Jordana Canaan
New York
Summary
PR and marketing professional with strong analytical, organizational, and cross-functional communication skills. Known for adapting quickly, managing complex workflows, and supporting technical and non-technical teams with clarity and professionalism. Experienced in building structured processes, maintaining platform health across digital tools, and creating reporting insights that support leadership decision-making.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Machine Black
01.2024 - 11.2025
- Supported structured communication workflows by maintaining organized content systems and improving process efficiency across teams.
- Designed and monitored reporting dashboards and content analytics, providing leadership insights similar to operational KPI tracking.
- Collaborated cross-functionally to translate complex technical concepts (wireless intelligence, cybersecurity, AI) into accessible messages for non-technical stakeholders.
- Managed multi-platform integrations and content distribution systems, ensuring consistency, accuracy, and ongoing platform health. Created detailed documentation for communication processes, approvals, and workflows, mirroring technical specification and process documentation.
- Troubleshot workflow issues, data inconsistencies, and system bottlenecks to improve team efficiency and ensure smooth operations.
- Led initiatives independently, aligning stakeholders and maintaining streamlined, repeatable communication processes.
- Remote
Public Relations Specialist
Jane Owen PR
01.2023 - 10.2023
- Created structured databases and reporting lists for large-scale press and event operations.
- Coordinated end-to-end campaign and event workflows.
- Resolved data inconsistencies and optimized contact management.
- Documented processes to support operational alignment.
- Remote
Social Media Management Intern
House of Gro
10.2022 - 01.2023
- Analyzed performance data to create insights, improve content workflows, and build dashboards for reporting.
- Developed structured calendars, process documents, and workflow systems to improve team efficiency.
- Researched automation, integrations, and platform optimization opportunities.
- Remote
Digital Marketing Intern
Fi'ilia Digital Marketing
01.2022 - 05.2022
- Conducted daily analytics assessments to track campaign, platform, and content performance.
- Collected and cleaned data to strengthen reporting accuracy and platform usability.
- Communicated complex insights to non-technical stakeholders in clear, accessible language.
- Remote
Education
Bachelor's Degree - Business And Public Relations, Radio And Journalis
State University of New York At Plattsburgh
Plattsburgh, NY12.2023
Skills
- Workflow design & optimization
- Cross-functional coordination
- Platform audits & data organization
- Troubleshooting & issue tracking
- KPI dashboards & analytics
- Familiarity with JavaScript & REST
- Social Media Management
- Events Coordinator
- Graphic Design
- Journalism Broadcasting
Timeline
Marketing Manager
Machine Black
01.2024 - 11.2025
Public Relations Specialist
Jane Owen PR
01.2023 - 10.2023
Social Media Management Intern
House of Gro
10.2022 - 01.2023
Digital Marketing Intern
Fi'ilia Digital Marketing
01.2022 - 05.2022
Bachelor's Degree - Business And Public Relations, Radio And Journalis
State University of New York At Plattsburgh