Overview
Work History
Education
Skills
Timeline
Generic

JORDAN NUSHART

Hendersonville,TN

Overview

11
11
years of professional experience

Work History

Sr. Data Analyst – Aggregate CRM Performance

Hard Rock Digital
04.2025 - Current
  • Analyze and compare customer welcome offers to optimize player acquisition and retention while maintaining cost efficiency
  • Partner with operations teams to evaluate sportsbook player reinvestment strategies and recommend improvements
  • Model promotional costs and player behavior for campaigns including Super Sub and Injury Insurance
  • Analyze CRM campaign performance and broader marketing trends to drive data-informed decision making

Sr. Data Analyst

NASBA
05.2024 - 04.2025
  • Assisted in building a Snowflake data warehouse to centralize and scale analytics capabilities
  • Developed reporting and dashboards to surface new insights and business recommendations
  • Automated manual workflows into Power BI dashboards using SQL
  • Published CPA Exam reporting data, creating $30,000 profit each year

Sr. Data Analyst

GRIN
05.2022 - 04.2024
  • Built complex SQL queries to track KPIs and performance trends over time
  • Developed Tableau dashboards with real-time insights and alerts for leadership
  • Automated sales performance reporting enabling data-driven coaching and performance management
  • Built predictive models to set sales targets and forecast outcomes
  • Developed machine learning models to identify customers at risk of churn
  • Designed an Ideal Customer Profile scoring system increasing conversion rates by 10% and qualified accounts by 27%
  • Mentored junior analysts on SQL, Tableau, DBT, and Git

Sr. Data Analyst

Tractor Supply Company
08.2019 - 05.2022
  • Delivered forecasting and scenario analyses to guide business decisions
  • Led analytics for Adobe Analytics implementation and A/B testing initiatives
  • Developed SQL analyses and Tableau dashboards for large-scale datasets
  • Identified cost-saving opportunities reducing freight spend by ~$300K/month
  • Mentored other analysts on SQL, Tableau, Snowflake, and general reporting practices

Spend Analytics Analyst

HCA CoreTrust Purchasing Group
03.2018 - 08.2019
  • Built dashboards to forecast vendor contract utilization
  • Created automated reporting tools combining multiple data sources for client insights
  • Developed Python web scrapers to support due diligence analysis
  • Applied regression models to identify high-value contract opportunities

Database Marketing QA Analyst

Camping World & Gander Mountain
10.2015 - 03.2018
  • Queried customer data for targeted marketing campaigns
  • Analyzed campaign performance to improve audience targeting
  • Supported large-scale database migration and schema redesign

Education

Master of Science - Data Science

University of Wisconsin – La Crosse

Bachelor of Science - Business Data Analytics

Western Kentucky University

Skills

  • SQL, Python, PySpark
  • Tableau, Power BI
  • Snowflake, Databricks
  • Machine Learning, Predictive Modeling
  • A/B Testing & Experimentation
  • CRM & Marketing Analytics
  • Data Visualization & Dashboarding

Timeline

Sr. Data Analyst – Aggregate CRM Performance

Hard Rock Digital
04.2025 - Current

Sr. Data Analyst

NASBA
05.2024 - 04.2025

Sr. Data Analyst

GRIN
05.2022 - 04.2024

Sr. Data Analyst

Tractor Supply Company
08.2019 - 05.2022

Spend Analytics Analyst

HCA CoreTrust Purchasing Group
03.2018 - 08.2019

Database Marketing QA Analyst

Camping World & Gander Mountain
10.2015 - 03.2018

Bachelor of Science - Business Data Analytics

Western Kentucky University

Master of Science - Data Science

University of Wisconsin – La Crosse
JORDAN NUSHART