Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Jordan Parrish

Atlanta,GA

Summary

Results-driven omnichannel digital marketing expert bringing 9 years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing. Successful and driven professional certified in several leading CRMs and ESPs, including Iterable and Klaviyo. Committed to building brand presence through effective optimization and management of omnichannel marketing strategies.

Overview

8
8
years of professional experience

Work History

Director of Digital Marketing

Apotheke
10.2020 - 03.2023
  • Built full-scale loyalty program utilizing YOTPO, Shopify, and historical sales data within CRM
  • Customer Experience (CX/ UX) Management throughout site
  • Managed customer lifecycle and retention strategies throughout digital channels (email, SMS, on-site, etc)
  • Set KPI goals within website and all channels of digital marketing in order to measure success weekly, monthly, quarterly, and annually
  • Utilize Google Analytics and additional reporting platforms to set up, monitor and analyze content success and identify opportunities for on-site optimization
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • A/B testing implementation and management on-site and throughout major acquisition channels (SEM, SEO, email, SMS)
  • Created solution-based digital plans to achieve quarterly and annual goals
  • Manage Email Marketing channel within Klaviyo
  • Advanced email segmentation and lists, email acquisition and list building, management of A/B tests, etc
  • Manage SMS channel within Attentive - including all automated flows, and outbound marketing emails
  • Dynamic segmentation based on subscriber shopping history, list building, A/B tests, and create calendar etc while remaining carrier compliant and optimizing conversation for SMS
  • Manage on-site customer journey D2C website to provide a seamless, direct, and successful path to turn site visitors into customers
  • Build behaviorally-driven segments and lists in order to create a 1:1 automated conversation between the brand and customer that strengthens the relationship and ultimately leads to conversions
  • Provide weekly and monthly reports of high-level KPIs as well as granular data via Google Analytics, Klaviyo, Attentive, and various reporting apps
  • Implement and advertise promotions on site and across digital channels, and buildout of necessary coupon codes, audience groups, and product performance by promotion
  • Ongoing SEO technical optimization - including but not limited to backlink fixes, on-site content enhancements, and improving meta data
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.

Digital Marketing Manager

AuthenTEAK Outdoor Living
10.2017 - 10.2020
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Managed Email Marketing Program; including but not limited to development, strategy & execution of automated emails, marketing newsletter emails, content segmentation & pop-up email capture
  • Outline digital marketing assets, including site banners, emails, product page images, blog posts
  • Analyze site performance KPIs & email performance metrics using Google Analytics & Klaviyo
  • Manage coupon codes
  • Analyze on-page heatmap analytics using CrazyEgg & LuckyOrange
  • Analyze each email's performance & report on them monthly
  • Create landing pages
  • A/B Test within email platform, as well as on-site
  • Implement on-site email capture popup & tie to in-platform welcome series
  • Analyze sales data to choose which products to promote in marketing emails
  • Manage email platform migration from Constant Contact to Klaviyo

Email Marketing Manager

ShoppersChoice.com, LLC
12.2016 - 10.2017
  • Partnered with brand manager to create seasonal campaigns & plan its involvement in all platforms
  • Analyzed sales data to plan product-based emails
  • Managed contacts in form of lists & segments
  • Managed migration to Bronto platform
  • Partnered with Bronto Strategist to implement multiple automated work flows (Welcome Series, Browse Recovery, Abandoned Cart, Post-Purchase)
  • Created landing pages for emails & campaigns
  • Developed seasonal email schedule
  • Tracked email & landing page analytics in Bronto & Adobe Analytics

Lead Product Manager, BBQGuys

ShoppersChoice.com, LLC
09.2015 - 12.2016
  • Created on-site video content
  • Created on-site written content
  • Reported on analytics within BBQGuys content & category pages
  • Analyzed sales reports & heatmaps to develop sales plans for top brands
  • Managed sort order of products on category pages
  • Led weekly team brainstorm meetings involving content
  • Attended monthly meetings with other category leaders to outline sprints

Education

University of West Georgia
Carrollton, GA
2012

Skills

  • Conversion rate optimization strategy, project management & testing
  • Customer lifecycle and retention strategy
  • E-Commerce analytics and trends
  • A/B testing within variety of software- variation testing within landing pages, on-site content, heat maps, email, SMS
  • Manage large-scale Email and SMS marketing programs and ensuring excellent performance and growth (List Growth & Retention, ROI and UX/UI)
  • Consumer Behavior
  • KPIs Identification
  • Presenting research and solution-based roadmaps
  • Search Tracking and Reporting
  • ROI Strategies
  • Product Marketing
  • Copywriting

Additional Information

Keynote Speaker at Attentive Thread D2C Conference in NYC, October 2022

Attended Modern Retail D2C Summit-VIP, April 2022

Attended National Bronto Email Summit, April 2017

Attended Digital Summit, May 2018

Attended Digital Summit: Social Media & Content, October 2019

Timeline

Director of Digital Marketing

Apotheke
10.2020 - 03.2023

Digital Marketing Manager

AuthenTEAK Outdoor Living
10.2017 - 10.2020

Email Marketing Manager

ShoppersChoice.com, LLC
12.2016 - 10.2017

Lead Product Manager, BBQGuys

ShoppersChoice.com, LLC
09.2015 - 12.2016

University of West Georgia

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