Jordan Matlovsky
Long Island City,NY
Summary
Talented and results-oriented creative director with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative SEO campaigns that improve organic search traffic and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Creative Director
Hudson Creative
New York, NY
01.2020 - 01.2023
- Directed SEO projects through all phases including strategy, keyword research, copywriting, execution, quality check, tracking, and reporting.
- Identified & fixed technical SEO issues impacting search performance using SEMRush & Screaming Frog, resulting in site health scores over 90%.
- Prioritized SEO tasks and managed timelines, working with SEO and copywriting teams to execute within 3 month sprints.
- Discovered content opportunities and worked with copywriters to produce keyword rich articles and web pages, resulting in an average 35% impression increase.
- Performed keyword research using tools like Moz & Ahrefs, ensuring high volume queries with manageable difficulty resulting in over 5000 organic impressions.
- Interviewed clients to understand competitors, brand, & seed keywords to strategize SEO campaigns.
- Liaised between SEO, web development, and paid search departments, driving successful cross-channel efforts and increasing website conversion rates from search by an average of 72%.
- Regularly reported to clients on SEO KPI’s using Google Analytics, Google Search Console, and Looker Studio.
- Proactively researched SEO trends and best practices, implementing ever changing standard operating procedures into project templates.
- Oversaw development of schema markup generator tool for efficient schema creation and implementation, saving an average of 25 minutes per task.
- Developed process for Google Search Console and Bing Webmaster tools submission post site launch.
- Identified and implemented internal linking opportunities on websites, optimizing SEO health.
- Mentored junior employees, creating quantifiable KPI’s and providing constructive feedback through reviews.
- Created and updated efficient project templates in Asana, reducing wasted task efforts by 34%.
Creative Lead
Hudson Creative
New York, NY
01.2018 - 01.2020
- Developed lightweight websites using HTML, CSS, Javascript, and PHP - resulting in SEO friendly page speeds over 85+.
- Coded websites to SEO best practices, ensuring minimal need for technical fixes post site launch - saving an average of 10 hours per project.
- Curated style tiles / mood boards which displayed brand colors, typography, textures, UI elements, & imagery.
- Wrote long tail page titles and keyword rich meta descriptions while staying true to brand voice, resulting in 1000's of immediate organic impressions.
- Optimized web page UX / UI for higher conversion rates (average +72%), using Google Analytics data to inform engagement.
- Strategically developed dynamic content with PHP & ACF, resulting in easy to update content sections for clients and.
- Wrote keyword rich blog content, articles, and page content alongside copywriting team.
Senior Web Designer
Mazars
New York, NY
07.2016 - 01.2018
- Redesigned front end code of company wide intranet platforms enhancing UX / UI, increasing engagement rate by 230%.
- Installed ServiceNow platform for ticketing & digital workflow efficiencies - saving an average of 45 minutes per ticket submission to task completion.
- Designed UI library & integrated web branding guidelines.
- Conducted A/B testing with internal teams, presenting results to stakeholders.
- Researched and utilized emerging web trends and technologies.
Senior Web Designer
Cybernet
Long Beach, NY
02.2013 - 07.2016
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Multi-tasked across multiple functions and roles to meet 3 month project deadlines and organizational expectations.
- Oversaw 500+ technical issues and troubleshooting requests to resolve user problems.
- Implemented changes and integrated requested elements to streamline business operations.
- Oversaw back-end development using PHP to maintain website integrity and save an average of 3 hours per website update.
- Designed elevated and brand-right creative to achieve marketing and client objectives, increasing in an average 37 engagement rate increase.
- Implemented content management and security resource tutorials to assist end-user training.
Education
Bachelor of Arts - Graphic Design
SUNY College At Oswego
Oswego, NY12.2012
Skills
- Creative Team Leadership
- Assignment Delegation
- Project Management
- SEO Optimization
- Website Development & Optimization
- Digital Marketing
- Search Engine Marketing & Online Ad Management
- Content Development
- Keyword Research & SEO Copywriting
- Google Analytics Tracking
- Competitive Research and Analysis
Websites
Certification
- Google Analytics 4 Certification from Skillshop - 2023
Timeline
Creative Director
Hudson Creative
01.2020 - 01.2023
Creative Lead
Hudson Creative
01.2018 - 01.2020
Senior Web Designer
Mazars
07.2016 - 01.2018
Senior Web Designer
Cybernet
02.2013 - 07.2016
Bachelor of Arts - Graphic Design
SUNY College At Oswego
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