Jordy Byrd
Spokane,WA
Summary
Senior Editor specializing in content strategy and editorial planning. Recognized for building strong relationships and mentoring junior editors, leading to improved team performance and consistent brand voice across multiple platforms.
Experienced retail manager with strong background in training and guiding teams, managing complex projects and achieving strategic sales and corporate objectives.
Overview
15
15
years of professional experience
Work History
Senior Editor - Greetings
Hallmark
04.2023 - Current
- Led editorial team in producing high-quality content across multiple card lines with varying voice and tone requirements.
- Mentored junior editors, enhancing their skills and improving overall team performance.
- Collaborated with cross-functional teams to align content strategies with marketing initiatives.
- Coordinated with writers, designers and other creative studios to maintain consistent voice.
- Conducted thorough content reviews, maintaining accuracy and adherence to brand standards.
Editor - Greetings
Hallmark
04.2021 - 04.2023
- Developed and edited high-quality content for various Hallmark publications, ensuring brand consistency.
- Collaborated with creative teams to refine messaging and enhance storytelling across multiple platforms.
- Managed editorial calendar to prioritize projects and meet tight deadlines without sacrificing quality.
Editor - Visual Merchandising
Hallmark
04.2019 - 04.2021
- Wrote and proofread content for clarity, coherence, and adherence to brand guidelines.
- Led cross-functional teams in the execution of large-scale publishing initiatives across more than 70,000 rooftops.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Kept up-to-date on industry trends and emerging topics to ensure the relevancy of published materials.
- Developed style guides and editorial processes to maintain a consistent voice across all published materials.
Senior Copywriter
Conveyor
12.2016 - 04.2019
- Developed compelling copy for multi-channel marketing campaigns, enhancing brand voice and engagement.
- Collaborated with design team to create cohesive messaging across digital platforms, improving user experience.
- Mentored junior writers, providing feedback and ensuring adherence to brand guidelines and tone.
- Conducted market research to inform content strategy, aligning messaging with target audience preferences.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Public Relations Specialist
Graphic Products
12.2014 - 12.2016
- Developed and executed comprehensive public relations strategies to enhance brand visibility.
- Cultivated relationships with media outlets to secure coverage and promote company initiatives.
- Crafted engaging press releases, newsletters, and promotional materials to communicate key messages effectively.
- Managed social media platforms to increase audience engagement and foster community relations.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
Copywriter & Social Media Specialist
Vacasa Vacation Rentals
07.2014 - 12.2016
- Developed engaging copy for diverse marketing campaigns, enhancing brand consistency and audience connection.
- Collaborated with design teams to create visually compelling content that aligns with strategic objectives.
- Conducted thorough research to ensure accuracy and relevance of information in promotional materials.
- Edited and proofread copy for clarity, grammar, and style, ensuring adherence to brand guidelines across all platforms.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Assistant Manager
Pier One Imports
06.2012 - 12.2014
- Supervised daily operations to enhance customer service and drive sales performance.
- Implemented visual merchandising standards, elevating overall store presentation and customer experience.
- Fostered a collaborative team environment, mentoring staff to achieve personal and professional growth.
- Ensured compliance with company policies and procedures, maintaining operational excellence across the store.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
Reporter
Pamplin Media Group
06.2011 - 06.2012
- Investigated local news stories, ensuring accurate and timely reporting.
- Conducted interviews with community members and experts to gather diverse perspectives.
- Collaborated with editors to refine articles for clarity and impact.
- Developed engaging content for print and digital platforms, enhancing audience reach.
- Established strong relationships with sources, fostering trust and facilitating information flow.
Reporter
Inland Publications
12.2010 - 06.2012
- Led special investigative projects, uncovering critical issues affecting the community.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Developed expertise in covering various beats, demonstrating versatility and adaptability as a reporter.
- Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
- Wrote and submitted accurate, engaging, and fact-checked stories.
Education
Bachelor of Arts - Journalism
Washington State University
Pullman, WA06-2008
Skills
- Content strategy development
- Editorial planning
- Brand consistency
- Advanced copyediting
- Interviewing skills
- Creative direction
- Customer service
- Problem resolution
- Relationship building
- Team development
- Sales team training
- Staff management
- Verbal and written communication
- Sales expertise
Timeline
Senior Editor - Greetings
Hallmark
04.2023 - Current
Editor - Greetings
Hallmark
04.2021 - 04.2023
Editor - Visual Merchandising
Hallmark
04.2019 - 04.2021
Senior Copywriter
Conveyor
12.2016 - 04.2019
Public Relations Specialist
Graphic Products
12.2014 - 12.2016
Copywriter & Social Media Specialist
Vacasa Vacation Rentals
07.2014 - 12.2016
Assistant Manager
Pier One Imports
06.2012 - 12.2014
Reporter
Pamplin Media Group
06.2011 - 06.2012
Reporter
Inland Publications
12.2010 - 06.2012
Bachelor of Arts - Journalism
Washington State University