Jordan White

Previous role: Freelance Blog Editor (2019 - 2021)

● Managing and developing SEO content for 800+ healthcare client websites and acting as a strategic consultant throughout the onboarding process to ensure optimal ROI
● Utilizing project management software to supervise 30+ freelance copywriters and editors, ensuring on-time, high-quality SEO content
● Working cross-functionally with customer success teams and clients during the client onboarding experience
● Leading the CS Content Team in cost-savings efforts in 2022, resulting in over $2,000 in savings per quarter

● Managed simultaneous projects for the online news site and print magazine
● Researched and interviewed thought leaders to create B2B and B2C content and hosted podcast episodes for HousingWire Daily
● Assisted the audience development team in ideating and creating copy to support social media campaigns
● Collaborated with other departments, including sales and production, to deliver high-performing SEO content

● Managed a team of 10+ freelance writers, ensuring content is meeting brand standards

● Brainstormed and executed content marketing strategies to promote clients through their blogs

● Maintained strict deadlines and collaborated with senior editors to meet the demands of clients

● Provided regular project updates in coordination with creative director