Jordi Wallen
Blackwood,NJ
Summary
Tech product manager with 8 years of demonstrated success in fast-paced, creative, innovative environments. Dedicated to leading cross-functional teams through the product development lifecycle. Documented strengths as a resourceful pathfinder, empathetic mentor, and thoughtful communicator from interns up to board members.
Overview
8
8
years of professional experience
1
1
Certificate
Work History
App Studio Manager
Reachmobi
09.2023 - Current
- Launched new Android launcher with AI integration using creation of annual and quarterly product roadmapping, leading a team of developers, engineers, designers, and media buyers
- Teamed with legal counsel to create Privacy, Terms, Data Deletion, and Cookies policies
- Implemented monetization partners for unobtrusive in- app advertisements and monetized search based on exceeding industry benchmarks
- Creation and testing of complex SQL queries to analyze product performance, P&L, and user behavior for version-over-version comparisons, and weekly & quarterly reporting to C-suite and Board
Product Development Leader
Reachmobi
02.2023 - 09.2023
- Monitored and reported on KPIs and product-specific analysis version-over-version, including product stability
- Developed manual forecasting of lifetime value of user cohorts and taught to team members
- Eclipsed $120,000 in topline daily revenue
- Surpassed $1.96MM monthly active users to be the top EBITDA earning product studio
- Led product studio to >$2MM in monthly revenue, 10% coming from international audiences
Digital Media Buy Lead & Google Partnership Lead
Reachmobi
09.2022 - 02.2023
- Managed $5MM in monthly ad spend across company and a team of 15 Media Buyers
- Drove Google partnership for weekly company-wide campaign optimizations, meeting with stakeholders and representatives monthly to present KPIs and learn growth opportunities including alpha & beta tests
- Spearheaded international expansion strategy into 7 OUS countries, teaming with Google for cultural best practices and benchmarks
- Established mentorship playbook adopted company- wide for incoming employees to receive weekly mentoring
Senior Digital Media Buyer
Reachmobi
01.2022 - 09.2022
- Creation, experimentation, and analysis of Google Play listing assets such as icon, featured image, long and short description
- Beta testing Google Ads campaign types for Return on Ad Spend (tROAS) & Ad Revenue Optimization (ARO) to achieve 30+% margins
- Manually formulated Lifetime Value Prediction for campaigns
- Actualized new channel expansion strategy focused on DSPs like Liftoff, Digital Turbine, Bidease, etc.
Media Buyer
Reachmobi
03.2021 - 01.2022
- Published and managed Google and Facebook campaigns to drive volume while optimizing for lowest cost per acquisition/event and highest install volume within budget
- Creative testing to iterate on top performing assets, placements, networks, and audience targeting
- Executed SQL queries for KPIs as pertaining to campaigns, creating pivot tables and graphs for daily and weekly reporting on spend, CPI, CPA, CTR, CVR, Retention, and lower-funnel events
Business Development & Marketing Lead
GlobalFit (now HUSK)
05.2019 - 03.2021
- Execution and reporting of monthly email campaigns for multiple target audiences across 5 verticals with audience segmentation and list creation for lead generation
- Onboarded HubSpot for CRM capabilities, training team members on capabilities and functions
- Responsibilities included content creation and copywriting for lead gen marketing emails, first ever company blog, LinkedIn, and social media to establish brand as thought leaders
- Partnered with Lead Designer to create new sales decks and sell sheets for all products
Membership Sales Director
Club La Maison Health & Fitness Complex
12.2016 - 11.2018
- Conducted weekly training and education for department team members as well as cross-department alignment
- Onboarded multiple CRM options to improve lead tracking, nurturing, KPI reporting topline and by team member, and email & SMS automation
- Organized and executed presence at community events to drive brand awareness and lead generation
- Collaborated with Marketing Director to create monthly promotions for in-house referrals and outside lead generation
Client Care & Sales Director
WeTrain: Personal Training On Demand
10.2015 - 11.2016
- Increased session growth by an average of 40% and client base by 200% month over month
- Coordinated the booking of 1,200+ training sessions and $15K in sales while managing 150 contractors and 10 employees
- Established partnerships with Jenny Craig, Gym Source, RoadRunner Sports
- Executed Health & Wellness expos for brand recognition and lead generation
- Constructed and managed weekly schedule of guerilla marketing, in-store promotions, and direct sales
Education
Bachelor of Fine Arts - Drama- Musical Theatre
New York University
Skills
- SQL
- Product Lifecycle Management
- Forecasting
- A/B Testing
- Digital Marketing Strategy
- Interpersonal Communication
- Product Roadmap Development
- KPI Tracking
- Data Analytics
- Cross Functional Leadership
Certification
- Google Ads App Certification
- Google Ads Display Certification
- How To Be a Great Boss Workshop - Entrepreneurial Operating System
- The 7 Habits for Managers- Essential Skills and Tools for Leading Teams certification- American Management Association
- CPR/AED/First Aid- Tri-State Training and Safety Solutions
Timeline
App Studio Manager
Reachmobi
09.2023 - Current
Product Development Leader
Reachmobi
02.2023 - 09.2023
Digital Media Buy Lead & Google Partnership Lead
Reachmobi
09.2022 - 02.2023
Senior Digital Media Buyer
Reachmobi
01.2022 - 09.2022
Media Buyer
Reachmobi
03.2021 - 01.2022
Business Development & Marketing Lead
GlobalFit (now HUSK)
05.2019 - 03.2021
Membership Sales Director
Club La Maison Health & Fitness Complex
12.2016 - 11.2018
Client Care & Sales Director
WeTrain: Personal Training On Demand
10.2015 - 11.2016
Bachelor of Fine Arts - Drama- Musical Theatre
New York University
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