Jordan Hicken
Summary
Summary: Partner Marketing professional with 5+ years driving growth through strategic reseller, channel, and influencer programs. Proven success in building partner ecosystems, accelerating pipeline, and executing GTM strategies that increase revenue and engagement. Strong cross-functional collaborator skilled in relationship management, product positioning, and program execution.
Overview
8
8
years of professional experience
Work History
Lead Program Manager, Partner Marketing
Hexagon Asset Lifecycle Intelligence
03.2022 - Current
- Managed reseller and influencer partner programs that grew product sales 28% YoY and expanded reach to new partners.
- Developed GTM initiatives that generated $3.5M in channel pipeline and accelerated product adoption across key verticals.
- Strengthened relationships with top-tier resellers, resulting in a 19% increase in joint pipeline contribution.
- Coordinated multi-channel partner campaigns (email, webinars, events) that generated consistent quarter-over-quarter engagement growth.
- Directed enablement sessions to align internal sales teams and partners, driving more cohesive GTM execution.
- Streamlined partner onboarding and communications, reducing time-to-revenue by improving enablement efficiency.
Partner Marketing Manager
BambooHR
03.2021 - 03.2022
- Launched a scalable partner marketing program that increased partner engagement and filled key gaps across the partner ecosystem.
- Led co-marketing strategy for top system integrator partners, driving stronger alignment and increased joint pipeline opportunities.
- Owned the partner marketplace sponsorship program, generating $750K annually in new MDF and expanding partner investment in GTM activities.
- Executed monthly partner-facing webinars in collaboration with strategic partnerships and cross-functional teams, consistently driving high engagement and education.
- Developed a partner scoring model to identify high-velocity partners, improving focus and increasing SQL conversion rates.
Account Development Manager
Podium
11.2020 - 03.2021
- Improved pipeline velocity by implementing targeted outreach sequences that increased reply rates by 22%.
- Played a key role in refining qualification criteria, increasing AE acceptance of opportunities by 18%.
- Strengthened outbound sequences through A/B testing of messaging, increasing email open rates and reply rates across priority segments.
- Built targeted prospect lists using intent data and CRM insights, improving qualification accuracy and increasing lead-to-opportunity conversion.
- Consistently ranked among the top performers for activity volume, outreach quality, and scheduled demos.
Affiliate Marketing Manager
Cozy Earth
03.2020 - 11.2020
- Managed 1,000+ influencer partners promoting premium products.
- Used performance data to optimize campaigns and consistently exceed acquisition goals.
- Negotiated improved commission structures with top affiliates, resulting in a 15% lift in ROI across campaigns.
- Built a performance-tier model that rewarded high-performing influencers and drove sustained revenue growth.
Sales Consultant
Boostability
05.2018 - 11.2019
- Provided product sales support to strategic partnerships assisting in closing deals with an SEO package.
- Consistently exceeded revenue goals with a 20% close ratio; recognized with the “Above and Beyond” award for exceptional performance.
- Built strong relationships with small-business owners by simplifying complex SEO concepts, improving trust and accelerating decisions.
- Applied a consultative sales approach to uncover customer pain points, improving proposal alignment and increasing close rates.
- Negotiated pricing and packaging options to maximize deal value while maintaining strong customer satisfaction.
Education
Bachelor of Science - Marketing Management
Utah Valley University
Orem, UT08.2020
Timeline
Lead Program Manager, Partner Marketing
Hexagon Asset Lifecycle Intelligence
03.2022 - Current
Partner Marketing Manager
BambooHR
03.2021 - 03.2022
Account Development Manager
Podium
11.2020 - 03.2021
Affiliate Marketing Manager
Cozy Earth
03.2020 - 11.2020
Sales Consultant
Boostability
05.2018 - 11.2019
Bachelor of Science - Marketing Management
Utah Valley University