Jordan McDonald

Planned and produced content for social media channels and regular email newsletters. Initiated and facilitated collaborations with individuals and local establishments. Planned and coordinated brewery events. Represented the brewery at beer festivals, introducing attendees to the brand while providing detailed descriptions of beers and brewing process. Created labels for packaged products, working with printers to ensure timely arrival. Authored and distributed press releases to increase brand visibility. Produced internal materials to ensure team-wide knowledge of continually updated product portfolio.

Implemented a personally designed draft maintenance and cold room organizational program. Produced and posted daily social media content. Educated employees and customers about beer styles, history, glassware, and food pairing. Participated in monthly inventory duties. Kept Tasting Room clean and fully stocked. Assisted in on and off-premise events including tap takeovers, anniversary celebrations, and semiannual beer pairing dinners.

Educated customers about yeast's role in the brewing process and its influence on resulting flavor profiles. Managed customer inquiries. Facilitated educational tours of the analytical, yeast production, and brewing portions of the facility. Fulfilled purchase orders for professional brewers and homebrewers.