Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Jordan McConnell

Plymouth,MA

Summary

Supportive Marketing Intern talented in helping devise innovative solutions to unexpected challenges. Creative market strategist focused on enhancing business and meeting customer goals. Promotes business development through savvy product promotion and data-driven approaches.

Overview

5
years of professional experience

Work History

AE Enterprises
Amherst, MA

Marketing Intern
01.2022 - Current

Job overview

  • Created content for the UMass Amherst Dining social media pages such as TikTok, Instagram, and Facebook while increasing follower count by 20%.
  • Facilitated tabling events around campus in order to promote brand collaborations and involve students.
  • Designed branded material using Canva to highlight upcoming events around campus.

Beacon Brand Solutions
Boston, MA

Promotional Marketing
07.2022 - Current

Job overview

  • Promote new and upcoming products of various beverage brands to boost consumer knowledge and popularity.
  • Create visually appealing setups to boost traffic to each featured product.
  • Managed over 100 customers per day while making 20-30 additional sales to new customers.

IHeart Radio
Boston, MA

Street Team
07.2022 - Current

Job overview

  • Collaborated with demonstration team to engage large crowds of over 500 people.
  • Set up and broke down promotional booths and tents, talked to potential customers and marketed for successful promotional events.
  • Maintained energy and enthusiasm in fast-paced environment.

Instagram

Health Influencer
08.2020 - Current

Job overview

  • Promoted the importance of healthy and active lifestyles to over 2000 followers and counting.
  • Managed growth of my account through use of trending reels and self-edited workout content.
  • Collaborated with multiple brands to advertise products on my page in exchange for a percentage of sales.

Gyro Co
Plymouth, MA

Front of House
06.2021 - 09.2021

Job overview

  • Greeted customers upon entry and fulfilled orders by preparing, packing, and completing payments for over 150 orders per day.
  • Maintained a clean environment up to date with Covid protocols.

Encompass Fitness Ashland
Ashland, MA

Front Desk Manager
08.2018 - 03.2020

Job overview

  • Responsible for the management and execution of all front desk operations including the initiation of additional memberships.
  • Greeted members and maintained a positive gym environment for our customers while answering questions regarding memberships and gym status.

Education

University of Massachusetts Amherst, Isenberg School of Management; Commonwealth Honors College

Bachelor of Business Administration from Marketing
05.2024

University Overview

GPA: 3.809/4.000, Recipient of the Koplik and Dean's award Scholarships

  • Member of the Isenberg Women in Business Club

Skills

  • Digital marketing
  • Social Media Management
  • Campaign development
  • Data analysis
  • Product merchandising
  • Product and service sales
  • Public speaking
  • Proficient in Canva, Microsoft applications, and Google applications

Timeline

Promotional Marketing

Beacon Brand Solutions
07.2022 - Current

Street Team

IHeart Radio
07.2022 - Current

Marketing Intern

AE Enterprises
01.2022 - Current

Front of House

Gyro Co
06.2021 - 09.2021

Health Influencer

Instagram
08.2020 - Current

Front Desk Manager

Encompass Fitness Ashland
08.2018 - 03.2020

University of Massachusetts Amherst, Isenberg School of Management; Commonwealth Honors College

Bachelor of Business Administration from Marketing
Jordan McConnell