Summary
Overview
Work History
Education
Skills
Awards Recognition
Timeline
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Jordan Terry

Chicago,IL

Summary

Experienced director with a proven track record of successfully founding and growing a thriving legal marketing agency. Adept in leading and managing dynamic teams, directing complex marketing initiatives simultaneously for multiple major mass tort and personal injury law firms. Expertise in strategic analytics, advanced digital marketing techniques, and innovative technologies, consistently achieving exceptional ROI and client outcomes.

Overview

7
7
years of professional experience

Work History

Founding Director

TruLaw Marketing
02.2022 - Current
  • Established company from inception, developing strategic vision, operations, and business processes.
  • Direct daily operations including client targeting, strategic planning, sales management, business development, and client management.
  • Manage team members including employees, interns, contract workers, and strategic partners.
  • Oversee omni-channel marketing and advertising initiatives for national mass tort law firm clients, serving as their outsourced in-house marketing director.
  • Manage all efforts including vendors, public relations, social media strategies, and intake optimization.
  • Lead digital marketing initiatives for multiple exclusive-market single-event personal injury law firms.
  • Consistently profitable each quarter since founding, achieving revenue growth of over 460% and profitability increase exceeding 1000% in last two years.

Director of Marketing & Digital Operations

TruLaw
02.2022 - Current
  • Direct and oversee all marketing, brand development, and daily operational activities.
  • Optimize client intake and retention.
  • Cultivate and maintain strategic law firm referral relationships to enhance market reach and revenue.
  • Increased client intake tenfold, achieving an ROI exceeding 1200%.

Client Intake & Retention Specialist

SimplyConvert
02.2022 - Current
  • Streamline and optimize client intake and retention processes.
  • Significantly improve client engagement, satisfaction, and retention metrics through targeted strategies.

Digital Marketing Manager

TorHoerman Law
01.2020 - 02.2022
  • Executed comprehensive marketing strategies, boosting client acquisition by over 400%.
  • Elevated the firm's national prominence in mass tort digital marketing.
  • Managed PR, digital campaigns, and branding initiatives to enhance reputation and market presence.

Marketing Specialist

TorHoerman Law
01.2018 - 01.2020
  • Assisted with digital marketing initiatives, client acquisition, and brand awareness.
  • Supported PR activities, content creation, and campaign analysis, significantly improving client engagement metrics.

Education

Bachelor of Arts - Political Science, Public Policy Analysis

University of Missouri-Columbia
01.2017

Skills

  • SEO & Digital Marketing
  • Social Media Advertising & Management
  • WordPress
  • CRM proficiency
  • Graphic Design Tools
  • Generative AI Integration & Optimization
  • Strategic Business Development
  • Team Leadership & Management
  • Client Intake & Retention Optimization
  • Advanced Data Analysis & Reporting

Awards Recognition

Recognized as a leading legal marketing strategist by ProLawgue's 'Marketing and BD Maestros in Law – 2023'

Timeline

Founding Director

TruLaw Marketing
02.2022 - Current

Director of Marketing & Digital Operations

TruLaw
02.2022 - Current

Client Intake & Retention Specialist

SimplyConvert
02.2022 - Current

Digital Marketing Manager

TorHoerman Law
01.2020 - 02.2022

Marketing Specialist

TorHoerman Law
01.2018 - 01.2020

Bachelor of Arts - Political Science, Public Policy Analysis

University of Missouri-Columbia

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