Hi, I’m
Jordan McCarthy
Marketing
Katy,TX
Summary
An accomplished marketing professional turned stay-at-home mom eager to re-enter the workforce to apply extensive research skills and problem-solving experience in a new environment. Extremely well-versed in assessing risk, developing solutions and implementing positive changes to achieve sustainability and growth in challenging market conditions.
Overview
9
years of professional experience
Work History
GILSBAR INSURANCE
MARKETING SPECIALIST
09.2019 - 10.2020
Job overview
- Monitored trends in social media, industry, and competitive landscape to create new material
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
- Planned marketing initiatives and leveraged referral networks to promote business development
- Collaborated closely with graphic designers, SMEs and technical staff to produce compliant, on-time proposals.
- Determined objectives and requirements for events, conferences, meetings, and seminars
- Managed 50+ vendor relationships and all giveaway item inventory
- Researched and evaluated potential new markets and products
BRIX WINE CELLARS
MARKETING COORDINATOR/EVENT PLANNER
10.2013 - 08.2019
Job overview
- Boosted brand awareness with target customer demographics with social, print, and email campaigns
- Used online and offline marketing to generate leads, increase visibility and drive sales growth
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Coordinated and promoted 10-20 events, monthly
- Tracked and reported on marketing campaign responses
- Improved website visibility through development and implementation of SEO strategies
ENHANCED MEDIA GROUP
MARKETING DIRECTOR
07.2011 - 10.2013
Job overview
- Executed all company SEO, SEM, advertising, PR, and social media initiatives
- Administered budgets over $1M and oversaw monthly media invoice reconciliation process
- Measured and reported campaign results, researched marketing trends and competitors
- Managed all traditional media planning and buying activities
Education
SAM HOUSTON STATE UNIVERSITYHuntsville, TX
BACHELOR OF ARTS IN MASS COMMUNICATIONS
06.2011
University Overview
- Awarded Dean's List
- Elected to Secretary for Phi Sigma Pi National Honor Fraternity in 2010
- Member of Golden Key International Honor Society
Skills
- Fluent in PC and Apple operating environments with proven ability to quickly learn and apply new technologies
- Excellent communication skills, both verbal and written
- Proficient in remote communication tools such as Zoom, Skype, Dropbox and Microsoft Teams
- Experienced in Adobe Creative Suite applications, WordPress, Google AdWords and Google Analytics
Timeline
MARKETING SPECIALIST
GILSBAR INSURANCE
09.2019 - 10.2020
MARKETING COORDINATOR/EVENT PLANNER
BRIX WINE CELLARS
10.2013 - 08.2019
MARKETING DIRECTOR
ENHANCED MEDIA GROUP
07.2011 - 10.2013
SAM HOUSTON STATE UNIVERSITY
BACHELOR OF ARTS IN MASS COMMUNICATIONS