Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jordan Hirsch

Summary

Experienced media strategist with 8 years in media and marketing, specializing in Entertainment. Expertise in increasing viewership and subscriber growth for streaming platforms. Notable achievements include successful campaigns for high-profile shows such as Dexter and South Park. Strong leadership skills in managing teams and optimizing media strategies.

Overview

8
8
years of professional experience

Work History

Director, Business Solutions

Horizon Media Agency
10.2023 - Current
  • Led media strategy for Showtime and Paramount+ campaigns, enhancing program awareness and subscription growth across digital, TV, and OTT.
  • Paramount+ achieved 77.5 million global subscribers in 2024, up 10 million from last year.
  • Oversaw mentoring of 15 strategists and planners, creating integrated media plans aligned with KPIs.
  • Optimized media spend by bridging awareness and acquisition strategies.
  • Established efficient cross-functional processes among internal teams, agencies, and clients for better media planning.
  • Drove integration with digital/video teams and led Comedy Central strategy, including South Park S27 campaign.

Director of Media, Marketing Strategy & Insights (Secondment)

Showtime Networks / Paramount
10.2022 - 05.2025
  • Covered maternity leave in client-side secondment role for Showtime and Paramount+ teams.
  • Led media strategy for subscriber acquisition, integrating Horizon resources with clients.
  • Developed media plans across linear, digital, OTT, optimizing campaign performance.
  • Built strong relationships with senior leadership at Showtime/Paramount+.
  • Directed high-priority campaigns (Dexter spinoffs, Yellowjackets, 1923, Landman) presenting strategies to CMOs post-merger.
  • Landman achieved 15.8 million viewers, ranking among top Paramount+ shows in 2024-2025 TV season.

Associate Director, Business Solutions

Horizon Media Agency
03.2022 - 10.2023
  • Directed media strategy for Showtime, optimizing brand awareness and subscriber acquisition across platforms.
  • Executed media plans using real-time insights to refine strategies and exceed KPIs.
  • Mentored junior strategists while collaborating with clients to optimize targeting and campaigns.

Media Strategy Supervisor

Horizon Media Agency
11.2020 - 03.2022
  • Led team of 7 strategists, managing 6+ campaigns quarterly for awareness and acquisition.
  • Optimized media spend to meet business objectives, exceeding KPIs.
  • Onboarded and mentored new members, fostering collaboration across departments.

Strategy Manager

OMD Media Agency
02.2020 - 11.2020
  • Directed Showtime tune-in campaigns with focus on TV upfronts and audience targeting.
  • Oversaw McDonald's account transition, managing national and regional campaign strategies.

Media Strategist

Discovery Inc.
02.2019 - 01.2020
  • Managed media strategy for ID and OWN Networks, optimizing spend for maximum ROI.
  • Executed 5-8 campaigns quarterly with clients and activation teams for seamless delivery.

Senior Associate Strategist

Spark Foundry
03.2018 - 02.2019
  • Directed media planning for Audible's campaigns, ensuring execution across channels.
  • Created trend and audience decks for client presentations and pitches.

Associate Strategist & Planner

Publicis One (Spark Foundry)
06.2017 - 03.2018
  • Supported strategic planning for Citibank media campaigns, managed budgets, analyzed performance.
  • Developed media recommendations and optimized media mix using data insights.

Education

Bachelor of Science - Communication, Concentration in Advertising

Boston University
Boston, MA
05-2017

Skills

  • Slide deck creation
  • MRI
  • Simmons
  • ComScore
  • Google Audience
  • Clear Decision
  • Nielsen
  • MediaTools
  • Kantar
  • Excel
  • Word
  • Outlook
  • Social platform engagement
  • Media strategy development
  • Digital media strategy
  • Acquisition strategy

Timeline

Director, Business Solutions

Horizon Media Agency
10.2023 - Current

Director of Media, Marketing Strategy & Insights (Secondment)

Showtime Networks / Paramount
10.2022 - 05.2025

Associate Director, Business Solutions

Horizon Media Agency
03.2022 - 10.2023

Media Strategy Supervisor

Horizon Media Agency
11.2020 - 03.2022

Strategy Manager

OMD Media Agency
02.2020 - 11.2020

Media Strategist

Discovery Inc.
02.2019 - 01.2020

Senior Associate Strategist

Spark Foundry
03.2018 - 02.2019

Associate Strategist & Planner

Publicis One (Spark Foundry)
06.2017 - 03.2018

Bachelor of Science - Communication, Concentration in Advertising

Boston University

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