Jordan B. Drayton
Gainesville
Summary
Motivated Marketing and Communications Professional with over six years of experience, specializing in creative skills and brand awareness growth through online and grassroots strategies. Performance-driven and analytically minded.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
University Of Florida Recreational Sports
05.2020 - Current
- Planned and executed event coordination, social media strategies , graphic design and various marketing initiatives for 10 program areas and various student life departments. Projects ranging from general promotion, revenue generation and large scale fundraising
- Coordinate hiring, training, , and supervision of a cross-functional team of marketing assistants, graphic designers, videographers and photographers
- Monitored trends & analytics among multiple social platforms & increased engagement & followers - with the most active accounts having over 12k followers
- Designed and executed email marketing campaigns for an audience of over 55,000 students
- Maintained brand guidelines and ensured all marketing materials adhered to the company's brand identity and values.
Marketing Assistant
University Of Florida Recreational Sports
03.2017 - 05.2020
- Maintained social media calendars detailing assignments, in-progress work and completed project milestones..
- Created engaging content for Facebook, and Instagram, and Twitter
- Shaped program structure to strengthen campus partnership and improve representation of RecSports on and off campus.
- Trained 20+ new student outreach volunteers in both marketing techniques and brand awareness.
- Contributed to weekly team meetings, brainstorming sessions and staff shoutouts
Education
Masters in Communication - Public Relations
University of Florida
Gainesville12.2024
Bachelor of Arts - Sociology
University of Florida
Gainesville, FL12.2019
Skills
- Client Needs Assessment
- Social Media Management
- Branding
- Customer Research
- Partner Relationships
Timeline
Marketing Specialist
University Of Florida Recreational Sports
05.2020 - Current
Marketing Assistant
University Of Florida Recreational Sports
03.2017 - 05.2020
Masters in Communication - Public Relations
University of Florida
Bachelor of Arts - Sociology
University of Florida
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