JORDAN OJI SCHROEDER
LOS ANGELES,CA
Summary
Strategic leader in creative resourcing and operations with 20+ years’ experience at world-class agencies. Expert in aligning talent with business goals, managing cross-functional teams, and driving operational excellence on complex, high-profile campaigns. Recognized for building high-performing creative teams, supporting talent growth, and ensuring agency profitability through innovative and adaptive resource management.
Overview
21
21
years of professional experience
Work History
Executive Director, Resourcing and Creative Services
TBWA\Chiat\Day
04.2024 - Current
- As part of the Operations Department, Resource Management at TBWA\Chiat\Day Los Angeles ensures the agency is positioned for creative excellence by efficiently and effectively staffing all projects while prioritizing the health of both the business and its people. With a comprehensive view of all agency work and talent, Resource Management acts as an objective partner across departments, supporting intake, casting strategies, and leading resourcing decisions across creative, brand, and strategy teams. By maintaining an intimate understanding of team skill sets, experience, capacity, and growth opportunities, Resource Management informs casting and staffing decisions that optimize creative output. The team plays a critical role in driving both financial and operational performance, ensuring that the right talent is in place to deliver work of the highest caliber and foster a thriving, innovative agency culture.
- Sets and executes the implementation plan for resourcing across strategy, brand, and creative.
- Directs and manages all resourcing and casting decisions for creative, brand, and strategy departments—partnering closely with key leads to ensure business, creative, and talent needs are met with a balanced and objective casting approach.
- Partners with CCO and creative leadership on creative department management, and executes creative department engagement and programming.
- Maintains a deep understanding of individual skill sets, abilities, experiences, and aptitudes to align resources to briefs and brands and target specific hiring gaps.
- Evaluates and determines appropriate allocations based on over- and under-resourced talent, and reassigns as needed.
- Partners with Operations/Project Managers to review projected projects and resource allocations.
- Collaborates with LA resource leads to strategize and share talent across offices.
- Manages freelance needs and requests across creative, strategy, and brand.
- Develops and enforces a structured onboarding program to introduce new hires and freelancers to Chiat\LA, ensuring they are connected and comfortable with their teams and the agency.
- Partners with the Recruiting team to support programming efforts including learning, development, training, and education.
- Evaluates areas of excellence and talent/skillset gaps, managing day-to-day best course of action through resourcing and aligning talent goals with larger business objectives.
- In partnership with Operations, uses real-time performance data to provide supervisors with insights for smarter casting decisions.
- Partners with HR on performance management initiatives, including performance reviews and raise cycles, and is involved in talent movement and promotions.
- Directs departmental processes and workflows (e.g., PTO policy) and integrates with Operations.
- Stays abreast of all creative openings and talent needs, strategizes with recruiting to source talent internally and externally, and optimizes talent acquisition and retention.
- Sources and secures creative, strategy, and brand freelance talent, including financial approval via CFO/HOO.
Creative Resourcing Director
Wieden + Kennedy
03.2022 - 04.2024
- Led creative resourcing for Wieden+Kennedy Portland, ensuring the department was positioned to deliver the best work by staffing all creative assignments efficiently and supporting the growth and engagement of creative talent. Functioned as a key partner to creative leadership, the People Team, and operations, aligning resource management with agency business goals and creative output.
- Set and executed the implementation plan for resourcing across strategy, brand, and creative.
- Directed and managed all resourcing and casting decisions for creative, brand, and strategy departments—partnering closely with key leads to ensure business, creative, and talent needs were met with a balanced and objective approach.
- Partnered with CCO and creative leadership on department management and executed engagement and programming initiatives (e.g., monthly meetings, department meet & greets, quarterly talent assessments).
- Maintained a deep understanding of individual skill sets, abilities, experiences, and aptitudes to effectively align resources to briefs and brands and target hiring gaps.
- Evaluated and determined appropriate allocations based on over- and under-resourced talent, making real-time adjustments as needed.
- Worked with Operations/Project Managers to review projected projects and resource allocations.
- Collaborated with other office resource leads to strategically share talent as needed.
- Managed freelance needs and requests across creative, strategy, and brand.
- Developed and implemented structured onboarding for new creatives, ensuring integration and connection to the team and agency culture.
- Supported Recruiting and HR teams on programming, training, development, and performance management, including reviews and raise cycles.
- Evaluated talent gaps and areas of excellence, aligning daily resourcing actions with business and creative objectives.
- Used real-time performance data to inform casting and resource decisions.
- Stayed current on creative openings and talent needs, strategizing with recruiting on sourcing and retention, and securing freelance talent with required financial approvals.
Creative Resource Lead
Wieden + Kennedy
06.2021 - 03.2022
Sr. Project Manager
Wieden + Kennedy
07.2013 - 03.2022
- Nike Global, Nike North America, Secret Deodorant
Creative Resource Manager
Wieden + Kennedy
04.2018 - 06.2021
Operations Manager
Goodby, Silverstein & Partners
06.2010 - 07.2013
- Yahoo!, HP IPG, New Business
Project Manager
Cutwater SF
06.2007 - 06.2010
- Jeep, Ubisoft, BNPP, Dockers, Luxottica, NVIDIA, New Business
Traffic Manager
Eleven Inc.
03.2007 - 06.2007
- The Doctor’s Company, Visa, Google, Oakland A’s, Northstar
Traffic Manager
Amazon Advertising
11.2005 - 02.2007
- Kashi Co., Torani Co., Copia: The American Center for Food, Wine and the Arts
Project Manager
Publicis & Hal Riney
06.2004 - 11.2005
- Sprint PCS, New Business
Education
Bachelor of Arts - Rhetoric and Communications
01.2022
Skills
- Creative Resourcing & Staffing Strategy
- Cross-Departmental Collaboration
- Project Management & Operations
- Talent Development & Performance Management
- Resource Planning & Budget Oversight
- Communication & Conflict Resolution
- Multi-Project Leadership
- Resource Management Tools
- Cross Global Network Resourcing
Timeline
Executive Director, Resourcing and Creative Services
TBWA\Chiat\Day
04.2024 - Current
Creative Resourcing Director
Wieden + Kennedy
03.2022 - 04.2024
Creative Resource Lead
Wieden + Kennedy
06.2021 - 03.2022
Creative Resource Manager
Wieden + Kennedy
04.2018 - 06.2021
Sr. Project Manager
Wieden + Kennedy
07.2013 - 03.2022
Operations Manager
Goodby, Silverstein & Partners
06.2010 - 07.2013
Project Manager
Cutwater SF
06.2007 - 06.2010
Traffic Manager
Eleven Inc.
03.2007 - 06.2007
Traffic Manager
Amazon Advertising
11.2005 - 02.2007
Project Manager
Publicis & Hal Riney
06.2004 - 11.2005