As a former award-winning TV journalist and accomplished communications executive, I bring over 15 years of experience in global media relations, PR strategy, and storytelling. From leading high-profile PR campaigns to breaking exclusive news stories, I have cultivated a deep understanding of media dynamics and public engagement.My work includes partnering with A-list celebrities, international organizations, and luxury brands to amplify their impact and visibility. With extensive experience in Los Angeles, New York, Houston, and the UK, I specialize in creating transformative campaigns, forging strong media relationships, and crafting narratives that inspire and connect diverse audiences.
• Oversaw strategic communications initiatives for luxury brands, delivering measurable results, including a 40% increase in media visibility.
• Directed global PR campaigns for high-profile clients in the U.S. and UK, securing top-tier media placements.
• Produced multi-platform digital campaigns, showcasing the culture and luxury of Los Angeles to global audiences.
• Fostered partnerships with influencers, executives, and media outlets to execute impactful storytelling strategies.
• Led international PR campaigns and managed media outreach in the UK to elevate the Institute’s profile as a luxury brain health leader.
• Worked directly with the NFL Players Association to address cognitive challenges in athletes, including the development of transformative health solutions.
• Highlighted success stories, such as ABC-13 Houston’s feature on Chauncy Glover’s IQ jump, securing significant media attention.
• Oversaw operations and media strategy, partnering with global outlets to amplify awareness of the Institute’s innovative services.
• Produced investigative stories and special projects, including Emmy-nominated content (Yip Yap TV).
• Conducted interviews with high-profile sports figures, including coverage of the 2010 NBA Finals.
• Managed morning traffic and live news reporting, ensuring seamless delivery of content.
• Created and edited video clips and graphics for daily newscasts.
• Acted as a communications liaison for Dwayne "The Rock" Johnson and Henry Cavill, under the leadership of Dany Garcia.
• Coordinated media logistics, including press tours and interviews, ensuring seamless execution of public appearances.
• Collaborated with marketing teams to create strategic PR campaigns, enhancing the visibility of celebrity clients.
• Covered major red carpet events, including the Academy Awards, Golden Globes, and Grammys.
• Conducted in-depth interviews with high-profile celebrities and entertainment executives.
• Produced live segments that aired on syndicated platforms, showcasing expert storytelling and audience engagement.
Broke exclusive celebrity news stories and delivered high-impact entertainment coverage for a leading media outlet.
• Cultivated relationships with industry professionals to secure insider stories and exclusive interviews.
• Produced and edited multimedia content for web and broadcast platforms, adhering to tight deadlines.
• Reported and produced daily stories for the 5 PM and 10 PM newscasts, including breaking news and in-depth investigations.
• Conducted research, fact-checking, and interviews to deliver accurate, engaging stories.
• Investigated civic, political, and community issues, translating complex topics for a broad audience.
• Wrote, shot, and edited multimedia stories using Final Cut Pro to meet tight deadlines.
• Produced breaking news stories on tight deadlines, covering law enforcement, government, and community events.
• Conducted in-depth interviews with public officials and experts to develop compelling reports.
• Developed engaging digital content for web and social media campaigns to increase audience reach.
• Collaborated with media executives and industry leaders to create impactful, multi-platform storylines.
Strategic Communications
Global Media Relations
Brand Positioning and Storytelling
Public Relations Campaign Management
Executive-Level Leadership and Mentorship
Influencer and Stakeholder Engagement
Crisis Communications and Reputation Management
Content Creation and Editorial Oversight
Social Media Strategy and Analytics
Thought Leadership Development
Project and Team Management
Writing, Editing, and Research
Video Production and Final Cut Pro Expertise
Data-Driven Campaign Optimization
Event Planning and Coordination