Jorden Smith
New York,NY
Summary
Executive leader with extensive experience in revenue growth, market expansion, and organizational transformation. Specializes in sales, marketing, partnerships, and analytics to drive business success. Known for building authentic partnerships and navigating complex organizational changes. Committed to embedding Diversity, Equity, and Inclusion in culture and decision-making processes.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Vehicle Operations Senior Manager
TOYOTA MOTOR NORTH AMERICA
New York, NY
01.2024 - Current
- Owned end-to-end commercial strategy across sales, allocation, and Tier 2/3 marketing, delivering a 35% year-over-year revenue increase ($13M).
- Acted as a Tier 3 advertising and growth consultant to dealer principals and executive leadership.
- Co-created a one-price, customer-facing sales platform leveraging AI analytics to modernize transparency and conversion.
- Influenced enterprise-level strategy through regular executive briefings and innovation pilots.
Vehicle Field Sales Manager
LEXUS WESTERN REGION
Irvine, CA
01.2023 - 01.2024
- Led district sales operations, dealer performance, and executive engagement.
- Delivered a 16% YOY increase in accessory sales, adding $2.2M in incremental revenue.
- Led go-to-market strategy for the MY25 launch campaign, generating a 55% increase in sales traffic.
- Mentored and developed district leadership teams and field travelers.
Vehicle Marketing Manager
LEXUS WESTERN REGION
Irvine, CA
01.2021 - 01.2023
- Developed and executed a comprehensive marketing strategy that drove a 20% revenue increase.
- Head of Partnerships for local agreements with the San Francisco 49ers, Los Angeles Clippers, Los Angeles Dodgers for in stadium activation.
- Constructed multi-year contract agreements with regional teams and networks delivering 33M+ annual impressions annually.
- Grew the company Instagram following by 300% in six months through targeted content and influencer partnerships.
eCommerce & Product Engagement Manager
LEXUS WESTERN REGION
Irvine, CA
01.2020 - 01.2021
- Led regional digital retailing, eCommerce, and product engagement strategy across Lexus dealerships.
- Produced over 100+ product videos that drove in over 2M impressions across digital channels.
- Increased dealer website traffic by 75% YOY through integrated digital and media activation.
- Implemented a lead generation program that resulted in a 45% increase in qualified leads for dealerships.
Vehicle Demand & Supply Manager
LEXUS WESTERN REGION
Irvine, CA
01.2019 - 01.2020
- Directed regional vehicle supply chain, allocation, and wholesale planning for 65 Lexus dealerships and Government Fleet State Vehicles.
- Led production forecasting, order balancing, and inventory optimization of $1.9B in company profitability.
- Improved per-unit profitability by 20% through grade mix strategy.
- Developed curriculum for compliance and service process improvements to port long shoremen.
Education
Master of Science - Criminology
Marshall University
Huntington, WV01.2012
Bachelor of Science - Criminal Justice
Colorado University
Boulder, CO01.2010
Skills
- Market Intelligence & Competitive Analysis Study
- Advanced Negotiation & Stakeholder Management
- Strategic Growth & Expansion
- Franchise Renewal Programing
- Financial Forecasting & Investment Strategy
- AI Learning for Business Insights
- CRM & Automation (Salesforce, HubSpot, MarketMaster)
- Operational Efficiency
- Customer Relationship Management (CRM)
- Project Planning and Development
- KPI Tracking
- Logistics Oversight
- MS Office
- EBTI-ENTJ
- DiSC-Di
Additional Experience
• District Sales Manager, – Lexus Western Region 2016-2019
• District Service Manager – Lexus Western Region 2015-2016
• Sales Analyst – Cincinnati Region 2014 – 2015
• Service Analyst, Toyota Motor North America 2014
Languages
English
Native or Bilingual
Spanish
Professional Working
Italian
Professional Working
Certification
- UCLA Anderson Executive Program Certificate-2021
- SMU Cox Executive Leadership Program Certificate-2018
- UC Irvine Global Leadership Program Certificate-2017
Accomplishments
- Retired Professional Athlete: Men’s Volleyball, Bologna, Italy
- NCAA Student Athlete | Recipient of the Arthur Ashe Award
- Marshall University Women’s Volleyball Coach
- Big Brother Big Sister Program Volunteer
Timeline
Vehicle Operations Senior Manager
TOYOTA MOTOR NORTH AMERICA
01.2024 - Current
Vehicle Field Sales Manager
LEXUS WESTERN REGION
01.2023 - 01.2024
Vehicle Marketing Manager
LEXUS WESTERN REGION
01.2021 - 01.2023
eCommerce & Product Engagement Manager
LEXUS WESTERN REGION
01.2020 - 01.2021
Vehicle Demand & Supply Manager
LEXUS WESTERN REGION
01.2019 - 01.2020
Master of Science - Criminology
Marshall University
Bachelor of Science - Criminal Justice
Colorado University