Summary
Work History
Education
Skills
Websites
Certification
Work Availability
Quote
Timeline
SalesAssociate
Jordan Pennington

Jordan Pennington

Virginia Beach,Virginia

Summary

Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Work History

Marketing Operations Specialist

DataEndure
Remote
05.2023 - 09.2023
  • Identified marketing campaigns and sales targets in need of improvement and offered actionable performance enhancements.
  • Worked closely with senior management to implement strategic communications plans and marketing initiatives.
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance.
  • Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
  • Created and coordinated blog content, supporting larger marketing strategy.
  • Launched targeted promotions to segments of customer database to optimize response and increase circulation.

Digital Marketing Specialist

Davis Ad Agency
Virginia Beach, VA
08.2022 - 01.2023
  • Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
  • Improved search-related activities through ongoing analysis, experimentation or optimization tests.
  • Proposed online or multiple-sales-channel campaigns to marketing executives.
  • Managed $500,000 in tracking and reporting of search-related activities to provide analyses to marketing executives.
  • Managed search engine accounts for 50 clients and implemented multiple marketing services across platforms while driving a 5% growth in brand awareness.

Marketing Automation Specialist

Chartway Federal Credit Union
Virginia Beach, Virginia
08.2021 - 07.2022
  • Used Google and Facebook Analytics to determine campaign performance and adjusted strategy to meet objectives.
  • Tracked progress of product development and updates, keeping records and implementing solutions to interdepartmental production and workflow bottlenecks.
  • Worked effectively in cross-functional, fast-paced environment to complete outbound emailing tasks.
  • Forecasted and tracked marketing and engagement trends.
  • Researched consumer opinions and marketing strategies in collaboration with marketing team personnel.
  • Developed direct mass emailing which resulted in 8% growth of customer base.

Education

Digital Marketing Certification - Digital Marketing

Old Dominion University
Norfolk, VA
11.2021

Bachelor of Science -

University of Kentucky
Lexington, KY
05.2016 - 01.2021

Skills

  • Salesforce CRM
  • Digital Marketing Management
  • KPI Management
  • HTML Programming
  • Strategic Planning
  • A/B and Multivariate Testing
  • SEO Strategies
  • Quantitative and Qualitative Analysis
  • Analytics and SEO
  • Campaign development
  • Digital marketing

Websites

Certification

  • Hubspot Certifications
  • Google Ads Certification
  • Google Analytics Certification

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt

Timeline

Marketing Operations Specialist

DataEndure
05.2023 - 09.2023

Digital Marketing Specialist

Davis Ad Agency
08.2022 - 01.2023

Marketing Automation Specialist

Chartway Federal Credit Union
08.2021 - 07.2022

Bachelor of Science -

University of Kentucky
05.2016 - 01.2021

Digital Marketing Certification - Digital Marketing

Old Dominion University

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