Jordan Thomas
Grand Rapids,MI
Summary
Skilled Chief Marketing Officer with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Top-notch communicator and multitasker with a proactive and resourceful approach.
Overview
3
3
years of professional experience
Work History
Director of Marketing and Community Outreach
Detroit Mechanix
Detroit, MI
01.2024 - Current
- Developed and implemented marketing strategies to increase brand awareness.
- Organized promotional events to engage with the community.
- Oversaw content creation, including design, copywriting and editing.
- Managed website development and maintenance activities.
- Developed email campaigns targeting new customers and existing clientele.
- Designed social media campaigns aimed at increasing engagement levels.
Chief Marketing Officer
Ryan's Outdoor Media
Grand Rapids, MI
10.2022 - Current
- Managed and worked with 30+ accounts around the world
- Developed and implemented comprehensive marketing strategies to drive new clientele, increase brand awareness, and attract new customers.
- Implemented digital marketing tactics like SEO and SEM optimization and social media campaigns to drive web traffic and engagement.
- Organized trade shows across multiple cities to showcase products and services offered by the company.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
Marketing Media Manager
Self Employed Web
Grand Rapids, MI
08.2021 - 09.2022
- Developed and implemented media strategies to promote company's products and services.
- Created, edited, and published content for social media channels.
- Analyzed website traffic metrics to optimize campaigns.
- Coordinated advertising campaigns across multiple digital platforms.
- Researched industry trends to identify new opportunities for growth.
Product Designer Intern
Eaton Corporation
Kalamazoo, MI
01.2021 - 06.2021
- Gathered customer feedback to inform product designs.
- Conducted research on competitors' products and industry trends.
- Generated ideas for product improvements based on customer insights.
- Developed visual elements such as logos, icons, images, and color schemes.
- Understood and followed oral and written directions.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
Bachelor of Arts - Industrial And Product Design
Western Michigan University
Kalamazoo, MI06.2021
Skills
- Social Media Marketing
- Merchandising Strategies
- Web Analytics
- Establishing KPI Metrics
- Brand Awareness
- Digital Marketing Expertise
Timeline
Director of Marketing and Community Outreach
Detroit Mechanix
01.2024 - Current
Chief Marketing Officer
Ryan's Outdoor Media
10.2022 - Current
Marketing Media Manager
Self Employed Web
08.2021 - 09.2022
Product Designer Intern
Eaton Corporation
01.2021 - 06.2021
Bachelor of Arts - Industrial And Product Design
Western Michigan University
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