
Results-driven and detail-oriented digital media professional with extensive experience in managing teams, overseeing billing processes, and ensuring data quality and compliance. Adept at collaborating with internal and external stakeholders to identify, report, and resolve issues quickly and accurately, and providing support and guidance on various campaign tools and technologies. Skilled in evaluating team structure, establishing best practices, and identifying opportunities for process improvement and automation. Demonstrated leadership skills in mentoring and coaching direct reports, setting goals and professional development timelines, and creating a culture of trust and growth. Combines technical proficiency with problem-solving skills, continuous improvement mindset, and quality assurance expertise to drive operational efficiencies and deliver exceptional results.
• Collaborate with internal departments (Investment, Planning, Search, Social, PBU, and Ad Ops) and external service providers to identify and resolve issues promptly and accurately.
• Provide support and guidance to the team on working with various Mediacom campaign tools, such as Prisma, Bangle, and Athena.
• Ensure data quality and compliance with GroupM standards.
• Conduct performance reviews and provide coaching to maximize team success.
• Guide team members in setting goals and professional development timelines and provide challenging projects and learning opportunities.
• Establish a culture of trust through biweekly 1-on-1 meetings and creating a safe and growth-oriented environment.
• Develop, implement, and maintain the Buy Enablement Process.
• Lead engagement discovery and planning of offshore resources for agency accounts.
• Facilitate feedback between agency account teams and the offshore team to resolve issues.
• Work with GroupM on current and new product advancements and integrations.
• Collaborate with agency leads to establish agency-wide process standards (RACI).
• Regularly evaluate team structure to ensure proper coverage and support for clients.
• Oversee and manage clients' taxonomy and data governance.
• Manage the end-to-end Digital Media billing process for the Digital Buy Enablement Team, overseeing Prisma to Actualization.
• Create and implement new processes and tools, such as campaign set-up for new vendors and products.
• Maintain Data Integrity for all clients and teams and enforce Prisma best practices.
• Develop media activation best practices and maintain documentation of the process.
• Manage team workload and support clients, media, and account teams.
• Conduct quarterly data checks and work with the Media Ops team to ensure accurate and completed buys.
• Foster a collaborative team environment and manage relationships with stakeholders.
• Act as the point of contact for team issues and problem escalations.
• Ensure compliance with naming conventions and client data policies.
• Provide leadership and mentorship to team members to foster skill development and organizational savvy.
• Ensure direct reports are equipped with the necessary skills for advancement.
o Evaluate media proposals and Provide necessary information to make media recommendations and supply substantial back-up information to justify those recommendations
o Assist in the development, execution, maintenance and post-analysis of media plans
o Execute various types of competitive analysis and pull research to support the development of media objectives, strategies, and tactics
o Work closely with Comms and Search/Social teams
o Communicate and coordinate meetings and learning sessions with outside vendors
o Negotiated with digital vendors to achieve the best efficiencies and most creative/impactful placements
o Trained in Microsoft Office Suite, Prisma, Bangle, ComScore, MRI
Strong Leadership and Management
Project Management
Collaboration and Communication
Attention to Detail
Strategic Thinking
Technical Proficiency
People Management
Quality Assurance
Continuous Improvement Mindset