Jordan Tonani
Seattle
Summary
I enjoy operating at the intersection of crypto-native innovation and tradfi execution. Whether launching first-of-their-kind structured products, managing complex BD cycles, or navigating regulatory nuances, I bring precision, clarity, and momentum to every initiative. I’m driven to scale meaningful partnerships and build the infrastructure that moves the industry forward.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Index Coop
01.2023 - Current
- Led strategic shift to higher-margin products and operational reorg, extending runway from 18 to 40+ months
- Secured top placement for Index Coop dApp in MetaMask Portfolio tab
- Launched ic21 with 21co; managed legal, BD, and partner onboarding
- Led onchain launch of cdETI with CoinDesk Indices
- Integrated icETH as default ETH yield option on Matrixport
- Managed two full market maker selection cycles
- Won 165,000 ARB grant through Arbitrum LTIPP
- Oversaw global regulatory strategy and co-led hiring for key leadership roles
Head of Institutions
Index Coop
04.2022 - 01.2023
- Owned institutional strategy across asset managers, trading firms, custodians, and CEXs
- Built and managed relationships with BlackRock, Fidelity, Goldman Sachs, Morgan Stanley, LSEG, and others
- Secured listings with Mercado Bitcoin (DPI, MVI) and MEXC (INDEX)
- Ran initial market maker evaluation and managed institutional CRM
Institutional Partnerships
Index Coop
12.2021 - 04.2022
- Led listings on Gemini (DPI, INDEX) and Coinbase (INDEX)
- Created internal exchange diligence and onboarding processes
Financial Advisor
Morgan Stanley
Seattle
12.2017 - 02.2022
- Built and managed $150M in AUM for HNW clients
- Seattle's lead SME on executive compensation and 10b5-1 plans.
- Designated Portfolio Manager for discretionary accounts
Network Analyst II
Lumen Technologies
Seattle
05.2015 - 09.2017
- Reduced install time by 25 minutes, saving $2.2M annually
- Managed 200+ broadband upgrades across WA, ID, and OR
Education
B.A. - Business Management
Eastern Washington University
Cheney, WA01.2015
Skills
- Crypto-native BD
- Institutional Sales
- CeFi DeFi Strategy
- Product Partnerships
- Exchange Listings
- Strategic Finance
- Cross-functional Leadership
- Regulatory Coordination
- Deal Diligence & Structuring
Certification
- Series 7
- Series 66
- NMLS Registered
- Lean Six Sigma Black Belt (Pyzdek Institute)
- Equity Compensation Specialist
- Financial Planning Specialist
- Portfolio Manager (Morgan Stanley)
Websites
- https://youtu.be/zMoV2AcAKfU?si=ZISR_sPBNnxTKx6C
- https://open.spotify.com/episode/5NShEF7uOYpDQPiqHPBci4?si=c1cca682a9994702
- https://www.youtube.com/watch?v=kmnp5dcx7HM
- https://www.nasdaq.com/articles/crypto-for-advisors:-on-chain-investment-tools-and-vehicles
- https://www.coindesk.com/markets/2023/11/08/defis-next-frontier-the-untapped-potential-of-on-chain-structured-products
- https://www.coindesk.com/business/2023/12/07/crypto-for-advisors-onchain-investment-tools-and-vehicles
- https://channellife.com.au/story/etoro-partners-with-index-coop-to-launch-web3-portfolio
- https://blockworks.co/event/permissionless-2023/recordings?room=37737&session=533564
- https://decrypt.co/147093/ethereum-defi-heavyweights-compound-maker-soar-overnight
Timeline
Index Coop
01.2023 - Current
Head of Institutions
Index Coop
04.2022 - 01.2023
Institutional Partnerships
Index Coop
12.2021 - 04.2022
Financial Advisor
Morgan Stanley
12.2017 - 02.2022
Network Analyst II
Lumen Technologies
05.2015 - 09.2017
B.A. - Business Management
Eastern Washington University
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