Carlton, to increase media awareness.
- Selected out of five interns to fill in as an Account Coordinator during an employee's leave of absence.
Public Relations Intern
Ruff Communications
New York
05.2021 - 12.2021
- Reported directly to the founder to track impressions and created visual data representations of coverage results.
- Targeted client outreach through researching current influencers and trends for beauty clients.
- Drafted and distributed press releases through Mailchimp.
Social Media Intern
Senia New York
New York
05.2020 - 06.2020
- Reported directly to founder Christina Senia, charged with increasing brand awareness by creating media impressions through social media channels such as Instagram and Facebook.
Education
Bachelor of Arts - Advertising, Public Relations, Digital Media Analytics and Trends
The Pennsylvania State University
University Park, PA, US05.2023
Skills
- Digital Media Landscape
- Creative Writing
- Media Relations
- Event Logistics
Timeline
Junior Account Executive
PURPLE
10.2024 - Current
Account Coordinator
PURPLE
07.2023 - 10.2024
Lifestyle Intern
PURPLE
06.2022 - 05.2023
Public Relations Intern
Ruff Communications
05.2021 - 12.2021
Social Media Intern
Senia New York
05.2020 - 06.2020
Bachelor of Arts - Advertising, Public Relations, Digital Media Analytics and Trends
The Pennsylvania State University
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