Driven Content Leader proficient in SEO, Social Media, and Podcasts with K-12 leadership experience. Expertise in planning, creating, and managing content created by educators for educators.
Overview
13
13
years of professional experience
Work History
Brand Marketing Manager
LiveSchool
02.2022 - Current
Wrote, edited, and managed a blog that grew from 42,000 average readers per month to 122,000 per month.
Planned, launched, and executed a social strategy that grew from 0 to over 23,000 followers. and reached an audience of over 3 million educators.
Recruited, managed, and led a team of contract content creators.
Proposed, launched, produced, and hosted a podcast that has been listened to by over 5,000 educators across multiple continents.
Launched a school culture newsletter that grew to over 1,800 subscribers
Executed a webinar campaign that reached over 2,500 attendees.
Researched, recruited, and interviewed champion customers in order to create 12 new case studies.
Coordinated with design and media teams to develop high-quality creative assets.
Executed comprehensive marketing plans that increased revenue by over 2X.
Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
Conducted market research to identify new opportunities and target markets.
Devised content strategy to effectively engage target audiences.
Launched successful digital marketing campaigns that achieved goals for increased website traffic and revenue.
Dean of Students
Fayette County Public Schools
01.2021 - 05.2022
Organized individualized behavior improvement plans for students struggling with compliance.
Developed strategies to improve student behavior school-wide and help teachers better manage classroom environments.
Established and enforced clear school-wide disciplinary procedures to protect students and staff.
Coordinated outreach events to bring in parents, family members, and the community at large to support students.
Held staff accountable for implementing airtight school-wide systems and processes.
Science Teacher
Fayette County Public Schools
08.2014 - 02.2022
Communicated with students and parents regarding academic progress, assignments, and behavior.
Cultivated positive relationships with students, parents and staff to optimize instruction and support learning outcomes.
Created interactive activities to engage student interest and curiosity in scientific concepts.
Coordinated and collaborated with other faculty members during lesson plan development.
Purchasing Agent
JP Technical Services
06.2010 - 07.2014
Maintained complete documentation and records of all purchasing activities.
Maintained consistent email communication with stores and suppliers to confirm and track orders and verify price revisions on purchase orders.
Performed monthly reconciliation of open purchasing orders.
Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
Equipment Assurance Coordinator (2nd shift) at Central Motor Wheel of AmericaEquipment Assurance Coordinator (2nd shift) at Central Motor Wheel of America