JORDAN NUSHART
Hendersonville,TN
Overview
11
11
years of professional experience
Work History
Sr. Data Analyst – Aggregate CRM Performance
Hard Rock Digital
04.2025 - Current
- Analyze and compare customer welcome offers to optimize player acquisition and retention while maintaining cost efficiency
- Partner with operations teams to evaluate sportsbook player reinvestment strategies and recommend improvements
- Model promotional costs and player behavior for campaigns including Super Sub and Injury Insurance
- Analyze CRM campaign performance and broader marketing trends to drive data-informed decision making
Sr. Data Analyst
NASBA
05.2024 - 04.2025
- Assisted in building a Snowflake data warehouse to centralize and scale analytics capabilities
- Developed reporting and dashboards to surface new insights and business recommendations
- Automated manual workflows into Power BI dashboards using SQL
- Published CPA Exam reporting data, creating $30,000 profit each year
Sr. Data Analyst
GRIN
05.2022 - 04.2024
- Built complex SQL queries to track KPIs and performance trends over time
- Developed Tableau dashboards with real-time insights and alerts for leadership
- Automated sales performance reporting enabling data-driven coaching and performance management
- Built predictive models to set sales targets and forecast outcomes
- Developed machine learning models to identify customers at risk of churn
- Designed an Ideal Customer Profile scoring system increasing conversion rates by 10% and qualified accounts by 27%
- Mentored junior analysts on SQL, Tableau, DBT, and Git
Sr. Data Analyst
Tractor Supply Company
08.2019 - 05.2022
- Delivered forecasting and scenario analyses to guide business decisions
- Led analytics for Adobe Analytics implementation and A/B testing initiatives
- Developed SQL analyses and Tableau dashboards for large-scale datasets
- Identified cost-saving opportunities reducing freight spend by ~$300K/month
- Mentored other analysts on SQL, Tableau, Snowflake, and general reporting practices
Spend Analytics Analyst
HCA CoreTrust Purchasing Group
03.2018 - 08.2019
- Built dashboards to forecast vendor contract utilization
- Created automated reporting tools combining multiple data sources for client insights
- Developed Python web scrapers to support due diligence analysis
- Applied regression models to identify high-value contract opportunities
Database Marketing QA Analyst
Camping World & Gander Mountain
10.2015 - 03.2018
- Queried customer data for targeted marketing campaigns
- Analyzed campaign performance to improve audience targeting
- Supported large-scale database migration and schema redesign
Education
Master of Science - Data Science
University of Wisconsin – La Crosse
Bachelor of Science - Business Data Analytics
Western Kentucky University
Skills
- SQL, Python, PySpark
- Tableau, Power BI
- Snowflake, Databricks
- Machine Learning, Predictive Modeling
- A/B Testing & Experimentation
- CRM & Marketing Analytics
- Data Visualization & Dashboarding
Timeline
Sr. Data Analyst – Aggregate CRM Performance
Hard Rock Digital
04.2025 - Current
Sr. Data Analyst
NASBA
05.2024 - 04.2025
Sr. Data Analyst
GRIN
05.2022 - 04.2024
Sr. Data Analyst
Tractor Supply Company
08.2019 - 05.2022
Spend Analytics Analyst
HCA CoreTrust Purchasing Group
03.2018 - 08.2019
Database Marketing QA Analyst
Camping World & Gander Mountain
10.2015 - 03.2018
Bachelor of Science - Business Data Analytics
Western Kentucky University
Master of Science - Data Science
University of Wisconsin – La Crosse