JORDAN MILLER-MANDEL
San Diego,California
Summary
Experienced in developing comprehensive digital marketing strategies, content & campaigns that enhance the brand and drive results. Influencer and social media marketing experience; including talent identification, paid media and relationship development. Specializing in unique and original content creation while nurturing and developing the brand.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Social Media Specialist
Sony Electronics
08.2022 - Current
- Oversaw and managed all owned social media accounts while increasing awareness and specialized metrics by 80%
- Leveraged user-generated content for greater brand authenticity, attracting new consumers to the brand and bringing awareness to products. Developed a UGC ambassador program with over 50% content used monthly
- Conducted thorough competitor analysis to identify opportunities for differentiation and capitalize on emerging trends in the market.
- Managed social media advertising budgets effectively, allocating resources judiciously to generate maximum return on investment.
- Enhanced brand awareness by developing and implementing targeted social media campaigns.
- Maintained an up-to-date knowledge of industry trends and emerging technologies, ensuring the brand remained on the cutting edge of social media innovation.
INFLUENCER MARKETING MANAGER/CREATIVE STRATEGIST
Fresh Clean Tees
01.2021 - 08.2022
- Built influencer network and strategy that scaled revenue 3X
- Discovered, executed and reported using influencers for 50+ campaigns
- Led the PR and Affiliate team with new publications, partners and event activations, increasing revenue by 16% from 2021 to 2022 YTD
- Led and executed several large brand partnerships (Barstool Sports, Forbes, Magnolia Journal)
- Increased ROI for partnered brands through creative storytelling techniques that showcased the benefits of their products or services.
SOCIAL MEDIA MANAGER/ COMMUNITY MANAGER
BeatBox Beverages
01.2020 - 01.2021
- Created, planned and executed 50+ successful marketing campaigns across social media, email and direct to consumer marketing
- 400% social media growth
- Increased sales by 3X through social media marketing
- Oversaw and helped execute a brand relaunch across all digital marketing platforms.
- Built Ambassador program; growth of 1500 ambassadors in 2 months
- Performed A & B market testing through community manager role
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
SOCIAL MEDIA MARKETING COORDINATOR
Capital Factory
01.2019 - 01.2020
- Successfully ran 70+ social media accounts; maintained consistent branding
- Grew social and marketing efforts by 200%
- Generated monthly performance metrics and analytic reports, reviewing and communicating marketing campaign success to clients
- Developed custom hashtags for specific campaigns, increasing campaign visibility within target communities.
Education
MASTER OF ARTS - STRATEGIC COMMUNICATION
University of Delaware
Delaware City, DE01.2021
BACHELOR OF ARTS -
University of Missouri
Columbia01.2018
Skills
- Social media strategy
- Audience engagement
- Competitor analysis
- Influencer collaboration
- Campaign management
- Hashtag research
- Social listening
- User generated content
- Platform expertise
- Community building
- Client relationship management
- Visual storytelling
Certification
- Hootsuite Social Media Marketing Certification - Hootsuite Academy.
- COO Achievement Award: Connecting Creators
Timeline
Senior Social Media Specialist
Sony Electronics
08.2022 - Current
INFLUENCER MARKETING MANAGER/CREATIVE STRATEGIST
Fresh Clean Tees
01.2021 - 08.2022
SOCIAL MEDIA MANAGER/ COMMUNITY MANAGER
BeatBox Beverages
01.2020 - 01.2021
SOCIAL MEDIA MARKETING COORDINATOR
Capital Factory
01.2019 - 01.2020
- Hootsuite Social Media Marketing Certification - Hootsuite Academy.
- COO Achievement Award: Connecting Creators
MASTER OF ARTS - STRATEGIC COMMUNICATION
University of Delaware
BACHELOR OF ARTS -
University of Missouri
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