Jordyn Kelly

Led successful marketing initiatives for over 20 lease-up projects, implementing strategic campaigns to drive occupancy and exceed leasing goals.

Oversaw a high-performing team of diverse marketing professionals, fostering a collaborative and inclusive environment that resulted in increased productivity and employee satisfaction.

Developed and implemented a complex project management and automation workflow using Adobe Workfront, streamlining processes, increasing efficiency, and ensuring seamless coordination among team members.

Pioneered the adoption and integration of innovative technologies that resulted in improved marketing performance and enhanced customer experiences.

Developed and executed comprehensive marketing plans, encompassing digital advertising, social media campaigns, content creation, and traditional marketing channels to maximize brand exposure and lead generation.

Implemented data-driven decision-making processes, leveraging market research and analytics to identify trends, target key demographics, and optimize marketing strategies for optimal ROI.

Collaborated with cross-functional teams, including operations, finance, and executive leadership, to align marketing efforts with overall business objectives and drive revenue growth.

Received industry recognition and awards for innovative marketing campaigns, creativity, and overall team performance.

Led marketing efforts for acquisitions and sales within the portfolio, coordinating rebranding initiatives, conducting market analysis, and executing targeted marketing campaigns to optimize asset value and facilitate seamless transitions.

Oversaw a team of talented marketing professionals, fostering a collaborative and inclusive work environment that promoted creativity, innovation, and professional growth.

Developed and executed data-driven marketing plans tailored to each property's unique market position, utilizing a mix of digital advertising, social media marketing, content creation, and traditional marketing channels to generate leads and drive conversions.

Implemented marketing analytics and reporting processes to measure campaign effectiveness, identify trends, and make data-informed decisions to continually improve marketing strategies.

Collaborated closely with cross-functional teams, including property management, leasing, and operations, to align marketing efforts with overall business goals and ensure consistent brand messaging and customer experience across the portfolio.

Conducted regular market research and competitor analysis to identify emerging trends, opportunities, and potential threats, and proactively adjusted marketing strategies to maintain a competitive edge.

Successfully managed marketing budgets, ensuring optimal allocation of resources and delivering measurable return on investment.

Successfully managed a diverse portfolio of over 60 same-store assets across 11 states, implementing data-driven marketing strategies to drive occupancy, increase resident retention, and maximize revenue.

Developed comprehensive training resources for the marketing department and on-site teams, including virtual and in-person training materials, to ensure consistent implementation of marketing strategies and best practices across all properties.

Conducted virtual and in-person trainings to educate marketing and on-site teams on effective marketing techniques, branding guidelines, and technology tools to enhance their skills and drive results.

Collaborated with cross-functional teams, including property management, leasing, and operations, to identify training needs and tailor training programs to address specific challenges and opportunities.

Developed and implemented tracking mechanisms and performance metrics to assess the effectiveness of training programs and make continuous improvements.

Provided ongoing support and guidance to marketing and on-site teams, assisting with campaign optimization, problem-solving, and fostering a culture of continuous learning and development.

Utilized market research and data analysis to identify emerging trends, consumer preferences, and industry insights, informing marketing strategies and training initiatives.

Acted as a subject matter expert in marketing analytics, providing insights and recommendations to optimize marketing campaigns and drive measurable results.

Led leasing and marketing initiatives for a mix-use multi-family/retail development, driving occupancy and exceeding leasing goals through strategic campaigns and targeted marketing efforts.

Conducted pilots on various technologies to enhance leasing processes and improve customer experiences, resulting in increased efficiency and higher conversion rates.

Established and nurtured relationships with local vendors and businesses to provide an expansive amenities package, going beyond industry norms and enhancing the value proposition for residents.

Collaborated with commercial retail owners to develop strategic marketing campaigns that attracted businesses and increased foot traffic, contributing to the overall success of mixed-use development.

Planned and executed engaging resident events, fostering a sense of community and enhancing resident satisfaction and retention.

Conducted comprehensive market research to identify market trends, analyze competition, and inform marketing strategies to effectively position the properties in the market.

Designed all marketing materials, including brochures, flyers, digital assets, and advertisements, ensuring consistent branding and messaging.

Developed and implemented comprehensive marketing strategies, leveraging various channels including digital advertising, social media, content creation, and traditional marketing to drive leads and conversions.

Consistently achieved top leasing performance, exceeding leasing targets and contributing to the financial success of the properties.

Conducted property tours and effectively showcased available units, highlighting features, amenities, and benefits to attract and engage prospective residents.

Built and maintained strong relationships with residents, addressing inquiries, concerns, and providing exceptional customer service throughout the leasing process.

Screened and qualified potential residents through thorough application reviews, background checks, and credit assessments, ensuring suitability and adherence to leasing criteria.

Successfully negotiated lease terms, rental rates, and lease renewals, employing persuasive communication skills to close deals and achieve leasing targets.

Demonstrated market knowledge and competitor analysis to stay informed about rental trends, enabling accurate pricing recommendations and competitive positioning.

Managed leasing paperwork, applications, and lease agreements, ensuring accuracy, compliance with company policies, and leasing regulations.

Actively contributed to team meetings and training sessions, sharing best practices and ideas to enhance team performance and leasing operations.

Consistently met or exceeded leasing goals, maximizing occupancy rates and contributing to the overall success of the asset.