Jordan Schultz
Phoenix,AZ
Summary
Marketing leader with experience driving customer acquisition, conversion, and revenue growth through paid media, email, and organic strategies. Built and managed campaigns, grown loyal audiences, and coached teams to deliver measurable results. Skilled at analyzing performance metrics, optimizing campaigns, and staying ahead of industry trends. Thrive on creating strategies that connect with people and foster long-term growth.
Overview
12
12
years of professional experience
Work History
Director Comms & Ops, Church & Ministry Alliance
Alliance Defending Freedom
07.2021 - Current
- Merged two brands, Church Alliance and Ministry Alliance, into the Church & Ministry Alliance, reducing operational burden, improving user experience, and driving increased web traffic.
- Generated qualified leads for niche audience of pastors and ministry leaders through tailored campaigns, driving approximately 6,500 leads annually. Oversaw Facebook ad strategy, achieving average cost per lead of $3, and guided the team in creating and managing drip campaigns to nurture and pass warm leads to the inbound sales team.
- Launched the Church & Culture webinar series targeted at prospects, addressing hot cultural topics to increase brand awareness and generate leads. Achieved average of 2,000 registrants per webinar with no ad spend by leveraging email marketing and partnerships.
- Designed the Religious Liberty Assessment (RLA) to transform document review from a passive, intangible process into a tangible, proactive product. Positioned the RLA as a compelling membership benefit that clarified its value to potential members and became a key driver of new memberships.
- Achieved a 91% membership renewal rate by creating high-quality content for members and maintaining engagement through email, social media, webinars, and physical mail.
- Managing the CRM migration process, including identifying the software with IT, creating a data migration strategy, and collaborating with the implementation team to establish a foundational system that improves efficiency and data management.
Co-Founder
The Stroller Mom
06.2023 - Current
- Launched the brand to fill a gap in the market for honest, mom-focused product reviews, distinguishing it from competitors tied to baby gear companies or lacking recent parenting experience. Direct all communications and marketing efforts, including blog content, video editing, email campaigns, and subscriber engagement, while developing and maintaining a consistent brand voice across all channels.
- Generated $90K+ in revenue within the first year by building and monetizing a loyal audience across multiple digital platforms.
- Grew Instagram to 35K followers and YouTube to nearly 8K subscribers in just over a year using SEO and producing engaging, helpful content.
- Built an email list of 5,000+ subscribers in under three months without any ad spend, leveraging targeted lead magnets, embedded forms, and strategic promotion through social media, blog posts, and YouTube.
- Designed and launched the website, personally managing the messaging, design, and strategy to create a cohesive online presence that drove list growth and affiliate revenue.
- Shifted focus to blog content in the past five months, increasing organic traffic by 80% in a highly competitive space, even amid the challenges of Google’s Helpful Content Update.
Director of Direct Mail & Telemarketing
Alliance Defending Freedom
07.2019 - 06.2021
- Established a successful direct mail donor acquisition program with over 10 mail projects per year, resulting in 15,000 new donors in a 10-month period.
- Increased direct mail revenue by 16% by implementing strategic schedule changes, conducting testing, and executing cross-channel campaigns.
- Implemented a multivariate testing program throughout the organization, reducing the time it takes to learn and implement new ideas while improving key performance indicators such as conversion rate, engagement, and revenue.
- Reduced the mail project cycle by 32%, allowing for more timely and relevant communications, ultimately resulting in increased donations.
Direct Mail Program Manager
Alliance Defending Freedom
06.2018 - 06.2019
- Assisted with the transition of the direct mail program from an agency to an internal team, maintaining high standards of excellence.
- Developed a searchable database containing historical testing data, generating more than $2M in revenue to date.
Assistant Front of House Manager
The Ritz-Carlton, Dove Mountain
03.2017 - 05.2018
- Managed and motivated a team of over 40 staff members to achieve the highest Forbes Five-Star rating in the world in 2017.
- Planned and executed major resort events, including Easter, Independence Day, and the Christmas Tree Lighting Ceremony.
- Developed and implemented a new guest welcome process, improving the resort's regional ranking from number ten to number one in 2017.
- Managed day-to-day FOH operations to drive quality, standards, and meet customer expectations.
Founder
Scottsdale Book Publishing
01.2013 - 12.2017
- Developed a low overhead and scalable publishing system to publish 1,000+ books that leveraged Amazon’s search engine optimization algorithm as the primary driver for sales and generated more than $500K gross revenue.
Education
Associate of Science - Business
Rio Salado College
Arizona01-2020
Skills
- Customer Acquisition & Retention
- Lead Generation & Drip Campaigns
- Email Marketing & Automation
- Team Leadership & Coaching
- Multi-Channel Marketing Campaigns (Paid Media, Social, Email)
- SEO & Content Strategy
- Budget Management & ROI Analysis
Technical Skills
- Google Analytics/GA
- Google Ads/AdWords
- Google Data Studio
- Ahrefs, Answer the Public, RankIQ
- Pardot, ActiveCampaign, Convert Kit
- Salesforce
- Hot Jar
- WordPress, Webflow
- YouTube Studio, Facebook Business Manager
Timeline
Co-Founder
The Stroller Mom
06.2023 - Current
Director Comms & Ops, Church & Ministry Alliance
Alliance Defending Freedom
07.2021 - Current
Director of Direct Mail & Telemarketing
Alliance Defending Freedom
07.2019 - 06.2021
Direct Mail Program Manager
Alliance Defending Freedom
06.2018 - 06.2019
Assistant Front of House Manager
The Ritz-Carlton, Dove Mountain
03.2017 - 05.2018
Founder
Scottsdale Book Publishing
01.2013 - 12.2017
Associate of Science - Business
Rio Salado College
Similar Profiles
Amanda FritzAmanda Fritz
Accounts Payable Coordinator at Alliance Defending FreedomAccounts Payable Coordinator at Alliance Defending Freedom
Elise LawrenceElise Lawrence
Director of Foundation Partnerships at Alliance Defending FreedomDirector of Foundation Partnerships at Alliance Defending Freedom
Jack UllstrupJack Ullstrup
IT Service Desk Manager at Alliance Defending FreedomIT Service Desk Manager at Alliance Defending Freedom